10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level.

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Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy?

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers.

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5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. It becomes a hassle to rotate for a video.

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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What Should You Make of the “Pivot to Video”?

Associations Now

The latest buzz coming from the online publishing world is that it makes more sense to invest in video at this juncture, which means that a lot of writers are getting laid off. Millennials like video enough—but they actually prefer to get their news in text form.

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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR

Association Adviser

According to our unscientific poll of Association Adviser readers, conferences and live events were the fastest growing sources of NDR for nearly one in five readers (18 percent), video live-streaming (13.4 conferences events livestream video mobile apps non-dues revenue video

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7 WAYS & 9 EXAMPLES OF ASSOCIATION VIDEOS

SCD Group

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms. I would urge you to think beyond educational sessions and conference use for video channels.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. The key, then, is to make it OUR newsletter.

What viral video can do for you

SocialFish

I wrote a little article for ASAE's Tech Council E-newsletter , Technoscope , on an IEEE video project which they created to celebrate their 125th anniversary. Here's the video.

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Cut through communication clutter

Aaron Wolowiec

Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. Stop under-utilizing video.

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Expands the video to a full-screen experience.

Playing to Your Strengths: Friday Fix

YourMembership Blog

Recently, our CEO (Bill Stover) and CTO (Hutch Craig) were featured in a video as part of the St. Never assume that just because it was in your most recent newsletter that everyone knows about it. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team.

18 tips for negotiating with speakers

Aaron Wolowiec

Following are some examples of activities an organization may request or require of its professional speakers: write a newsletter/magazine article or be interviewed; write a post for the organization’s or meeting’s blog; participate in other elements of the meeting; participate in a pre-meeting online conversation; record a promotional video; or present/facilitate a pre- or post-meeting webinar.

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Practice what we preach: Breathing life into curated content

Aaron Wolowiec

We have individuals in each room provide input and then develop a blog post or update in a newsletter of what takes place. We offer for sale audio and video of conference sessions. Podcasts, videos, meeting materials online. We’re just starting plans to video. We capture audio, video and presentations, and sell them to those who are unable to attend the conference. Pictures and videos are especially effective.

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Expands the video to a full-screen experience.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Video Bar.

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. It offers a daily or weekly newsletter as well as a database of ideas, trends, and innovations organized into more than 20 industry categories. Video Bar.

Marketing: A Gardener’s Almanac

Slice-Works

There’s your website, email newsletter, social media, maybe an app, website downloads, video. social media, white papers, video, power points? Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener.

Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

Chart represents consolidated responses from recent newsletters and AssociationAdviser.com. WorkerBee provides online video content platforms for corporate and not-for-profit organizations. Polls conferences content cost event registration video virtual attendees With travel budgets and time out of the office at a premium these days, more associations than ever are making portions of their conferences and conventions available to “virtual” attendees.

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9 Best Practices for Effective Calls to Action

Slice-Works

Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. © Wavebreak Media; used with permission. Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Global Destination Video Tour. Global Video City Tours.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Video Bar. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. He also teaches presentation design and facilitation to subject matter experts. Sunday, February 12, 2012.

Competing in the Digital Age

Moery Company

People are on their phone at all times and they can broadcast their thoughts immediately whether it’s a Tweet or a Facebook Live video. Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast.

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Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

For instance, if you are offering members educational opportunities via online courses, have instructors create a video about their course and what students can expect. Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

More people than ever watch online videos and listen to podcasts daily than ever before. Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution. Streaming video thank-you messages.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Ask a colleague or friend to help work on your images and templates, to proofread and spruce up PowerPoints and handouts, or to edit video and audio recordings. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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PODCAST | Association Hustle Podcast – Episode 214: Competing in the Digital Age

Moery Company

Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast. Yet they have no live video, they don’t have a YouTube channel, they don’t have a podcast.

Associations Live: TED, Trends and Non-Members

Associations Live

23 Senior Staff Networking Group meeting: TED.com - Ideas Worth Spreading - Share your associations videos and best practices on Ted, its great for you and your members! 11 Trends for 2011 - Video and social media are a must, if you arent doing it - someone else is. Send a blank newsletter to non-members (or past members) who should be members - will show them what theyre missing. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas!

4 Professional Services that Save Associations Time and Money

Higher Logic

Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement. Photos and Video. If you have one or more large projects, go to an agency that specializes in video content.

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Balancing Traditional and Trending Member Communications

Association Adviser

Joining the top 10 were the print newsletter and print conference guide. There are programs that can help associations manage multiple social media platforms, organize articles and stories for print and digital publications, and record and edit audio for podcasts or video.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters.

[Cool Social Tools] QiqoChat for Live Online Events

SocialFish

Here’s what QiqoChat can help your community do: Let your members “self-organize” and schedule video chats to discuss the specific topics that are on their mind. Each session can have breakout tables, each with their own audio and/or video capabilities.

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

However, with the popularity of multimedia, it may be even more effective take a video at the event or showcase images in a slideshow. Image and video content is easier for members to consume, making it more likely that association and chapter members will learn about the event.

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events.

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Lunchtime Links: How In-Person Meetings Improve Social Networking

Associations Now

Plus: Creating more engaging—and more profitable—association newsletters. A better newsletter: Despite the rise of email and mobile marketing, print newsletters remain among associations’ favorite means to share news and information with membership.