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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. Ask how your product and service can fill those unmet needs.

Survey 60