Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. The key, then, is to make it OUR newsletter.

Eric Lanke: The Mind of the Community

Eric Lanke

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." But the meeting planner or the newsletter publisher? Eric Lanke. Association executive and author. Pages. Leadership. Innovation.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Listed below are links to weblogs that reference The Forest and the Trees : Comments. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Listed below are links to weblogs that reference Tips for Conference Un-Bloggers (and Bloggers too) : Comments. The Big Picture.

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Association Law Blog: The IRS, Private Inurement and Non-Profit.

Association Law

The mere reference to private inurement inspires puzzled looks on volunteer faces, and worry on the faces of association executives. ” The inurement prohibition does not completely preclude members of a 501(c)(6) organization from receiving benefits such as newsletters and informative materials, and of course there is no rule against an association member being more successful as a result of being a member of an organization. skip to main | skip to sidebar.

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The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. The Big Picture.

Learning Along The Way: Transitioning a Client When an Executive.

Learning Along the Way

I was excited to receive my copy of ASAEs AMC Connection December 2009 e-newsletter. You see, this newsletter contains my first ever published article, "Transitioning a Client When an Executive Leaves". Ive reprinted the article below for those of you who can not access the e-newsletter. They have many great resources, like this newsletter, to offer association professionals. About. Archives. Learning Along The Way. Transitioning a Client When an Executive Leaves.

A Guide to the Association Market in China ?


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well.

Feel the love

Aaron Wolowiec

Although research points to higher member conversation rates among those who’ve been referred, many associations are afraid to ask for a referral. And although it seems logical that members want to refer others, the main reason they don’t is because no one asked, WebLink says.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

They will invest more money knowing they are getting a quality product, and they’ll refer others. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) An association of Baby Boomers, for instance, may enjoy a reference to the Beatles; while that same reference may be lost on Gen Z.

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I Want the Right Pageviews

Eric Lanke

Show me the pageviews of the people coming to our site because they've bookmarked it, or they clicked on one of the links in our member e-newsletter. This week's blog post is partly inspired by this post on Seth Godin's blog. In it, he makes the case that the idea of "reach" is overrated.

Do You Need a Member Engagement Strategy?

Smooth The Path

She reads many of the publications and newsletters. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering. Arlene is a very engaged association member. She faithfully renews every year.

Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

Your communication pieces, whether a magazine, newsletter, online buyers’ guide or other information source, should be promoted to your members as one of the most highly regarded and valuable member benefits your association has to offer. Why become a member of an association?

Your new website isn’t ready for launch. And that’s OK.

Vanguard Tech

Newsletters, press releases, announcements and more are churned out every day. We advise clients to stop publishing new content – referred to as a “content freeze” – on the current site for one to two weeks before launch. You’ve toiled for months.

Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Prepare to welcome your new members in your next newsletter. Keep a running list of all your new members (particularly as they fall between newsletters) and make SURE you don’t forget anyone. This will be a great resource for them to reference in the future. Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should!

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

They will invest more money knowing they are getting a quality product, and they’ll refer others. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Does Email Equal Engagement?

Higher Logic

In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Can old fashioned email spur your community’s engagement?

Association Brain Food Weekly: 12.8.17

Reid All About it

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. Seal the Deal: How to Get Great Job References and Recommendations.

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The Paperless Association

Association Management

References to the paperless office soon morphed into “the less-paper office.” As for newsletters and surveys, they are usually all electronic too. Decades after some unnamed publicist coined the term “the paperless office,” paperless association operations are at hand.

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources.

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How to Get Your Customers to Sell and Market for You


According to Bill Lee, one of the world’s foremost experts on customer success and advocacy, reference programs are likely on the way out. The results will far outpace that of a single reference. Email interviews published on blog posts, in newsletters, or in case studies.

The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Three channels are new to the top 10 this year: printed member newsletters, printed show guides and private online communities. Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels.

Why You Should Be Measuring Community Vibrancy

Higher Logic

Community newsletter opt-outs. Profile members who take actions you want, such as making purchases or referring other people to your organization – all information that should be in your CRM or AMS.

Community Empowers Brand Ambassadors

Higher Logic

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old.

Active Loyalty in the Lifelong Learning Business

WBT Systems

They talk about and refer your courses to others. Thank them personally when they refer a new customer. Your members need to continue learning if they want to remain employable, promotable, and successful.

Print is Alive and Kicking

Association Adviser

For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Newsletter. “Wait…print isn’t dead?

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Interview them for an article for your newsletter. How do you use social media in reference to your members? Social media gurus tell member organizations again and again – don’t make it about you, make it about them.

5 Web Design Trends for Your Association Website

Vanguard Tech

Utilizing the latest code features, parallax effects refer to a faux-3D effect where different layers of graphics move at different speeds, creating an illusion of depth. Sign up to receive their monthly newsletter at This guest post is by Sharon Bending, President and Creative Director of Bending Design. Web design is constantly changing and new trends keep emerging.

Association Brain Food Weekly: 3.29.19

Reid All About it

I really enjoy Scott Monty’s blog posts, especially how he ties in classical and historical references, this time, strangely enough, from The Twilight Zone. And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”.

Changes in Membership Management Software that Could Impact How You Run Your Association


Some systems track referrals and have gamification features so you can run referral contests or reward referring members. “We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble.

Membership Hack: Referral Incentives

Associations Now

For each new or reinstated member who joins, the referring member gets entered into a raffle. For every new or reinstated member who joins, the referring member gets a chance to win either a $500 Visa gift card or free registration plus a one-night stay in Puerto Rico for AAP’s 2019 Annual Meeting. Also, the top three recruiters will be recognized on the association’s website and in its weekly e-newsletter.

Editorial Calendar: Content Marketing Step 4


Columns should include types of content— blog, webinar, website launch, newsletter, e-books, social media sites, etc., Now that you have your map, add pages to your spreadsheet to track content, publishing dates and some simple metrics for your blog, newsletter, social media, etc.

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Everyone loves a good story.

8 ways businesses can transform into thriving community brands

Disciple Media

They think about marketing in terms of things like how many people they can sign up to their email newsletters or how many followers they can get in social media. User-generated content refers to any kind of content created by a person about a brand or its products and services. Getting noticed in today’s dynamic marketplace isn’t easy.

That Time the Godfather of Content Laughed at Me


My org’s magazine and other sources of content produced and sold by this custom publisher were exactly the success stories the Godfather was referring to when he talked about how content marketing works great for associations. This post originally appeared on Mizz Information.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing


Research relevant pop cultural references 2. What cultural references might you borrow from? Exercise: choose one or more types of media from the list (blog post, video, podcast, microsite, email newsletter, case study, ebook, etc etc).

How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Give them a refer-a-friend promo code for the course. New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea.

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

As you evaluate speakers on this criteria, be sure to check references and video tape from the past 12 months. Not long ago, becoming a professional speaker was a third step in a thought leaders career path.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

The third-party validators the study refers to include association members and their employees and customers.