My top 8 highlights from RSA’s e-newsletter

Optimist Consulting

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Do you use any of these techniques in your e-newsletters? Uncategorized e-newsletters membership

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week?

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with.

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. The newsletter is free to anyone, while the journal and research study come free with a paid membership. How does your association use LinkedIn for member recruitment?

Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. Online Marketing Membership Recruitment

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion?

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). On Thursday, July 26, at 2 p.m. ET, it will be my pleasure to present a webinar of the same name for Higher Logic.

Culture Matters: Interview with Jamie Notter


In the weeks following the interview we will feature a blog post ty the interviewee on SliceWorks blog and in our newsletter. Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter , of Culture That Works.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment.

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Program Goals and Marketing Objectives

Eric Lanke

We want to recruit new members. We populate our weekly e-newsletter with information about our conferences. In other words, if we fail to increase the number of members attending a particular conference, while having populated the weekly e-newsletter with information about that conference, we shouldn't say that the marketing activity failed because the program goal wasn't reached. We published more articles in our e-newsletter than we ever have before!"

Intangibles Sell, Too

The Membership Blog

We highlight the tangible benefits-the products (insurance, guidelines, technical documents), the services (newsletters, job listings) and the events (conferences, continuing ed programs), and then we mention the intangible benefits (networking, an industry “voice,” putting something back into the profession, etc.). Don’t be afraid to sell the intangible benefits of membership.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. Personalizing your newsletter content and approaching members differently is one of the key things you can do to boost engagement.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Membership Marketing Blog.

Membership Hack: Chapter Trivia

Associations Now

Once a week, an email newsletter profiles a different ACMP chapter. At the bottom of the newsletter, members click a link to take a four-question quiz about the chapter. AMCP is using this period as an opportunity to recruit new members to join and play. “We

Turn Member Referral Into a Status Symbol

Associations Now

Here’s how NCBA turns its true believers into busy recruiters. In a post about “member-get-a-member” campaigns two weeks ago, I posed a dream scenario, one in which your members do all your recruitment for you. But how does one-third of your recruitment sound, instead?

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) If you send out a consistent communication such as a weekly or monthly newsletter, don't use “Newsletter” as the subject line each time – booooring (and uninformative).

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Membership Hack: Free Digital Access

Associations Now

A new complimentary, digital membership is adding some much-needed buzz to member recruitment. The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

Are you complacement?

Optimist Consulting

The recruitment sector was well served by REC , ARC and APSCo but that hasn’t stopped a new organisation the Institute of Recruiters being established and seemingly capturing members.

Top Tips From 2018 Membership Hacks

Associations Now

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects.

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What to include in your membership marketing plan

Optimist Consulting

Use your members to recruit other members and act as ambassadors for your organisation. Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages.

Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Also, the top three recruiters will be recognized on the association’s website and in its weekly e-newsletter. So far, the month-long recruitment campaign has brought in a dozen new members and more are expected. For each new or reinstated member who joins, the referring member gets entered into a raffle.

Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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Feel the love

Aaron Wolowiec

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

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3 Ways to Engage More Association Members in Your Online Community


Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Task #3) Recruit Volunteers.

Membership Marketing on a Shoestring

Thanks For Playing

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction.

Design Thinking: A Team Sport Your Association is Ready to Play


By applying Design Thinking to the member experience, the association: Consolidated and improved use of member benefits and communications;Improved staff coordination and project prioritization;Introduced a new recruitment and member experience model, growing membership by almost 10% in 8 months.

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The Wikipedia Effect: Why People Volunteer

Higher Logic

In other words, you want to recruit and retain editors, so you give new editors a badge for simply showing up in the hopes that their reward will make them want to stay. Skimm, the email newsletter, does an excellent job of motivating their ambassadors by creating a strong community.

Association Brain Food Weekly: 6.30.17

Reid All About it

And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time.

Analytics Will Make You See Members Clearly

Associations Now

In the May/June issue of Associations Now , we took an in-depth look at a few associations that use web analytics to recruit, engage, and retain members long term. Maybe someone copied that link from Twitter and pasted it into a newsletter.

Roaring Success: Lions Club Anniversary Grows New Members

Associations Now

Mint onboard with your party, but you probably can take a lesson from some other ways that the Lions Club has successfully engaged and recruited members as part of its Centennial Celebration. “We

National Volunteer Week Reminder: Keep Your Volunteers Engaged

Associations Now

And because volunteers form a major part of association operations, Reznick offers ways associations can effectively recruit and retain volunteers [login required]. Publically, associations can recognize their volunteers’ service through social media, e-newsletters, or on their website.

Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

She also recommends sending a newsletter recognizing and celebrating your donors. Still struggling to recruit millennial members? Social Media Today shares a bunch of content ideas to activate your social media feeds. Also: a dozen special ways to say thank you to donors.

Changes in Membership Management Software that Could Impact How You Run Your Association


According to the benchmarking report, associations that are seeing growth are taking advantage of top recruiting methods like word-of-mouth recommendations and email. “We’re still in the first minutes of the first day of the internet revolution.”

Awesome Association Marcomm Jobs – Week of July 24


Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)