My top 8 highlights from RSA’s e-newsletter

Optimist Consulting

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Do you use any of these techniques in your e-newsletters? Uncategorized e-newsletters membership

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? One time-tested way to boost recruitment is through members-only benefits.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter?

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week?

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. The newsletter is free to anyone, while the journal and research study come free with a paid membership. How does your association use LinkedIn for member recruitment?

Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. Online Marketing Membership Recruitment

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion?

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). On Thursday, July 26, at 2 p.m. ET, it will be my pleasure to present a webinar of the same name for Higher Logic.

Culture Matters: Interview with Jamie Notter

Slice-Works

In the weeks following the interview we will feature a blog post ty the interviewee on SliceWorks blog and in our newsletter. Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter , of Culture That Works.

Intangibles Sell, Too

The Membership Blog

We highlight the tangible benefits-the products (insurance, guidelines, technical documents), the services (newsletters, job listings) and the events (conferences, continuing ed programs), and then we mention the intangible benefits (networking, an industry “voice,” putting something back into the profession, etc.). Don’t be afraid to sell the intangible benefits of membership.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. Personalizing your newsletter content and approaching members differently is one of the key things you can do to boost engagement.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment.

Tools 65

Program Goals and Marketing Objectives

Eric Lanke

We want to recruit new members. We populate our weekly e-newsletter with information about our conferences. In other words, if we fail to increase the number of members attending a particular conference, while having populated the weekly e-newsletter with information about that conference, we shouldn't say that the marketing activity failed because the program goal wasn't reached. We published more articles in our e-newsletter than we ever have before!"

Membership Hack: Chapter Trivia

Associations Now

Once a week, an email newsletter profiles a different ACMP chapter. At the bottom of the newsletter, members click a link to take a four-question quiz about the chapter. AMCP is using this period as an opportunity to recruit new members to join and play. “We

Turn Member Referral Into a Status Symbol

Associations Now

Here’s how NCBA turns its true believers into busy recruiters. In a post about “member-get-a-member” campaigns two weeks ago, I posed a dream scenario, one in which your members do all your recruitment for you. But how does one-third of your recruitment sound, instead?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. An e-book in return for a newsletter subscription. Your membership base is the heart of your organization, no matter what type of organization you work for.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4). Membership Marketing Blog.

Membership Hack: Free Digital Access

Associations Now

A new complimentary, digital membership is adding some much-needed buzz to member recruitment. The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) If you send out a consistent communication such as a weekly or monthly newsletter, don't use “Newsletter” as the subject line each time – booooring (and uninformative).

Tips 163

8 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

LMS 60

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Price 40

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. An e-book in return for a newsletter subscription. Your membership base is the heart of your organization, no matter what type of organization you work for.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

Are you complacement?

Optimist Consulting

The recruitment sector was well served by REC , ARC and APSCo but that hasn’t stopped a new organisation the Institute of Recruiters being established and seemingly capturing members.

What to include in your membership marketing plan

Optimist Consulting

Use your members to recruit other members and act as ambassadors for your organisation. Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages.

9 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

LMS 52

Top Tips From 2018 Membership Hacks

Associations Now

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects.

Tips 107

Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications.

Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Also, the top three recruiters will be recognized on the association’s website and in its weekly e-newsletter. So far, the month-long recruitment campaign has brought in a dozen new members and more are expected. For each new or reinstated member who joins, the referring member gets entered into a raffle.

Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

Team 142

Feel the love

Aaron Wolowiec

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

Survey 194

3 Ways to Engage More Association Members in Your Online Community

Socious

Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Task #3) Recruit Volunteers.

Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

LMS 202

Membership Marketing on a Shoestring

Thanks For Playing

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

By applying Design Thinking to the member experience, the association: Consolidated and improved use of member benefits and communications;Improved staff coordination and project prioritization;Introduced a new recruitment and member experience model, growing membership by almost 10% in 8 months.

Team 130

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

LMS 52

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

LMS 52

The Wikipedia Effect: Why People Volunteer

Higher Logic

In other words, you want to recruit and retain editors, so you give new editors a badge for simply showing up in the hopes that their reward will make them want to stay. Skimm, the email newsletter, does an excellent job of motivating their ambassadors by creating a strong community.