Join MoeryLAI #9 Racer at Final Event!

Moery Company

MoeryLAI is providing supporters the opportunity to win all access passes for the September 14-15 race program at Virginia's pre-eminent racing venue, Virginia International Raceway in Alton, VA. Subscribers to the new MoeryLAI Association Leadership Newsletter will be eligible for a special drawing to select two winners. Simply complete the sign up sheet below and check the box "subscribe to newsletter."

Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. in Alexandria, Virginia. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. in Alexandria, Virginia. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements. Speaking Engagements.

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Best of the Web: October 2013

Association Adviser

Hosted by the Virginia Bankers Association. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World.

“Flipping your publishing model” in action

SocialFish

And the case study we looked at through the Virginia Associations of Realtors’ example ? The blog/newsletter strategy drives most of that, as you can see from the increase in blog traffic as a percentage of total site traffic for the last few years: 2008: 17%. Remember this post about how to flip your publishing model ? I just came across this great post from NTEN about how they did just that.

Unlock Your eLearning Differentiator & Iconic Advantage

WBT Systems

You can learn more about the “iconic advantage” approach to marketing straight from the inventor of the concept, Soon Yu , at the NiUG Discovery Conference next week (October 2-4) in Arlington, Virginia. In the “Related Content” sections on your website pages, digital and print articles, and newsletter items, feature online learning programs.

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Marketing Resources for Associations and Small Businesses

Association Navigator

Hinge Marketing is a Northern Virginia-based firm specializing in marketing for professional services companies. Here are some good marketing resources for your association or professional services firm.

Association Brain Food Weekly: 10.11.19

Reid All About it

Seven ways to boost your newsletter open rate. Host: Northern Virginia Chamber.

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What Online Community Managers Want You To Know

Vanguard Tech

Perhaps do a "conversation of the month" in your e-newsletter linking back. Virginia, CFA Chicago. First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here. In preparation for the session we created a quick one-question survey and sent it out to all online community managers that we know.

This Week’s Association Membership & Marketing Jobs

SocialFish

We are seeking a talented and energetic Publications Coordinator to work in our Reston, Virginia office (no telecommuting). Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Wise Words from the Corner Office

Association Adviser

On becoming a better association leader: Brandon Robinson, CAE, Virginia Society of Association Executives. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. I published an article in VSAE’s newsletter one time.

Wise Words from the Corner Office

Association Adviser

On becoming a better association leader: Brandon Robinson, CAE, Virginia Society of Association Executives. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. I published an article in VSAE’s newsletter one time.

Association Social Media: ASCD

SocialFish

We have units in ASCD dedicated to almost every area that impacts education: conferences and institutes, book publishing, magazines and newsletters, online courses and webinars, professional development consulting, public policy, and more.

From the Corner Office: John Graham, ASAE

Association Adviser

We use a process at ASAE called Design Thinking that came out of Darden Business School at University of Virginia. print, directories, newsletters) that will continue to be part of the association communication mix?

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. in Alexandria, Virginia.

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Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. in Alexandria, Virginia. Membership Marketing Blog.

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? in Alexandria, Virginia. Membership Marketing Blog.

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. in Alexandria, Virginia. Membership Marketing Blog.

Testing a Free Trial Membership Acquisition Program

Membership Marketing

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. in Alexandria, Virginia.

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Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. in Alexandria, Virginia. Membership Marketing Blog.

Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? in Alexandria, Virginia. Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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