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Free Membership Can Be Risky

Smooth The Path

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. Perhaps the safer strategy is to consider free sampling rather than free membership. Sample Content. This strategy is generally acceptable to both paying members and potential members.

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Does Your Leadership Style Need a Change?

Associations Now

Culture eats strategy for breakfast, the cliche goes, and culture apparently never goes hungry: According to a survey O’Reilly conducted, 92 percent of 1,300 executives said “improving their firm’s culture would increase its value.” But leaders still communicate plenty: In memos, speeches, newsletters, and all sorts of messaging.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. As technology becomes more advanced, so do nonprofit strategies. How will the configurations affect your fundraising strategy, constituent engagement, or data management?

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52
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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

Chicago 200
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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Start with an association e-learning strategy. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy. 7% of them aren’t sure if they have one—if you don’t know, you probably don’t—so let’s make that 77% without a strategy. Who participates in this survey?

Mooc 192
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Association Brain Food: 7.7.23

Reid All About it

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. 15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends.

Tools 195