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Social Media Roundup: The NYPD’s Social Media Crossfire

Associations Now

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

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Conference Circuit: Fundraising Fundamentals

Associations Now

The AFPeeps—AFP’s savvy social media mavens—will be bringing AFPeeps U (a.k.a. These lunchtime tutorials are specially designed to help attendees jumpstart and enhance their online and social media success. Attendees can also stop by the AFPeeps Nest at any time to get their social media questions answered.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Social Media.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us. But an effective leadership strategy is also dependent on a robust digital strategy that not only uses social media effectively, but incorporate mobile and new emerging digital technologies.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

This can be through external backlinks, social media and business directory listings. For Amerlux, a lighting manufacturer in Oakland, New Jersey, we built a media relations campaign to generate more sales leads for its interior and exterior products. Off-page SEO utilizes digital tactics externally for the brand.

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Most, however, found that the most difficult part of was identifying what social media metrics to track that link to the result areas. Step 1: Define your goal(s).

Oakland 28
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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.