Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. A recent MemberWise survey states that the most cited open rate is between 21%-30% and the average click through rate is 18%.

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

He has four years’ experience helping associations with member surveys and data. An association-specific survey will help you directly gauge the health of your membership and future needs you must address. The first step in a successful membership survey is to establish its goal.

Survey 181

What's in a Newsletter?

Cvent Association Tips

We know that most associations send out a newsletter on a periodic basis, both electronically and on paper. Don't post full articles in your newsletter - add headlines and teasers to entice people to read more on your website. • Lastly, get feedback about your newsletters.

Ask Your Members the Right Survey Questions

Association Adviser

Start by asking the right survey questions. In the past we’ve discussed the importance of surveying your members , but now let’s dive a little deeper and ask ourselves “Are we asking the right questions?” When crafting survey questions, start with the end in mind. Your specific ends may vary, but the goal of any survey is to get information to improve your understanding of an issue, and not to prove an already held belief. Photo by William Iven on Unsplash.

Making Innovation Happen Survey: Sharing Key Results

Principled Innovation

Making Innovation Happen Survey. This morning, I am sharing more detailed survey results in the form of the video you (should) see above. A key takeaway from the survey results is that while association CEOs are focused on driving innovation primarily as a cultural intervention, they are having less success with building innovation as a sustainable organizational capability. s new Serious Questions electronic newsletter! Making Innovation Happen Survey.

Survey Looks at Top Challenges And Trends Among Meeting Planners

Associations Now

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. The post Survey Looks at Top Challenges And Trends Among Meeting Planners appeared first on Associations Now

Survey 101

The Eternal Quest for Membership Growth, and Other Survey Findings

Associations Now

” Forty-six percent of associations surveyed said their membership grew in the past year, down from 53 percent in the 2014 report. The post The Eternal Quest for Membership Growth, and Other Survey Findings appeared first on Associations Now

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Survey: Size Matters When Running An Association Today

Associations Now

A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices. Organizational size was also the biggest predictor of solid operating practices, according to the survey.

Survey 109

Making Innovation Happen Survey: Preliminary Results

Principled Innovation

In preparation for ASAE’s Annual Meeting next week, I wanted to share some preliminary results from the Making Innovation Happen Survey we conducted during the month of June. I will be releasing more detailed survey results next week, including the top five innovation priorities for association CEOs over the next twelve months. s new Serious Questions electronic newsletter!

5 Questions to Ask During Membership Satisfaction Surveys

Cvent Association Tips

As your chapter grows, it can be hard to maintain a personal level of interaction with each member, but one of the best ways to keep in tune is conducting membership satisfaction surveys. It's important to know what type of member is answering the survey.

New data: Volunteerism at an all-time low

Aaron Wolowiec

This figure is the lowest since the bureau started the survey in 2002. Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. You can ask people to take a poll or short survey.

Survey 220

The communications struggle continues

Aaron Wolowiec

Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

The communications struggle continues

Aaron Wolowiec

Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

It looked something like this: Send out mass survey to anyone and everyone our association had a relationship with. The survey generally maxed out at five questions.

Membership Marketing Words of Wisdom

Membership Marketing

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Messages/communications have to be frequent and through a variety of channels (email, social media, newsletter). 2018 Benchmarking Survey Membership marketing strategy

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

So says the email marketing firm GetResponse, which reports in its latest benchmarking survey a sharp decline in open rate and click-through rate when a marketer increases the number of emails it sends per week from one to two.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Conducting market research and surveys will help to properly identify target audiences. GrowGlobally.org.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

The Big Picture: Time Still the Top "Fear Factor" When It Comes to.

The Big Picture

In response to a WordBiz survey, 65% cite "the time it would take to write" as their most important concern about starting and maintaining a corporate blog. The survey was conducted in July and August 2005 through my newsletter, WordBiz Report. Download PDF of survey results.]. [ The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

Bon Appetit put a casual, simple request paired with a real email address into their newsletters. Send a user-feedback survey. Survey results ARE helpful in that they’re generalizable and can be applied across the board, so you improve the overall member experience.

Tips 130

Digital Transformation Stalls Without Strong Leadership

Associations Now

A recent survey spells out challenges that leaders need to overcome to bring about change within their organizations. According to findings from a Wipro Digital survey of 400 senior-level U.S.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Cut through communication clutter

Aaron Wolowiec

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. That’s changed from 2014, in which survey participants ranked lobbying/advocacy as most important.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5). Membership Marketing Blog.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. An e-book in return for a newsletter subscription. Your members don’t want to have to fill out a fifty question survey just to become a member.

Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with.

Balancing Traditional and Trending Member Communications

Association Adviser

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor.

For News, Business Leaders Still Prefer Email, Study Says

Associations Now

Email newsletters, that is. A new survey of almost 1,000 executives found that most are plucking their news out of their email inboxes every day, rather than using online news sites or apps.

Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals.

Mobile Messaging Wildfire

Association Management

After returning and surveying the wreckage, the neighbor called with thanks, but pointed out that Andy had missed a few beer cans.

Email Tactics to Win Back Lapsed Members

Associations Now

A simple survey or online form could help you better understand why members decided to leave. Williams recommends keeping the survey short—it should take no more than two minutes to complete.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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Feel the love

Aaron Wolowiec

To determine who is, conduct a survey, online or via telephone, the e-book suggests. Keep the survey short and collect contact information from those who take the survey.

Survey 194

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

But using these types of buzzy adjectives can actually have a negative effect, according to a report from Gartner, which surveyed leaders about effective ways to transform culture. Make your newsletter pop on mobile with these five tips from digital marketing expert John Haydon.

Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

More explicitly, 67 percent of those surveyed implied they are too busy to read association publications. Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately.

Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

For its 2019 Association Communications Benchmarking Report [registration], Naylor got surveys from more than 400 senior leaders representing small, medium, and large organizations in North America.

Pay attention to what matters most

Aaron Wolowiec

In the survey, members said they most want to hear about industry news and trends, followed by professional meetings. Email messages were the most popular, followed by e-newsletters.