December Update — A Year in Review (2018)

Wild Apricot

newsletter december-update update 2018 decemberTake a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.

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Refreshing Your E-newsletter

Wild Apricot

It's spring cleaning season - a good time to review and refresh your e-newsletter. Associations E-mail marketing member communication newsletters nonprofit non-profit Non-profit Communications nptechHere are some tips to get you started.( read more ).

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Transforming Your E-Newsletter

Wild Apricot

Here's a review of a Network for Good e-book on making the transition from a print newsletter to an email version. And for those wanting tips on refreshing an existing email newsletter, here's an article that might help. newsletter member communications

Association Basics: How to Write a “Year in Review” Newsletter


One of the easiest ways to do that is to write a newsletter to recap your association’s year. This newsletter should cover the big highlights of 2017 as well as include your association’s updates for 2018. We think that this little newsletter can have a big impact. Take a look at the four categories you should include to knock your “Year in Reviewnewsletter out of the park!

December Update: A Year In Review

Wild Apricot

newsletter update decemberIt's the end of 2016. In this update, read about all our highs and lows of the year.

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Book Review: Fierce Loyalty

Jamie Notter

I’m halfway through several good business books right now, but I was able to squeeze in a small but very good book this week that is worthy of a review. And no, those compelling needs are not things like discounts, membership cards, and newsletters.

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Kicking off Product Review Week with CrowdVine


Certainly, news and details of its use can be included elsewhere (newsletters, flyers, etc.), I had the privilege of speaking recently with Tony Stubblebine , founder and CEO of CrowdVine. I had run across CrowdVine at a recent conference and wanted to know more. Essentially, CrowdVine is a social media platform that can be set up for a given conference or event.

Association Alumni Networks

Spark Consulting

I was recently reading an article in Harvard Business Review on the changing employer-employee relationship. They posit things like discounts, company swag, free insights or intelligence reports, and alumni newsletters for company alumni. A special newsletter?

Thanks For Playing: Be a Super Genuis

Thanks For Playing

Another belated book review - or, to be more precise, a timely review of a book it took me way too long to read. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Labels: Andy Sernovitz , book review , Marketing. Why Are We Still Doing Annual Performance Reviews? Book Review: The Back of the Napkin. skip to main | skip to sidebar. Thanks For Playing.

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What I’m Reading

Spark Consulting

E-newsletters still work, and work well. blog roundup cool technology innovation leadership management marketing Associations Now Christina Smith Innovation Excellence Jamie Notter McKinley Advisors SEO Shelly Alcorn Technology Review How can you tell if your CEO is ready for innovation? These questions could help. The future of technology , and the caveman law: tech v. primitive desires? Bet on primitive desires every time.

The Humble E-Mail: An Appreciation

Guilt by Association

So let’s review what made e-mail so seductive: It is fast. I ponder the e-mail this week because our organization just installed and launched a new e-mail marketing and newsletter platform, integrated with our association management system. Tagged: e-mail marketing, e-mail newsletters.

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Learning Along The Way: Transitioning a Client When an Executive.

Learning Along the Way

I was excited to receive my copy of ASAEs AMC Connection December 2009 e-newsletter. You see, this newsletter contains my first ever published article, "Transitioning a Client When an Executive Leaves". Ive reprinted the article below for those of you who can not access the e-newsletter. They have many great resources, like this newsletter, to offer association professionals. About. Archives. Learning Along The Way. Transitioning a Client When an Executive Leaves.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage. 26, 2009 - The Internal Blog: A Management Tool.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Ariel Brandt Lautman , Online Community Manager for the Association of State and Territorial Health Officials, has a list of questions to review before she purchases new technology. For instance, is having your newsletter tracking in your AMS a requirement?

Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter. By 2009, they were sending about 100 million newsletters, according to a presentation Marsh put together. .

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment.

Would You Join Your Association? - Moery Company

Moery Company

So, today is a fantastic time to give yourself some margin and: Review your website and evaluate your e-newsletter, the content for your annual meeting, and the board of directors meeting agenda (would you show up for that?). IStock_Credit:anyaberkut.

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist?

How to Get Amazon-Level Personalization (With No Extra Effort)


They record the products that customers write reviews for and what pages they visit. Method #2) Tailored Email Newsletters. How Technology Helps: Your online community software, and even some AMS platforms, should have the ability to create targeted email newsletters automatically.

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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources.

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Cut through communication clutter

Aaron Wolowiec

More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. Start with subject lines for emails and e-newsletters. As a writer and professional communicator, nothing (O.K.,

How to Analyze Your Association’s Survey Data Without Losing Your Mind


Unfortunately, all that raw, unorganized data that you don’t understand can seem overwhelming, especially if you’re not sure where to start reviewing the data or how to analyze it correctly. The percentage of members who love your email newsletter may different by age, for example.

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

Schedule regular conversations with chapter leaders and members to review how tools are helping or hindering their performance. Featuring top chapters on your association homepage, in a blog, or via a newsletter. If your association has chapters, how many does it have?

What to include in your membership marketing plan

Optimist Consulting

Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan.

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Member testimonials may seem like a warm and fuzzy part of your newsletter, but they have a business purpose, too: Adding testimonials can increase sales by 34 percent. Before your hit send on that next member email, consider the role psychology plays in getting your message across.

Friday Buzz: Free Your Mind and the Rest Will Follow

Associations Now

Are you overloading your newsletters with content? During an audit of the newsletter for its flagship magazine, EDUCAUSE Review Online , the association spotted a problem: The newsletter had a ton of content, but readers weren’t clicking on much of it.

Feel the love

Aaron Wolowiec

Turned to Yelp for customer reviews. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

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Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Often the chosen buzzword is at odds with how the company actually operates,” says Harvard Business Review. Make your newsletter pop on mobile with these five tips from digital marketing expert John Haydon. Building an innovative culture? Start by not calling it “innovative.”

How to Make Sure Emails Get Through to Your Members


Review send reports to determine what is and isn’t working. Review which days of the week and what time produce the best open rate. Review unsubscribe lists and make sure recipients are receiving what they signed up for. Tweet.

Daily Buzz: Big Event Inception

Associations Now

It’s something that Teri Carden of 100 Reviews makes the case for in a new blog post. Carden’s post is useful—as it looks beyond more traditional options for driving revenue and into areas such as retargeting, app discounts, curated newsletters, and microlearning opportunities.

How to Create a Strategy That Includes Everyone

Associations Now

More than something you have,” he writes in a recent (paywalled) article for the Stanford Social Innovation Review , “strategy is something you do.”. Highlight implementation progress and challenges in the newsletter.

How to Increase Participation in Your Online Community Using Social Psychology

Higher Logic

Spur Newsletter or Daily Digest Sign-Ups. Make sure to detail the extra information and benefits they will get from subscribing to the newsletter or digests - they won’t want to miss out on industry news, announcements, or events.

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Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Celebrate them by listing them in your email newsletter, and consider sending new members a welcome gift. Granted, it may not make sense to list every renewed membership in your newsletter or send all renewed members a welcome gift.

Four Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? Remember, too, to review the presentation and earmark individual slides with great visual information for Twitter, Facebook, Google+, or a blog post. .

Simple Tips for a Better Email Campaign


Are your members more likely to read a newsletter first thing in the morning? Review and Refine. If you’re stuck, invite members to submit content for a newsletter to promote engagement, and discover what content is of interest to them.

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We Are Making a Difference

Eric Lanke

She'd been on our website and had reviewed all of our programs. She had been observing us from afar, reading our newsletters and tapping into our social media feeds. It's not always obvious. In fact, sometimes it feels like you're not making any progress at all.

Why You Should Be Measuring Community Vibrancy

Higher Logic

Community newsletter opt-outs. Once you notice the change in activity, you can identify the cause by reviewing community discussions. Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace.

Daily Buzz: Spend Less Time on Email

Associations Now

hours and 120 messages received per day, says Matt Plummer in a post on Harvard Business Review. Responding to emails can take up an unnecessary part of the workday. Change your email habits to save time and be more productive.

How Technology Partners Help Associations Comply with GDPR

WBT Systems

Reviewing and revamping how you market. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. Make a plan to regularly review the data in your care so you can decide to stop collecting data you no longer need. Develop a process for reviewing old records. Time’s up!

Even a Small Staff Can Blog

Reid All About it

Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Content can also be collected from other sources, reviewed and curated (filtered) to find the most valuable and interesting posts for your members.

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