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How Email Newsletters Can Help Recruit and Retain Members

Multiview

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

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My top 8 highlights from RSA’s e-newsletter

Optimist Consulting

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Here is what I like about the e-newsletter: Clean header area: It is clean and simple which helps the messages underneath to cut through with ease.

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Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. But don’t shutter your job board just yet.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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Association Brain Food: 2.16.24

Reid All About it

Discover how AGI aims to equip board members, CEOs, and staff with the tools and knowledge needed for stellar governance. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. 1 CAE credit. More info/register. Wed 2/21 from 9 a.m. 1 CAE credit. 1 CAE credit.