Social Media Measurement: Hi Impact Task #6

Slice-Works

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. That’s why social media analytics are so important.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere.

Social Media Strategy: Hi Impact Task #1

Slice-Works

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on. Looking at the big picture, how can social media impact your whole business? The second question to ask is what you want your social media to do for you?

Association Social Media: NASTAD

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? In terms of content flow, we have a content calendar and a social media calendar, which are updated at least once weekly.

Hi Impact Social Media Tasks

Slice-Works

Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. 10 Hi Impact Social Media Tasks. The first step to managing your time is to identify and prioritize those social media tasks that have the biggest impact with the least amount of effort. We are going to look at: — Strategy. Pro Tips for Social Media Platforms.

Content Curation: Hi Impact Social Media Task #4

Slice-Works

Content curation is your hi-impact social media task #4. Along with content strategy , engagement and content creation , it is an important step towards online success. Once you understand what your buckets are, you can begin building your content creation strategy.

500 Social Media Marketing Tips

SocialFish

This is a guest post from Andrew Macarthy , author of 500 Social Media Marketing Tips. Also, we know how fast things change in the land of social, so I love the way Andrew keeps the content fresh and update the book on a monthly basis. Buy 500 Social Media Marketing Tips.

Association Social Media: Independent Electrical Contractors (IEC)

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Our communication team meets regularly and we discuss social media generally: are there any specific things coming up that should get posts?

Association Social Media: American Anthropological Association

SocialFish

Describe your social/digital ecosystem  what social media sites do you (or the org as a whole) manage? Since then, the social media landscape has evolved into one of the organizations main tools of communications with members and the general public.

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.

Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Association Social Media: National Business Officers Association (NBOA)

SocialFish

——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! 5) Have you done any social media campaigns?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. The most popular social media platforms include: Twitter.

Association Social Media: American Society of Civil Engineers

SocialFish

——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Social Media Roundup: Responding to Your Critics

Associations Now

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup.

Social media offers innovative ways to reach out

SocialFish

This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.

Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. We have usually solicited them by letter, e-mail and newsletter. social media web strategy websites

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. The most popular social media platforms include: Twitter.

Social Media Roundup: How Content Marketing Spurs Member Growth

Associations Now

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. Think newsletters, blog posts, news articles, video and direct emails.

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. Key to their strategy was using influencers.

Idaho 96

Social Media Roundup: Is Your Communications Strategy Working?

Associations Now

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? That, and more, in today’s Social Media Roundup: Stay alert. In an environment of constant change, do you understand how your social channels work and how each communication vehicle reaches your audience? How do you maintain your communication strategy to get the best results? (ht

Tools you can use to organize your content strategy

Association Success

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. but you’re able to see how your content strategy fits into and around it. . Social media.

Tools 52

Goodbye e-learning

Aaron Wolowiec

As 8-to-5 days at the office have slowly turned into 24-hour social media networking from the car and virtual meetings during the kids’ soccer practices, social media has filled in the gaps. Have a formal, documented strategy for their use of technology for learning.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media.

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

Can An Association Grow Via Social Media? A European View

GlowGlobally

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Which social media tools are being used by European associations?

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Understanding member needs will help determine the rest of your email strategy.

Pay attention to what matters most

Aaron Wolowiec

Perhaps surprising, however, was social media’s influence. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No. Email messages were the most popular, followed by e-newsletters.

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

Communications 2-for-1: Digital Strategy & Best Reads

Associations Live

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1.

Cut through communication clutter

Aaron Wolowiec

But seriously…communication is a hard gig for most companies, especially with the advent of social media. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. percent feel their social media teams are understaffed. “To

Marketing: A Gardener’s Almanac

Slice-Works

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. This is especially true for social media. There’s your website, email newsletter, social media, maybe an app, website downloads, video.

Editorial Calendar: Content Marketing Step 4

Slice-Works

When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Times spent on your sites, repeat visits and social mentions are indicators of loyalty and tied directly to your community-building efforts.