The Golden Age of Newsletters

Higher Logic

In fact, good old fashioned email newsletters are having a bit of a renaissance. I used to get most of my reading material from social media (a place I still go) but am now often guided by newsletters -- everything from 730DC to Buzzfeed News to Lena Dunham’s Lenny and more (who knows how many newsletters I’ve signed up for recently). I like the commentary and specificity of each newsletter. What is it about newsletters that’s becoming so trendy?

Social Media Measurement: Hi Impact Task #6


lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. That’s why social media analytics are so important.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere.

Association Social Media: NASTAD


2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? In terms of content flow, we have a content calendar and a social media calendar, which are updated at least once weekly.

Association Social Media: ASCD


Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Easy Social Media Posts for Associations


Managing social media for an association can be monotonous. It includes two full pages of strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. association social media posts.

Content Curation: Hi Impact Social Media Task #4


Content curation is your hi-impact social media task #4. Great sources for editorial content are Newsletters you’re already subscribed to, favorite blogs, Feedly, Twitter, Facebook, LinkedIn, Aggregators and Bookmarks. Hi Impact Social Media Tasks Series.

Social Media Strategy: Hi Impact Task #1


This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on. Looking at the big picture, how can social media impact your whole business? The second question to ask is what you want your social media to do for you?

Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with.

Scheduling: Hi Impact Social Media Task #5


When I talk to business owners about their social media , scheduling is probably their biggest challenge. Automation is a key ingredient in any well-planned social strategy. Automation makes you more efficient, saves time and helps relieve the burden of posting to multiple social accounts at one time. Buffer is primarily a platform for scheduling social media posts. What would be better for where you are at now in your social engagement?

500 Social Media Marketing Tips


This is a guest post from Andrew Macarthy , author of 500 Social Media Marketing Tips. Also, we know how fast things change in the land of social, so I love the way Andrew keeps the content fresh and update the book on a monthly basis. Buy 500 Social Media Marketing Tips.

Association Social Media: American Anthropological Association


Describe your social/digital ecosystem  what social media sites do you (or the org as a whole) manage? Since then, the social media landscape has evolved into one of the organizations main tools of communications with members and the general public.

Association Social Media: Independent Electrical Contractors (IEC)


2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Our communication team meets regularly and we discuss social media generally: are there any specific things coming up that should get posts?

Association Social Media: National Society of Accountants


2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? weekly member newsletters. Of the numerous social media scheduling and tracking tools out there, Buffer is absolutely my favorite tool.

Association Social Media: Kelli Windsor, Food Marketing Institute


I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.

Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

Social Media Today shares a bunch of content ideas to activate your social media feeds. The creative well can run dry for even the best social media managers. Also consider sharing media coverage that your group has received.

10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport.

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. Promote her attendance/session on her blog and in her newsletters. We’ve come a long way, baby! Loretta Lynn.

Association Social Media: National Business Officers Association (NBOA)


——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! 5) Have you done any social media campaigns?

Association Social Media: American Occupational Therapy Association (AOTA)


I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

8 Tools to Curate Content for Social Media


Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. you can create newsletters with top content. Cool Social Tools Implementation

Tools 101

Association Social Media: American Society of Civil Engineers


——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

How You Can Use Promotional Products to Boost Your Social Media Campaign


It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences.

Social Media Roundup: Responding to Your Critics

Associations Now

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup.

Social media offers innovative ways to reach out


This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.

Social Media Roundup: Thinking About Tiered Membership

Associations Now

Advice on switching to tiered membership, and more, in today’s Social Media Roundup. The post Social Media Roundup: Thinking About Tiered Membership appeared first on Associations Now

Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. We have usually solicited them by letter, e-mail and newsletter. social media web strategy websites

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

From Promoted Pins to Social Profiles on Google: What’s New in Social Media


What’s new in social media will be a monthly recurring post featuring the latest in social media news, penned by the lovely Elizabeth Bookhultz , an expert association social media specialist. Here’s a look at 3 recent developments in the social sphere.

Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Some of those highlights in today’s Social Media Roundup: Tools to Watch. If you find Photoshop or InDesign too bulky for making social shareables, it might just blow your mind. To optimize personalized newsletters, you need a knowledge of member interests.

Social Media Roundup: Payment Each Day Keeps Annoyance at Bay

Associations Now

Find out how they could be erased with cash in today’s Social Media Roundup: Paying to Avoid Irritation. ” Should your members not have to deal with ads in the newsletters you send out? Cross Slate’s palm with silver, and an old web annoyance is gone.

Social Media Roundup: How Content Marketing Spurs Member Growth

Associations Now

The details, and more, in today’s Social Media Roundup. Think newsletters, blog posts, news articles, video and direct emails. ” No members are alike, so vary your methods—from a batch of emails to stack of print newsletters.

Association lobbyists: Congress is kicking our butts when it comes to social media

Association Advocacy Chick

You can’t deny that the institution has embraced some form of social media. And yet, many association government relations offices are promoting their work on Capitol Hill or in the State legislatures with a 4-page double-sided hard copy biannual newsletter that, quite honestly, very few people read. Social media is a great way to engage these people. However, we need to accept that social media is now a vital part of the advocacy effort

Social Media Roundup: The Potency of Expert Reviews

Associations Now

Find out in today’s Social Media Roundup. So for every bit of effort put into e-newsletters and social outreach, remember that an endorsement from an opinion leader or a write-up in the traditional press could yield even greater rewards. (ht

Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

Talking New Media explains the reasons behind the move. A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common.

Social Media Roundup: How Early is Too Early to Go Social?

Associations Now

First-graders take their first social media steps in the classroom. Also: Save your e-newsletters from Gmail embarrassment. This time over how and when to teach the ins and outs of social networks. "I don't approve of social media with kids this young."

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. This is an example of “SMARTer Social Media.”

Idaho 95

Social Media Roundup: Don’t Put All Your Eggs in Google’s Basket

Associations Now

Why this should worry you, and what you should do about it, in today’s Social Media Roundup: Google Blackout. People who use the search engine to access your site or Gmail users who click your newsletter’s links would have been unable to do so during the outage.

Goodbye e-learning

Aaron Wolowiec

As 8-to-5 days at the office have slowly turned into 24-hour social media networking from the car and virtual meetings during the kids’ soccer practices, social media has filled in the gaps. As a former journalist, I love data. And trend data are even better.