Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. All of this information can help inform your association on how to move the needle towards increasing member participation and revenue.

Review 169

Review Member Engagement Process Examples 169

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. For example, send an email newsletter about the importance of major gifts to the group that prefers to receive messages this way. Donor stewardship allows you to do both!

Tips 130

Tips Newsletter Communications Examples 130

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: Professionals for Association Revenue Wed 9/27 at 2 p.m. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Association Adviser

OCTOBER 25, 2017

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? The post Did You Know?

Revenue 73

Revenue Conference Directory Newsletter 73

Nimble AMS

MAY 5, 2022

Fundraising can be a powerful way to drive non-dues revenue for your association. . Non-dues revenue plays a big role in ensuring your association’s ability to grow and thrive. It supplements membership dues revenue and allows you to continue providing great member value. . Association fundraising brings in added revenue.

Tips 122

Tips Revenue Examples Report 122

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Data-informed event planning. 1 CAE credit. . – More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. . – CAE credit.

Tools 195

Tools Education Newsletter Marketing 195

Aaron Wolowiec

OCTOBER 18, 2016

In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively. Finally, again this year, associations reported difficulty with communicating to young professionals.

Communications 223

Communications Survey Social Media Revenue 223

Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.

Certificate 205

Certificate Revenue Leadership Committee 205

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. How Your Association Can Prepare for Economic Uncertainty In a challenging economy, it’s more important than ever for associations to think about how they can diversify their revenue streams. AMS requirements. 1 CAE credit.

Chicago 205

Chicago Education Certificate Strategy 205

Associations Now

AUGUST 13, 2023

A report on some new leadership research out of the Stanford Graduate School of Business ends on a sobering note. One way to get around that: Treat culture realignment as an organizational goal like you would your membership and revenue targets. Research shows that a CEO’s personality trickles down through an organization.

Leadership 97

Leadership Sample Review Newsletter 97

Membersuite

JANUARY 10, 2023

Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. A Fresh Approach to Non-Dues Revenue. It’s surprising—and disappointing—to hear about associations who aren’t taking advantage of their data beyond simple reporting.

Directory 143

Directory Social Media Tools Team 143

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Data collection and reporting. Membership reporting. Built-in reports.

Membership Management 52

Membership Management Software Directory FAQ 52

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. No other member communication channel came close.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. How often does your association publish new content ?

Content 148

Content Newsletter Sample Video 148

Reid All About it

JANUARY 28, 2022

Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. 25 Ways to Take Your Newsletter to the Next Level. 1 CAE credit. . – 1 CAE credit. 1 CAE credit. More info/register. Host: Association Adviser. Wed 2/2 at 6:30 p.m.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. The countdown is on! Membership wake-up call. Thu 8/5 at 11 a.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JULY 24, 2020

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. Tue 7/28 at 3 p.m.

Revenue 259

Revenue Montana Case Study Conference 259

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Data collection and reporting. Membership reporting. Built-in reports.

Membership Management 52

Membership Management Software Directory FAQ 52

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. Example 8: The Daily Carnage Community. How can you get back to your shared purpose this year?

Examples 156

Examples Software Newsletter Review 156

WBT Systems

OCTOBER 3, 2017

This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. You can listen to Jeff Cobb and Celisa Steele, co-founders of Tagoras, discuss highlights of the report on episode 99 of their Leading Learning podcast.

Mooc 192

Mooc LMS Sample Survey 192

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 65

Revenue Course Education Team 65

Freestone

FEBRUARY 29, 2024

Training opportunities 51% of association members report training opportunities as a top membership benefit. By making learning flexible, you can also reach non-members, boosting recruitment and driving non-dues revenue. Here are five ways to leverage an LMS to enhance your professional development program: 1.

LMS 52

LMS How To Certificate Learning Management System 52

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aaron Wolowiec

OCTOBER 18, 2016

In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively. Finally, again this year, associations reported difficulty with communicating to young professionals.

Communications 100

Communications Survey Social Media Revenue 100

Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue. Compelling Member Engagement Using “Pull” and “Push” .

Member Engagement 119

Member Engagement Case Study eBook DC 119

NXUnite

OCTOBER 4, 2023

A multichannel marketing plan can help you put your text-to-give campaign at the forefront of supporters’ minds, so consider generating content related to text-to-give on your social media, website, and email newsletters. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person.

Social Media 130

Social Media Proposal Newsletter Process 130

Nexus Marketing

AUGUST 29, 2023

In order to understand and report on ROI, we must be able to measure lead generation through your brand’s website. During onboarding, we’ll discuss your current product/service priorities and which products or services drive the most value and revenue to your business. Which types of leads results in the most revenue?

Organization 52

Organization Software Revenue Report 52