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Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

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Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. Sample Lead Capture Microsite. ??

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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list. Our suggestion is to email this link to potential respondents or include it in an e-newsletter to your members. That’s called a pilot.

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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150
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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150
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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Send out a member needs assessment survey using your email newsletter, online community space or website. You can also… 3. Run a member satisfaction survey. More on this below!).

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Don’t be afraid to ask for writing samples from candidates of any level. It could mean writing appealing member recruitment letters, persuading a member to attend your conference, enticing a volunteer to write an article, pitching a story to a reporter—or it could mean motivating other team members to perform to their best ability.