Free Membership Can Be Risky

Smooth The Path

Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample.

Sample Strategy and guidelines for Group/Affinity Services

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity Services. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

Best Benefit Ever: A New Perk

Associations Now

Sample article: “ 5 Ways to Build a Bold Crew.”) The association has a member discount program , along with monthly data reports and a weekly e-newsletter.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list. This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor.

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ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

How this has been used in hip hop: using two turntables that extended the breaks on a record – led to sampling and looping. LISTEN: – LL COOL J samples. Like a DJ, but working with images, and text, and stories, and information instead of samples and sounds.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. Based in Columbia, Maryland, Protech Associates, Inc.

Association Brain Food Weekly: 12.8.17

Reid All About it

Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. The weekly list of free educational events for the association community… It’s the most wonderful time of the year.

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[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

How this has been used in hip hop: using two turntables that extended the breaks on a record – led to sampling and looping. LISTEN: – LL COOL J samples. Like a DJ, but working with images, and text, and stories, and information instead of samples and sounds.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

And, that 23% is probably higher than the reality because of the sample group. Most likely the cream of the crop—professional development (PD) staff who knew about the survey because they read the Tagoras blog and/or newsletter—professionals who are themselves lifelong learners. Again, this feedback may only represent an engaged sample of your potential market. The future looks bright for association e-learning.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Like we said, that’s just a sample of the wide variety of giving options your donors will have thanks to the magic of fundraising software. We all know it’s true: technology is becoming more vital with each passing day.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

It is used as a private, members-only forum for members to get feedback on situations they confront in their jobs, as a marketplace for sample policy documents, and as a sounding board to gather data on specific topics or initiatives.

Lunchtime Links: Maybe Facebook Marketing Is Really Worth It

Associations Now

Here’s a sample (from Ben Affleck’s recent trip to Congress ): Other Good Reads Today. Here’s the checklist that nonprofit marketing expert Kivi Leroux Miller says she uses when analyzing an e-newsletter.

School Nurse Group Aims to Keep Kids Safe This Summer

Associations Now

Those schools who participate in the campaign at the close of this school year can put on classroom demonstrations or talks, distribute coloring sheets, or send the online resources out to parents in e-newsletters.

Association Brain Food Weekly: 2.17.17

Reid All About it

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” A month ago, I shared an article about morning routines and mentioned making changes to my own.

Association Brain Food Weekly: 2.17.17

Reid All About it

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” A month ago, I shared an article about morning routines and mentioned making changes to my own.

Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

A free organizational or industry e-newsletter. Sample Lead Capture Microsite. ?? Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them.

Two Extremes Of Conference Content Capture: Bite Size Best

Velvet Chainsaw

For members, customers, or prospects that didn’t attend, nothing helps communicate what they missed more than a sample of the premium content — especially when it is delivered in bite-sized/shareable pieces or when social enabled. Do you provide content capture of your conference sessions?

Association Brain Food Weekly: 6.20.16

Reid All About it

Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

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Email Marketing Metrics

Experts in Membership Marketing

In a recent study published by Silverpop ( International Email Marketing Metrics Benchmark Study , Silverpop, 2009), the acclaimed e-mail marketing company pulled a random sample of 7,000 email messages generated in July of 2009, which equated to approximately 50,000,000 emails delivered to 188 countries. Researchers pulled a random sample set of 7,000 email messages, delivered to a minimum of 50 recipients in the United State, United Kingdom and Germany.

What Your Magazine Cover Says About Membership

Associations Now

A completely unscientific sampling of association magazine cover galleries suggests many others choose a mix , as well. But associations have a lot of ways to spotlight members now beyond the printed page, such as newsletters, social media, blogs, and online communities.

How to Deliver Epic Content

Slice-Works

For example, include a blow-in card or advertisement in a print magazine, journal or newsletter for your suite of online educational webinars or electronic articles and whitepapers. © Thinkstock Collection.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

You’re not just pushing a magazine, a website, a newsletter, an app or a conference – you are pushing a gathering of like-minded, motivated and active professionals who are passionate about your industry and the products and services it provides to the larger population. There are several sales essentials that every association needs to have for their sales force: A sample sales script. Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

We sometimes hear our clients reference their user stories in their day-to-day work like “well, this month’s newsletter is more for Josh or Sally than Maurice.” You could simply ask one question each month in a poll widget in your monthly email newsletter.

Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Don’t be afraid to ask for writing samples from candidates of any level. Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment. Here’s how to find your next superstar.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. They usually want to know what topics will be featured in a magazine or newsletter so they can plan their ad copy around a theme or special section. All member surveys are a sampling of your membership; don’t expect a majority of members to participate.

Seven Ways to Make Sure Your Blog Gets Noticed

Beth Kanter

Once the blog carnival went live, we provided sample tweets and Facebook updates about the blog carnival to our bloggers and partners and encouraged everyone in the coalition to share the links with their networks. Flickr Photo by alshepmcr.

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The Power of Non-Dues Revenue

Association Adviser

We also irked many departments within our own organization who resented how many membership eyeballs we were tying up with our ad-supported newsletters, sponsored webcasts, sponsored e-blasts and videos. Hank Berkowitz, Association Adviser.

Trade Association CEO Support: Projects Unique to State Associations

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.

Trade Association CEO Support: Volunteer Development

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.

Trade Association CEO Support: Strategic Planning

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.

Trade Association CEO Support: The Budget

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.

Trade Association CEO Support: Using Technology

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries. Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary.

Not “Just a Friend”: Rockers Say Radio Stations Need to Fix Royalties

Associations Now

Sure, he wrote the raps, but the samples weren’t his, nor was the chorus. Markie didn’t write that tune (although he did probably write the rap),” Byrne wrote in a email newsletter prior to the concert, according to Rolling Stone.

What Should We Make of “Pay What You Want”?

Associations Now

Most synagogues in our sample have been using a voluntary commitment model for too short a time for this question to be answered meaningfully.” The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head.

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Nonprofit Crowd Funding Success Formula: Robust Planning, Networks, and Blessings

Beth Kanter

They provided them with materials to help them reach out to their networks, including sample status updates, tweets, newsletter blurbs, and blog posts.

Association Social Media: ASCD

SocialFish

Because Pinterest is very link heavy, our pins don’t need to be independently digestible pieces of information, so they are often samples or teasers of what you will find by clicking through the pin.

7 WAYS & 9 EXAMPLES OF ASSOCIATION VIDEOS

SCD Group

Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. Video interviews to go with print story in magazine, journal or newsletter. Video is rapidly becoming a major communications tool. Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it.

Trade Association CEO Support: Marketing Materials

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Sample Strategy and guidelines for Group/Affinity. Trade Association CEO Support.