Writing a Press Release for Associations
FEBRUARY 7, 2018
The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). For Immediate Release” under the date. Lead paragraph: Your organization’s location (city, state) in bold type and the 5 Ws (who, what, when, why, where) of the story.