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Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. breaking news (77 percent). supporting facts (70 percent).

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

With more than 2,500 subscription box companies launched in the past three years alone, a new organization, the Subscription Trade Association (SUBTA), has emerged with the aim to provide the industry with knowledge, leadership, and resources.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

Get more tips to engage members with our on-demand webinar: Engaging the Disengaged Member with Shari Pash. Someone who can give tips on social media or a new operating system? Also include local leaders, donors, and people who have benefitted from your organization. Contact public speaking organizations. Search online.

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Super Lessons

Virtual

For example, I’ve often seen organizations launch programs then move on. Surely everyone’s read our press release.” These are both often cited—and often forgotten—tips in making a presentation. What kind of play clock would your organization need to take advantage of an opportunity or react to a challenge?

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. The tactics vary.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. . Context about your organization.

Content 78