10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. A recent MemberWise survey states that the most cited open rate is between 21%-30% and the average click through rate is 18%.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

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Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

What's in a Newsletter?

Cvent Association Tips

We know that most associations send out a newsletter on a periodic basis, both electronically and on paper. Don't post full articles in your newsletter - add headlines and teasers to entice people to read more on your website. • Lastly, get feedback about your newsletters.

Ask Your Members the Right Survey Questions

Association Adviser

Start by asking the right survey questions. In the past we’ve discussed the importance of surveying your members , but now let’s dive a little deeper and ask ourselves “Are we asking the right questions?” When crafting survey questions, start with the end in mind. Your specific ends may vary, but the goal of any survey is to get information to improve your understanding of an issue, and not to prove an already held belief. Photo by William Iven on Unsplash.

Survey: 9 of 10 Association Professionals Say They Aren’t Using Artificial Intelligence


During the webinar, Protech Marketing Director Liz Palm shared an example of a collaboration between ASAE and rasa.io, in which the pair came together to use AI to power ASAE’s Associations Now Daily News email newsletter for more than 50,000 people. . “So

How to Analyze Your Association’s Survey Data Without Losing Your Mind


Possibly even more popular, however, are surveys. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields. Using surveys to collect information is only one part of a larger process involved in getting actionable data, however.

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Making Innovation Happen Survey: Sharing Key Results

Principled Innovation

Making Innovation Happen Survey. This morning, I am sharing more detailed survey results in the form of the video you (should) see above. A key takeaway from the survey results is that while association CEOs are focused on driving innovation primarily as a cultural intervention, they are having less success with building innovation as a sustainable organizational capability. s new Serious Questions electronic newsletter! Making Innovation Happen Survey.

Making Innovation Happen Survey: Preliminary Results

Principled Innovation

In preparation for ASAE’s Annual Meeting next week, I wanted to share some preliminary results from the Making Innovation Happen Survey we conducted during the month of June. I will be releasing more detailed survey results next week, including the top five innovation priorities for association CEOs over the next twelve months. s new Serious Questions electronic newsletter!

5 Questions to Ask During Membership Satisfaction Surveys

Cvent Association Tips

As your chapter grows, it can be hard to maintain a personal level of interaction with each member, but one of the best ways to keep in tune is conducting membership satisfaction surveys. It's important to know what type of member is answering the survey.

Survey Looks at Top Challenges And Trends Among Meeting Planners

Associations Now

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. The post Survey Looks at Top Challenges And Trends Among Meeting Planners appeared first on Associations Now

The Eternal Quest for Membership Growth, and Other Survey Findings

Associations Now

” Forty-six percent of associations surveyed said their membership grew in the past year, down from 53 percent in the 2014 report. The post The Eternal Quest for Membership Growth, and Other Survey Findings appeared first on Associations Now

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Survey: Size Matters When Running An Association Today

Associations Now

A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices. Organizational size was also the biggest predictor of solid operating practices, according to the survey.

February Update: If you want to grow your organization, this is for you

Wild Apricot

In this month's newsletter, you'll get a sneak peek at the first results from our huge membership survey, plus an update to the PersoniFest session schedule and the ultimate list of nonprofit podcasts

New data: Volunteerism at an all-time low

Aaron Wolowiec

This figure is the lowest since the bureau started the survey in 2002. Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. You can ask people to take a poll or short survey.

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The communications struggle continues

Aaron Wolowiec

Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

The communications struggle continues

Aaron Wolowiec

Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

It looked something like this: Send out mass survey to anyone and everyone our association had a relationship with. The survey generally maxed out at five questions.

(Re)Developing Your Membership Renewal Process – Association Field Report (May 22, 2020)

Moery Company

Look at your newsletters, your educational resources and efforts, summarize your lobbying updates and other advocacy successes, or send out a member survey.

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A Guide to the Association Market in China ? GrowGlobally.org


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Conducting market research and surveys will help to properly identify target audiences. GrowGlobally.org.

Reaching Out To Global Markets Through Meetings & Events.


The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Membership Marketing Words of Wisdom

Membership Marketing

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Messages/communications have to be frequent and through a variety of channels (email, social media, newsletter). 2018 Benchmarking Survey Membership marketing strategy

[UPDATE] Amid Coronavirus, ASAE Urges White House to Support Associations


To receive the latest ASAE updates and access a daily coronavirus tracker, sign up for the Associations Now Daily newsletter. Download the 2020 Association Industry Survey Results >> Why Member Engagement No Longer Means Face-to-Face. [Reprint from ASAE].

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Balancing Traditional and Trending Member Communications

Association Adviser

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

Bon Appetit put a casual, simple request paired with a real email address into their newsletters. Send a user-feedback survey. Survey results ARE helpful in that they’re generalizable and can be applied across the board, so you improve the overall member experience.

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The Big Picture: Time Still the Top "Fear Factor" When It Comes to.

The Big Picture

In response to a WordBiz survey, 65% cite "the time it would take to write" as their most important concern about starting and maintaining a corporate blog. The survey was conducted in July and August 2005 through my newsletter, WordBiz Report. Download PDF of survey results.]. [ The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5). Membership Marketing Blog.

Cut through communication clutter

Aaron Wolowiec

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. That’s changed from 2014, in which survey participants ranked lobbying/advocacy as most important.

Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

More explicitly, 67 percent of those surveyed implied they are too busy to read association publications. Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately.

Member Engagement Just Got Temporarily Easier

Smooth The Path

Conduct a benchmarking survey to track and amplify how members are responding to the crisis. Create a temporary daily or weekly e-newsletter of industry/profession-specific articles that are COVID-19 related.

Digital Transformation Stalls Without Strong Leadership

Associations Now

A recent survey spells out challenges that leaders need to overcome to bring about change within their organizations. According to findings from a Wipro Digital survey of 400 senior-level U.S.

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

Forty-one percent of associations who responded to our Benchmarking Survey say it’s a challenge to help members find desired information quickly. 2: Not implementing survey results. Do you survey your members regularly but find its difficult implementing anything based on those results?

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

So says the email marketing firm GetResponse, which reports in its latest benchmarking survey a sharp decline in open rate and click-through rate when a marketer increases the number of emails it sends per week from one to two.

The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. However, our survey finds plenty of commonalities among our respondents.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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Mobile Messaging Wildfire

Association Management

After returning and surveying the wreckage, the neighbor called with thanks, but pointed out that Andy had missed a few beer cans.

For News, Business Leaders Still Prefer Email, Study Says

Associations Now

Email newsletters, that is. A new survey of almost 1,000 executives found that most are plucking their news out of their email inboxes every day, rather than using online news sites or apps.

Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals.