Generate Revenue from Email Newsletters

Informz

We are excited to welcome Jeff Spock, CEO at Association Revenue Partners, a valued Informz partner as a guest blogger today. Your email communications tool can be used in many ways — both immediate and long-term — to gain revenue from a powerful email platform like Informz.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Day-to-Day Vs. Strategy.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The growth in more focused meetings in turn brought in increased sponsorship revenue, he adds.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. weekly newsletters). What are the foundational strategies and tools you use to meet your sales goals? Tamela Blalock, MBA, CAE, CMP, DES.

Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? Just like there is money to be made in any key engagement strategy – from face-to-face events and education to publications and magazines – so too is there money to be made from an online engagement strategy that is built around social technologies.

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

How to Get Your Customers to Sell and Market for You

Socious

Email interviews published on blog posts, in newsletters, or in case studies. Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner.

Is it time to Marie Kondo your content?

Association Success

The association had an archive of its newsletters going back 40 years. . Invigorate RevenueWhen Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider. . “It

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Social Media Roundup: Is Your Communications Strategy Working?

Associations Now

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? Seven mistakes costing your #nonprofit revenue, donors & members… ht.ly/kc9WB Social media, responsive-design sites, and e-newsletters all work together to reach and engage your members. How do you maintain your communication strategy to get the best results? (ht

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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4 Stats that Link Customer Satisfaction to Your Online Community

Socious

That gives more context to another statistic from Gallup that you may have already heard: Engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth over average customers.

Taking a Fresh Look at Association Sponsorships, Part 2

Association Adviser

We’ll also look closer at pricing strategies and activation. This includes lanyards, newsletters, banners, website advertising, category exclusivity and more. Features Revenue association Bob Burris revenue sponsorships By Bob Burris.

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From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

That Time the Godfather of Content Laughed at Me

SocialFish

This publisher had been producing the association’s magazine for more than a decade, as well as basically all of the org’s other non-dues revenue offerings. Anyone could receive the magazine and newsletters for free–even though those things were touted as member benefits.

Taking a Fresh Look at Association Sponsorships

Association Adviser

The approach for generating revenue outside of membership dues is no exception. I still see shrinking memberships and lower attendance figures at many association conferences and non-dues revenue (NDR) is something I hear often as a possible budget solution. Newsletter advertising.

The Power of Personalization

SocialFish

Organizations that devoted their time to analytics encountered a 49% increase in revenue growth versus the organizations that did not invest in analytics at all. Today we are going to concentrate on creating a strong and effective personalized e-newsletter.

Five reasons why membership is killing association business models: Part I

Principled Innovation

Even when dues payments are not a major revenue stream, the membership mindset still shapes the internal logic of the typical association business model. ’s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy.

Create the Right Goals for Your Website

SocialFish

If its goals are focused on increasing revenue, then that’s what you are focused on. Increased revenue – Of course you want your website to help you sell things. Set targets and timeframes for each type of revenue and measure the results.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Five reasons why membership is killing association business models: Part II

Principled Innovation

Most association business models operate on a “two-sided market” pattern in which one side of the market (the membership) receives a subsidized value offer, with the subsidy coming from the more robust revenue streams provided by the second side of the market, typically advertisers, exhibitors and sponsors. s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of Associating

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. If profit making, what is your revenue model? GrowGlobally.org.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow. GrowGlobally.org.

Five reasons why membership is killing association business models: Part III

Principled Innovation

The vast majority of organizations will not be able to exit the membership business easily, and certainly not before they identify sustainable new revenue streams to replace membership dues. s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy.

Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue.

Defining Your Markets for Campaign Efficiency

Vanguard Tech

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Finally she reads the monthly e-newsletter to make sure is up on all latest news in her profession.