article thumbnail

Moneyball For Conferences: You Want Your Meeting to Mean Something

Velvet Chainsaw

We just won twenty games in a row , said the fictitious Peter Brand, advance scout for Oakland A’s. said Oakland A’s general manager Billy Beane. The Oakland A’s baseball team did not have a winning record. And what’s the point? We just got the record , said Brand. Man, I’ve been doing this for… listen, man.

Oakland 40
article thumbnail

As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth

Associations Now

And it shows at a pure revenue level: The wholesale value of tea sold in America was under $2 billion in 1990, but that figure soared to more than $10 billion last year, according to the Tea Association of the USA. “There were many factors that sort of shifted the culture to be more receptive to tea,” Rahim said to Oakland North.

Oakland 40
article thumbnail

Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

For Amerlux, a lighting manufacturer in Oakland, New Jersey, we built a media relations campaign to generate more sales leads for its interior and exterior products. Throughout the year, your organization should plan several press releases as part of its content strategy. Over time, your brand will be rewarded.