Generate Revenue from Email Newsletters

Informz

We are excited to welcome Jeff Spock, CEO at Association Revenue Partners, a valued Informz partner as a guest blogger today. Your email communications tool can be used in many ways — both immediate and long-term — to gain revenue from a powerful email platform like Informz.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Newsletter and Publication Advertising.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. weekly newsletters). I think of membership development and revenue generation as my superpower, and calibrate that superpower to the mission of my organization.

Why Your Association Should Sell Native Sponsored Content in Your Media Programs

Association Adviser

But what can you do for them when their ideas have outgrown your website or newsletter ads? Features Marketing & Communications Revenue marketing native sponsored content non-dues revenue

News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

The News Revenue Hub has helped five news organizations raise more than $1 million in member-driven revenue. The News Revenue Hub launched last year, a project of the nonprofit news outlet Voice of San Diego.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. Ad revenue benefits your association by padding your operational budget and affording additional membership perks, staff benefits and programming.

Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine

Going, Going, Gone: 3 Ways to Create Urgency When Selling Online Inventory

Association Adviser

Is your newsletter being sent with more “advertise here” filler ads than paid ads? Revenue BOMA generate non-dues revenue non-dues revenue online ads online advertising salesDo you have open inventory on your website that has sat unsold for several months?

The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously.

The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously.

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

What is their organization’s revenue? This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members.

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How to Get Your Customers to Sell and Market for You

Socious

Email interviews published on blog posts, in newsletters, or in case studies. Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR

Association Adviser

As we discussed last month , the subject of non-dues revenue (NDR) is top of mind with our readers. conferences events livestream video mobile apps non-dues revenue video By Association Adviser staff.

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Taking a Fresh Look at Association Sponsorships, Part 2

Association Adviser

This includes lanyards, newsletters, banners, website advertising, category exclusivity and more. Features Revenue association Bob Burris revenue sponsorships By Bob Burris.

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From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well.

The Subjects Most Often on Association Professionals’ Minds

Association Adviser

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Power of Non-Dues Revenue. career development membership non-dues revenue polls reader feedback sustainability

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Taking a Fresh Look at Association Sponsorships

Association Adviser

The approach for generating revenue outside of membership dues is no exception. I still see shrinking memberships and lower attendance figures at many association conferences and non-dues revenue (NDR) is something I hear often as a possible budget solution. Newsletter advertising.

What Smart Associations Do Differently

Association Adviser

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

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Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Daily Buzz: Big Event Inception

Associations Now

Also: Diversify your nondues revenue sources. Diversify Your Nondues Revenue. "Some " Enjoy some new and innovative non-dues revenue programs to provide all new value! assnchat #revenue #swag @100_REVIEWS pic.twitter.com/PeGwQhkGt1.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements. Speaking Engagements.

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue.