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More Than Clicks: Rethink Your Newsletter to Boost Engagement

Associations Now

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. 10 Membership Newsletter Best Practices.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.

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February Update: If you want to grow your organization, this is for you

Wild Apricot

In this month's newsletter, you'll get a sneak peek at the first results from our huge membership survey, plus an update to the PersoniFest session schedule and the ultimate list of nonprofit podcasts.

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10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. A recent MemberWise survey states that the most cited open rate is between 21%-30% and the average click through rate is 18%. What are the open and click through rates for your e-newsletter?

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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

Possibly even more popular, however, are surveys. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields. Using surveys to collect information is only one part of a larger process involved in getting actionable data, however. 4 Survey Analysis Tips.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Event registration and attendance Direct web traffic New member registrations Referrals Member engagement survey satisfaction scores If your association is relatively new, investigate what solid member engagement metrics typically look like in your industry. Webinars According to a 2021 survey from vFairs, 77.2%