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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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How AAA’s New Car-Share Service Thinks Beyond Ownership

Associations Now

The service, a product of AAA’s innovation lab A3Ventures—“A3” is a great way to slacken up “AAA,” by the way—allows residents in the California cities of Oakland and Berkeley to pick up a car wherever one might be located, drop it off in a specific zone within the city, and grab a different car later on.

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The Happy Healthy Nonprofit Book Tour: You Are Invited To Join Us

Beth Kanter

Aliza Sherman and I never dreamed that our book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , would be such a needed resource in the nonprofit field when we started writing it last year. Tue Jan 31 – OAKLAND 6pm-8pm. 439 International Blvd, Suite 1 Oakland, CA 94606. Hack the Hood Book Party.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

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Where in the World are the Innovators? ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. San Francisco/Oakland, USA; Taipei, Taiwan). As MCIs Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. GrowGlobally.org. Market & Biz Plan. Membership.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us.

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

What outcomes is this strategy or tactic going to achieve? For others, this is a new way of thinking about a communications strategy which is why it took some work. It required getting to specifics and focusing what we want to accomplish and what strategy is needed. Step 1: Define your goal(s). Step 2: Define your audiences.

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