Writing a Press Release for Associations


The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). For Immediate Release” under the date. Lead paragraph: Your organization’s location (city, state) in bold type and the 5 Ws (who, what, when, why, where) of the story.

Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. For example, the wire service’s “2014 Media Survey” found a heavy reliance on press releases. When evaluating a press release, the most important information journalists look for is.


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How (and why) to Write an Association Press Release


The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). For Immediate Release” under the date. Lead paragraph: Your organization’s location (city, state) in bold type and the 5 Ws (who, what, when, why, where) of the story.

ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations


ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. WASHINGTON— ASAE applauded Congress for swiftly constructing a $2.2

ASAE Condemns Assault on Democracy at U.S. Capitol


FOR IMMEDIATE RELEASE. ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. NEWS asae press release U.S. January 7, 2021. ASAE Condemns Assault on Democracy at U.S. Capitol.

New Survey Shows Americans Want Economy-Wide, Federal Privacy Protections


Washington, DC – Internet Association (IA) today released the results of a national public opinion survey that demonstrate Americans’ strong support for economy-wide, federal privacy protections. News Press Releases federal privacy federal privacy law privacy privacy legislation Survey

Internet Association Hires New Legal & Policy Counsel


Washington, DC – Internet Association (IA) announced today that Alexandra McLeod joined the organization as Legal & Policy Counsel where she will focus on issues of data privacy and content moderation. “We

Internet Association Hires New Head Lobbyist In California


Sacramento, CA – Internet Association (IA) announced today that Dylan Hoffman joined the organization as Director of Government Affairs for the State of California, where he will serve as IA’s head lobbyist in Sacramento.

Internet Association Launches Website Highlighting the Industry’s COVID-19 Response Efforts


News Press Releases coronavirus covid-19 member efforts membership new websiteWashington, DC – Internet Association (IA) today launched a website highlighting the internet industry’s wide-ranging response to the COVID-19 pandemic and related resources.

ASAE Reveals 2020 Gold Circle Awards Winners


During the week of April 13, winning organizations and campaigns from each category will be highlighted in short videos shared on the main ASAE Center Facebook, LinkedIn and Twitter accounts. National Hospice and Palliative Care Organization; My Legacy, My Hospice: Lou’s Story.

Thanks For Playing: What I'm Reading

Thanks For Playing

Do you do press releases? Splash: Refreshment For Your Small-Staff Organization. skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? you know you do) PRSA can help you write better boilerplate (although I’d probably avoid the alliteration thing). Secret to success ? Long view, simplicity, speed. Thats it.

SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards


Victoria’s SilkStart is committed to building industry leading functionality for member-based organizations by enabling trade and not-for-profit associations to better serve their members through a truly mobile first approach to member management. press release

WBT Systems Enhances Social Learning for Professionals with New TopClass LMS Release

WBT Systems

TRAININGPRESSRELEASES.COM ) – With the latest release of the TopClass Learning Management System, WBT Systems expands the social learning capabilities of their comprehensive and flexible learning platform for associations, training organizations and extended enterprise. Organizations can now design and share badges in TopClass LMS to reward participation and learning achievements for members.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events. The post World Health Organization Publishes Coronavirus Event-Planning Guide appeared first on Associations Now

Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

A new study reveals what meeting sponsors and organizers are looking for from these partnerships. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships. Exhibitors want to know the effectiveness of their sponsorships, but organizers usually don’t offer up, or even have, this data. Exhibitors and organizers have a similar end goal in mind.

IMEX America picks Swapcard


[ Read full press release ]. Swapcard has partnered with IMEX Group, the premier global organizer for the business events community, to deliver a new portfolio of digital experiences for the global meetings and events industry.

Big Data, Acres of Diamonds and more

Wild Apricot

Here are some of the fresh links we've bookmarked on Apricot Jam this week: Big Data Without Defining Success First is a Big Mistake; Finding Your Organization's Acres of Diamonds and 8 Principles for Writing a Nonprofit Press Release. Fundraising Apricot Jam; data

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Your organization’s accomplishments shouldn’t be a secret. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications.

CommPartners Announces Acquisition By Symphony Technology Group (STG)


[ Read the complete press release ]. Symphony Technology Group Acquires CommPartners, a Leading SaaS Provider of Learning Management System Software and Virtual Events .

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AMS News: Fonteva Acquired by Togetherwork


February 10, 2021 – Fonteva announced that it has been acquired by Togetherwork , the leader in integrated software and payments for managing communities, groups and organizations. Read the full press release. Arlington, Va.,

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Read more about the acquisition in our press release. It has the capability to improve long-term document collaboration for any committee, working group, task force, or organization, and this tool is a natural fit for Higher Logic’s already strong community platform offering. 2017 is shaping up to be our best year yet!

You’ve Got to Read This: August 23, 2011

Reid All About it

If you have trouble coming up with good content for your organization’s blog, you’ll like these 5 Sources for Great Blog Post Ideas by Joseph Wesley Putnam at Blogtweaks. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization. We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Read more about the acquisition in our press release. Our combined organizations contribute to the evolution in member engagement software and will lead the industry moving forward. We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity.

Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. However, too many releases deserve the dustbin — poorly crafted, irrelevant and self-serving announcements disguised as press releases. I’ve been a busy blogging bee lately. Here are a few of my posts on other blogs.

How to Write a Proclamation for Industry Support


Promote Post the photo on your website and social media as well as distribute a press release. Start the sentence with “Now, therefore” and be sure to include the author’s name, position, organization, location, and date.

5 Ways to Find Low-Cost Association Conference Speakers


Also include local leaders, donors, and people who have benefitted from your organization. Contact public speaking organizations. press releases, logos on your site, social media promotion, email marketing, etc.). When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members.

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record


ASAE released its press release this morning sharing that it had the highest registration number in the 100-year history of the event. Statistics from ASAE’s August 12th press release, 2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record.). “I

International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”). After completing the course, the students will be doing an internship as part of their field work, being placed in international organizations in the US and other places in the world.

Making a Day of It

Association Management

First, creating a “focusing event” is a great strategy for an organization. That created a global focus for the organization’s members and staff—and that focus has yielded great attention. Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts.

Working with the Media

Associations Live

Participants discussed how to tell your story to the news media, leveraging media resources to "get the word out" about all the great work your organization is doing and the importance of PR in your organization. Press releases can improve the visibility of your organization and recognize key people and events. Include live links in your press releases. Include the press release in the body of an email as well as attach the document.

3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. .

How content builds brand habits

Association Success

Organizations that successfully foster brand habits are capable of attracting and retaining a loyal following. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. .

New Report Examines How Millennials View Leadership

Associations Now

But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this. With each passing day, millennial leaders assume an increasing role in steering both the nation’s economy and the organizations that comprise it,” according to a press release from The Conference Board.

Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

With more than 2,500 subscription box companies launched in the past three years alone, a new organization, the Subscription Trade Association (SUBTA), has emerged with the aim to provide the industry with knowledge, leadership, and resources. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues,” said Paul Chambers, one of the cofounders of SUBTA, in a press release. “We

Super Lessons

Association Management

For example, I’ve often seen organizations launch programs then move on. Surely everyone’s read our press release.” What kind of play clock would your organization need to take advantage of an opportunity or react to a challenge? I know the rest of the country doesn’t want to hear it, but all I’ve watched on TV this week is Super Bowl highlights. I’ve watched the replay of the game. I’ve watched the NFL films featuring the mic’d up players.

Building Personas: Defining Your Audience

Higher Logic

Creating personas is a valuable practice for many departments across organizations. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What roles do they perform within their organizations? Keeping tabs on your competitors is a great habit for all departments within your organization. Involve Your Organization.

Lunchtime Links: There’s Still a Way Without a Will

Associations Now

“Some organizations don’t do any marketing,” he writes. But if you don’t tell anybody about your organization, nobody will know anything about it. Press release pride: If you’re trying to get some fresh attention for your association, more new-school efforts like social media and email marketing might seem worthwhile. But don’t count out the press release, writes public relations pro Alexi Turbow on the Small Staff, Big Impact blog.

What’s on the Horizon for Meetings in 2020?

Associations Now

In 2020, I think there will be a renewed focus on utilizing solutions that will help increase attendee engagement, streamline post-event follow-up, and help organizations fuel their sales pipeline through live events,” said Cvent CEO and Founder Reggie Aggarwal. A new year often brings change.

Tech Giants Collaborate on New Smart Home Standards

Associations Now

The goal of the Connected Home over IP project is to simplify development for manufacturers and increase compatibility for consumers,” a press release on the Apple website states.