Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. In 2019, 49 percent of communication teams report that they feel understaffed, compared with a peak of 54 percent in 2017.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. Released on a staggered schedule, the sheets replaced the firm’s long-running State of the News Media report.

Nonprofit Newsletter: Free Tools to Create and Merge PDFs

Wild Apricot

One small nonprofit I work with has chosen to publish its monthly membership newsletter as a magazine-style document in Portable Document Format (PDF), rather than as an email blast. Tags: Non-profit technology nptech Non-profit Communications collaboration PDF open source application software newsletters

Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with.

Smart Subject Lines for Email Newsletters

High Context

In this screencast I show how SmartBrief uses a custom subject line in their email newsletter to drive people to open and scroll down the message. David Gammel's Web Strategy Report Archive E-mail Marketing Screencast

A Data Integrity Report…for Reports!

Effective Database

I’ve written elsewhere about the value of data integrity reports. ” In other words, it’s a data integrity report on reports! The report checks for how often other reports are used, whether the reports are subscribed to, and even if there are possible duplicates.

Report: Short Videos Don’t Drive Much Engagement

Associations Now

A new report from the online video marketing firm TwentyThree claims to “bust the myth” that videos are most engaging when they last 90 seconds. ” A few other salient points from the report : Owned platforms mean longer views.

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. The key, then, is to make it OUR newsletter.

Poll: Most Nonprofit IT Leaders Do Not Report to CEO

Associations Now

A new survey of nonprofit leaders found their organization’s IT departments largely reside within operations or finance departments, and a majority of the managers heading IT are reporting to COOs and CFOs. IT directors, who do you report to?

PA Court Reporters Lend Fast Fingers to Flight 93 Oral History Project

Associations Now

Hundreds of hours of interviews need to be transcribed for the National Park Service’s Flight 93 Oral History Project, and the Pennsylvania Court Reporters Association is stepping up to help get the job done. The volunteer spirit of the court reporters is already evident,” she said. “As

Pay attention to what matters most

Aaron Wolowiec

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. Email messages were the most popular, followed by e-newsletters.

August Update: Here’s Your Sneak Peek of 3 New Features Coming Soon

Wild Apricot

This month's newsletter includes a look at some of the new features coming up soon, the recurring donations mini course, a webinar on reporting with Wild Apricot Payments, and regular favorites like Blog of the Month

New data: Volunteerism at an all-time low

Aaron Wolowiec

That said, volunteerism is on the decline, according to a new report released Feb. The report found that volunteerism fell 1.1 percent of people reporting some form of volunteerism. According to the report, about 62.5 Specifically, the report found 44.5

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The makings of marketing mavens

Aaron Wolowiec

It often struggles to justify its existence, but associations seem to be embracing it as best as they can, according to a new report by Demand Metric Research Corp., Key findings: Three-fourths of associations in this study report their marketing is somewhat to very effective.

Over 40% of Emails are Opened on Mobile Devices

Informz

Here’s what to do next: Check your mailing reports to see how many subscribers are reading on mobile devices. Analyze the design of your communications from most revenue dependent (where you are very dependent on a conversion) to least (like a newsletter or membership update).

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Lately I have tried something new that I want to share with you in this issue of the newsletter. The benefits of creating them include: I kept my promise about the content we announced we were going to deliver; Every question was answered; People who didn’t attend the event could sample some of it via these podcasts and follow a link to get the archive if they wanted more; Approximately 50 people signed up for my newsletter, which they saw after coming to my site for the podcasts.

David Gammel's Web Strategy Report, Volume 1, Issue 8

High Context

How to make one like I did for this month’s newsletter? David Gammel's Web Strategy Report ArchiveSubscribe via e-mail. Thoughts On Strategy: Shopping vs. Buying. I just finished reading Clotaire Rapaille’s The Culture Code, in which he marks a key distinction about how Americans perceive shopping compared to buying. His book is about identifying and employing specific codes that represent commonly shared perceptions within a culture.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. You can listen to Jeff Cobb and Celisa Steele, co-founders of Tagoras, discuss highlights of the report on episode 99 of their Leading Learning podcast. And, the report cautions, you must be wary of the gap between what people say they will do and what they will actually do.

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Lovely Charts

Wild Apricot

If you’re looking for a way to jazz up your organization’s reports, newsletters, web pages and other publications, what about a chart? Tags: Non-profit technology nptech images websites application newsletters Not just the usual boxes and arrows with plain-Jane text labels, but something more of an eye-catching illustration: a lovely chart! read more ).

Thanks For Playing: Always the Last to Know: Readz

Thanks For Playing

Does your association have a magazine or newsletter? Facebook investors are unconvinced by earnings report. skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 25 June 2012. Always the Last to Know: Readz. Is it online? Is it just a boring plain HTML version of the printed stories? Readz wants to help you out, by making a multimedia rich version of your publications that looks gorgeous on tablets. Share on FriendFeed.

Email Benchmark: Results by Number of Links

Informz

Let’s dive into the 2016 Association Email Marketing Benchmark Report to find out what works best for associations. For example, a newsletter can have A LOT of links depending on the format. Associations Benchmark Report

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Members who engage more with their association report higher satisfaction with their membership and greater loyalty to their association. Features Marketing & Communications Benchmarking Report content plan member communications

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Members who engage more with their association report higher satisfaction with their membership and greater loyalty to their association. Features Marketing & Communications Benchmarking Report content plan member communications

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. The Big Picture.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 2018 Membership Marketing Benchmarking Report.

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 The report also notes that the timing of a message matters significantly, in part because the message loses its exposure after a while.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Blog House Keeping Note

High Context

I am going to shift my e-mail newsletter archives into my blog this week and will post new issues as they come out here. David Gammel's Web Strategy Report ArchiveI am going to date them as of when they were sent out so I’m not sure if they will appear in the feed, for those of you reading the site via a newsreader.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

For instance, is having your newsletter tracking in your AMS a requirement? If so, you'll want an AMS that provides robust newsletter functionality or has a comprehensive integration with a robust newsletter tool.”. Purchasing new technology is a big undertaking.

Plexus Consulting Group?: Have You Considered An Executive.

Plexus Consulting

An article in the Summer 2011 Plexus newsletter Horizon, edited by Douglas Kleine, CAE, and titled “If Coaches Are Good for Executive Directors (and Basketball Teams), Why Not for Board Chairs?”, In most cases the executive director reports directly to the board chair, making positive “learning opportunities” few and far between, at best. skip to main | skip to sidebar.

2015 Favorite Community Reads

Higher Logic

The 2015 State of Community Management Report , The Community Roundtable. This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. This is an awesome weekly newsletter.

Wild Apricot Software News January 2012

Wild Apricot

Our Chief Apricot reports on the outcomes of our recent Version 4.3 Sales Taxes, Newsletter Templates, and HTTPS. upgrade, and provides a sneak-peak into some of the updates for the upcoming Version 4.4: news Wild Apricot

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Membership Marketing Blog.

Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Perhaps a curated newsletter written under your own name—rather than your association’s—could do the trick.

The communications struggle continues

Aaron Wolowiec

In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively.

Our Favorite 2016 Summer Community Resources

Higher Logic

They come in various formats -- including a newsletter, podcast and videos -- so anyone can find something that resonates. We Support NYC (Newsletter). This weekly newsletter (comes out every Friday) is always packed with resources I otherwise wouldn’t have found.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. The 2012 Membership Benchmarking Report says "NO WAY.". Membership Benchmarking Dasboard Report. (2). Membership Marketing Blog.

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