Eric Lanke

JANUARY 30, 2012

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers. image source.

Innovation 100

Innovation Newsletter Leadership Proposal 100

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Directory 60

Directory Virginia Newsletter Social Media 60

Aaron Wolowiec

JULY 18, 2012

Following is a high-level overview of the five simple, but effective strategies for curating conference content I’ll share during my July 26 webinar. In the meantime, my question to you is this: What would you add to my list of top five strategies for effectively curating conference content? Develop a library of resources.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Achieve

DECEMBER 19, 2017

But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. A goal represents a completed activity on your site, such as signing up for your organization’s newsletter or clicking ‘Donate Now.’

Newsletter 52

Newsletter Analysis Report Strategy 52

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. original research, white papers). Dissemination of speaker resources (e.g.,

Tips 100

Tips Cost Video Conference 100

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

Revenue 53

Revenue Certificate Blended Learning Discount 53

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer. Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Slice-Works

JULY 24, 2014

Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. Determine what offers you could be making to your potential audiences or personas. Think through which calls-to-action belong where.

Social Media 28

Social Media Video Tools Marketing 28

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. There’s your website, email newsletter, social media, maybe an app, website downloads, video. What we can do is help you put together the marketing mix that is the right strategy for you.

Marketing 28

Marketing Social Media Video Content 28

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Publications. Tuesday, January 19, 2010. Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). .” 1 But this year, he did away with the big mailer.

Content 40

Content Marketing Price Survey 40

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. but you’re able to see how your content strategy fits into and around it. . What good is a great content strategy if no one is talking to each other about it? Let us know! .

Tools 83

Tools Content Strategy Organization 83

Higher Logic

DECEMBER 19, 2017

Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. White papers.

Content 227

Content Marketing Social Media Process 227

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Price 40

Price Marketing Cost Survey 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Peter Turner, Senior Advisor Global Development Strategy – peter.turner@mci-group.com. GSI 2013′s Key Findings.

Member Engagement 60

Member Engagement Products America Marketing 60

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Program outlines/white papers. Newsletter/magazine articles. Content treasurers may take many forms. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

SCD Group

OCTOBER 4, 2012

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? I didn’t have a problem with these strategies. Because we produce lots of great content (newsletters, magazines, journals, webinars, conference presentations, seminars, and more).

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Association Adviser

MARCH 31, 2017

Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees. Members are more inclined to trust and engage with content from fellow members, so including this strategy is perhaps the most important part of the mix.

Content 60

Content Tips Video Newsletter 60

Fonteva

SEPTEMBER 19, 2019

Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies. 360-view of member engagement.

System 40

System Software Tools Association Management 40

Associations Now

MARCH 15, 2016

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40