Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. .

Tools 83

Tools Content Strategy Organization 83

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Off Stage

JUNE 25, 2009

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters.

Newsletter 40

Newsletter Mississippi Social Media Video 40

Aaron Wolowiec

DECEMBER 13, 2012

Social media feeds/conversations. Program outlines/white papers. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Social media. Handouts/resource materials. Discussion boards/online communities.

Content 100

Content Newsletter Social Media Case Study 100

MemberClicks

MARCH 15, 2024

A CRM that is well-designed and utilized will ensure you capture all lead details from all your various channels, including emails, social media, and lead magnets. Thankfully, with AMS software, you can send automated event invitations, newsletters, emails, and even community updates all through the system.

Software 52

Software System Association Management Communications 52

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Social Media Roundup: Give That Copy a Trim. Does your association have a magazine, newsletter, directory or website in need of revival? Ernie Smith. Associations Now. November 14, 2013.

Directory 60

Directory Virginia Newsletter Social Media 60

Association Success

DECEMBER 12, 2017

So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and white papers. Publications and Media Department. Particularly with the retail industry being in such a flux at the moment, we need to stay on our toes.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Association Adviser

JULY 23, 2018

Use RSS to constantly feed viewers fresh text such as featured jobs, upcoming career webinars and newly published white papers. Upsell your career center-advertising employers to your eNewsletter and increase revenue, improve employer ROI, add constantly changing content to your newsletter and increase awareness of your career center.

Maine 61

Maine Revenue Newsletter Content 61

Aaron Wolowiec

NOVEMBER 27, 2012

original research, white papers). Promotion of speaker website, blog and other social media presence. More and more, speakers are being asked to participate in additional activities beyond the presentation itself. Likewise, I’ll add to this list the following: Dissemination of speaker collateral (promotional materials).

Tips 100

Tips Cost Video Conference 100

Achieve

DECEMBER 19, 2017

A goal represents a completed activity on your site, such as signing up for your organization’s newsletter or clicking ‘Donate Now.’ Events: An action on your site, such as signing up for a newsletter or downloading a white paper. Which social media platform is more likely to guide them to your donation page?

Newsletter 52

Newsletter Analysis Report Strategy 52

Association Adviser

MARCH 31, 2017

Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees. Don’t tackle these initiatives without a clear plan for cross-promotion throughout your association’s media portfolio. Maximize exhibitor/sponsor content.

Content 60

Content Tips Video Newsletter 60

Slice-Works

JULY 24, 2014

Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. An analysis of your key communications assets (including website, social media and other communications. —A

Social Media 28

Social Media Video Tools Marketing 28

SCD Group

OCTOBER 4, 2012

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Because we produce lots of great content (newsletters, magazines, journals, webinars, conference presentations, seminars, and more). What is content marketing?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Slice-Works

MAY 8, 2014

This is especially true for social media. Our recommendation for social media is to pick 2-3 first and do them well for at least 6 months to a year before you add something or change things up. There’s your website, email newsletter, social media, maybe an app, website downloads, video.

Marketing 28

Marketing Social Media Video Content 28

AMR Management Services

MARCH 29, 2011

Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? A video or a white paper? A website or social media? But this is what associations have been doing all along.

Library 64

Library Newsletter Kentucky Content 64

Associations Now

MARCH 15, 2016

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40

Association Adviser

JUNE 18, 2013

In addition to our annual conference, which attracts about 600 attendees, we publish a monthly magazine, Texas Independent Banker, plus the Capitol Comments newsletter, a “hot topics” summary of legislative and regulatory concerns, a white paper research series on important banking issues and we provide leadership training.

Texas 60

Texas Austin Social Media Recruiting 60

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Personally I would love to write more white papers and you know I have plenty to say.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Social Media. (5). Social Networking. (6). White Paper. (4). teamwork.

Marketing 40

Marketing Social Media Price Survey 40

Association Adviser

OCTOBER 13, 2016

When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. If you’re talking about white papers like the ones we have on our website and digital publications, the operative phrase is ‘white.’ MSCI’s Weidner agreed. “We

Revenue 60

Revenue St. Louis Price Cost 60

High Context

MARCH 31, 2009

You can download a white paper on these strategies here.) Lately I have tried something new that I want to share with you in this issue of the newsletter. Boston Conferencing invited me to conduct a webinar for them on increasing participation in association social media programs. New Service. Stay tuned!

Strategy 40

Strategy Report Social Media Boston 40

Fonteva

SEPTEMBER 19, 2019

Your AMS can help you create automated emails, invoices, newsletters, and reminders to ensure members are updated in real-time. Your AMS can even create a members-only portal to provide white papers, informational guides, and educational courses. Make sure your members have the resources they need. Event management tools.

System 40

System Software Tools Association Management 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Social Media. (5).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Social Media. (5). Social Networking. (6). White Paper. (4). Secondary Research. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Using Social Media to Recruit Staff. Social Media. (5). Social Networking. (6). White Paper. (4).

Price 40

Price Survey Recruiting Recruitment 40

Off Stage

MAY 20, 2009

Newsletters? White papers on in-depth subjects like short sale ethics or using social media to enhance business? Social Media. What would your ‘transparency list’ look like? Blogs from key leaders and staff about important trends and issues? RSS Blog Feed. Categories. Technology.

Association Management 40

Association Management Washington Social Media Technology 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Social Media. (5). Social Networking. (6). White Paper. (4). .” 1 But this year, he did away with the big mailer. Instead he refocused his budget and initiated three new techniques. teamwork. (3).

Content 40

Content Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Social Media. (5). Social Networking. (6). White Paper. (4). The goal of these programs is to get new members involved and participating in an organization’s events and services. teamwork. (3).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Social Media. (5). Social Networking. (6). White Paper. (4). teamwork.

Price 40

Price Marketing Cost Survey 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. The low rating of social media is most likely attributed to the type of platform the association is using for social engagement.

Member Engagement 60

Member Engagement Products America Marketing 60