3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Try these strategies, all made possible with the right association management software solution: Increase exposure to your membership program. Ready to recruit a fresh pool of members for your program?

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? The one thing every social strategy needs: preparation.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter?

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

He continues his primary work specializing in international strategy development for associations, but he calls the The Graphene Council “a real-life proof of concept” for that experience and his strategic approaches. How does your association use LinkedIn for member recruitment?

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion?

Capital Campaign Marketing Strategies for the Tech-Savvy


For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

Culture Matters: Interview with Jamie Notter


In the weeks following the interview we will feature a blog post ty the interviewee on SliceWorks blog and in our newsletter. Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter , of Culture That Works.

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). In the meantime, my question to you is this: What would you add to my list of top five strategies for effectively curating conference content?

Program Goals and Marketing Objectives

Eric Lanke

We want to recruit new members. We populate our weekly e-newsletter with information about our conferences. In other words, if we fail to increase the number of members attending a particular conference, while having populated the weekly e-newsletter with information about that conference, we shouldn't say that the marketing activity failed because the program goal wasn't reached. We published more articles in our e-newsletter than we ever have before!"

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. Personalizing your newsletter content and approaching members differently is one of the key things you can do to boost engagement.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Cost of Wrong Strategy. (8).

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Five reasons why membership is killing association business models: Part III

Principled Innovation

Associations use a variety of high-touch (and often more costly) methods to recruit and retain their members. s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Your conference and association value proposition is under attack!

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

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Seven Secret Seeds of the Spirit of Success: Tips for Association Leaders & Association Executives

SCD Group

Recruit & Involve. If the membership recruitment job is too big. Make chapter newsletters entertaining, informative and fresh (current). Some want mention in newsletter. Reward in newsletter.

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

Recruiting additional supporters through high quality content and action opportunities. They kicked off the campaign in their print newsletter and on webpage where they house the scientific reports why it is important to keep fish wet and solicited photos.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Use your members to recruit other members and act as ambassadors for your organisation. Clearly demonstrates how the plan links back to your marketing strategy and its objectives.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Membership Marketing Blog.

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Association Brain Food Weekly: 4.12.19

Reid All About it

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality.

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Top Tips From 2018 Membership Hacks

Associations Now

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects.

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Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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3 Ways to Engage More Association Members in Your Online Community


That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Task #3) Recruit Volunteers.

The Wikipedia Effect: Why People Volunteer

Higher Logic

In other words, you want to recruit and retain editors, so you give new editors a badge for simply showing up in the hopes that their reward will make them want to stay. So, if your online community isn’t part of your volunteer engagement strategy, it should be.

National Volunteer Week Reminder: Keep Your Volunteers Engaged

Associations Now

They work to put together high-level strategies and member programs and benefits. And because volunteers form a major part of association operations, Reznick offers ways associations can effectively recruit and retain volunteers [login required].

Turn Your Social Media Goals Upside Down

Association Adviser

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Yes, social media helps drive readers to event registration and newsletter sign-up pages, but what is it doing to help create an essential, vital organization that members actively promote, energize and advance? percent agree); member recruitment (10.8 Stephen D. Rappaport.

Awesome Association Marcomm Jobs – Week of July 24


Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)

Transforming your community into a collaborative learning environment

Aaron Wolowiec

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Are these items discussed early on in the member recruiting process, and how do you keep the spotlight on your communication?

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. They’ve built content partnerships with recruiters and PR agencies. Recruiting millennial members.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Win Back Your Lapsed Members

Associations Now

Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Associations need to evaluate strategies and, most importantly, demonstrate a strong value to win back former members.”. What strategies or tips do you have?

Is Junk Cluttering Association Membership Appeals?

SCD Group

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose.

Association Membership Jobs This Week – January 19


This position reports to the Executive Director, and is focused on helping to increase NAEM’s revenue through effective marketing strategies that grow event attendance, drive sponsorship sales, monetize NAEM’s content and increase membership.

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Awesome Association Jobs This Week – April 26


Web and Digital Marketing Manager , National Association of Landscape Professionals – Are you a digital marketing guru, interested in the latest advances in digital marketing, SEO, social media and website strategy?

Association Brain Food Weekly: 2.17.17

Reid All About it

– 5 Best Strategies for Successful Membership Growth. Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing).