Membership Hack: Instagram Recruitment

Associations Now

It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

3 Surprising Truths about Recruiting


On Association Success this past month, Jamie’s been writing all about recruiting. What We Can’t Admit About Recruiting. I don’t mean recruiters and candidates are lying outright (though obviously that does happen).

Membership Essentials: Recruitment and Renewal Strategies Webinar

Membership Marketing

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. Membership Acquisition Membership Recruitment Membership Retention Renewal Webinar

Three Membership Recruitment Tips

JP Moery

If you did join an organization what would it do for you?" Ditch the "Ten Reasons to Join Association" brochure. We''ve contacted tens of thousands of prospects this year. And, most companies join an association for one reason and one only. Have a thoughtful dialogue to ID that reason, and stay focused on delivering the value around the key consideration.2. It''s not in the budget. I''ve found this is actually an increasingly legitimate objection. Discretionary dollars are just scarce.

Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too.

4 Quick Tips for Online Membership Recruitment


We’ve seen posts and videos go viral, and people and organizations directly impacted (if not majorly changed) by that. Well for starters, membership recruitment. By now, we all know how powerful the Internet can be.

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. So, do these LinkedIn methods work for more established organizations?

Seven Levers to Increase Membership Recruitment

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Three WOM Member Recruitment Strategies

The Moery Company

The report reveals the most effective recruitment methods as surveyed by associations. We helped an association in which a small business member wrote a very quick, but thoughtful message about his affiliation with the organization. Now, go recruit some new members.

Monday Buzz: How to Recruit Small Businesses

Associations Now

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges.

Thursday Buzz: Recruit the Right Microinfluencer

Associations Now

Is your digital strategy working for your organization? The post Thursday Buzz: Recruit the Right Microinfluencer appeared first on Associations Now Influencer campaigns aren’t just for major brands. Even small associations can get big results by leveraging microinfluencers.

Your Growing Organization Needs an Online Community

Higher Logic

Online communities aren’t just for enormous, multinational companies -- small organizations need them, too, just as much as the behemoths do. How do communities make sense for small organizations, where every decision -- big or small -- can make a huge difference in your bottom line?

What a Recruiter Looks for in CEO Candidates

Associations Now

But that’s not the only thing a recruiter and hiring committee are looking for. So what are recruiters and hiring committees looking for? The post What a Recruiter Looks for in CEO Candidates appeared first on Associations Now

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.

3 Ways to Optimize New Member Recruitment Efforts


A prospective member’s journey usually begins at the introductory stage, when they become aware of your organization. An effective recruitment strategy may help you move through the steps quickly, but you can’t skip over them.

Volunteer Recruitment Checklist and Guide

Wild Apricot Blog

Here are two new resources from Wild Apricot - Getting Started with Volunteer Recruitment and Volunteer Recruitment Checklist - designed for the staff or volunteers of small non-profits and membership organizations who are new to volunteer recruitment.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Tags: associations , bar association , member community , member organizations , Moose , recruiting members. Membership Software Association Management Software. Solutions.

Leveraging Non-Member Email Addresses for Membership Recruitment

Membership Marketing

Many membership organizations have accumulated email addresses in their database of prospective members through site registrations, event attendance, or product purchases. Gain Contact Information – Some organizations have only a name and email address in their database.

Recruit People Who Naturally Are Inclined to Live Your Values

Eric Lanke

image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For my comments on the third rule, go here. + + + Here''s Nader''s fourth rule, along with what he says about it in his HBR blog post : Recruit people who naturally are inclined to live your values. This does not mean recruiting clones!

Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. How active is your organization in trading content for contact?

Executive Recruitment: Lessons From Megyn Kelly’s Move to NBC

Associations Now

News outlets aren’t the only organizations that need to pull out the stops to draw top talent like Megyn Kelly. But recruiting top talent isn’t just a challenge in the media or entertainment businesses. Lastly, make the recruitment process quick, Ruble said.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Share the Wealth through Membership Recruitment? Labels: Member Benefits , Membership Recruitment.

In Recruitment, a Little Recognition Goes a Long Way

Associations Now

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time.

Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Everyone Is Responsible for Member Recruitment. But more importantly, he talked about the staff behaviors he wanted to keep within the organization and the incentives he put in place in order to encourage and develop them. Everyone," he said, "is responsible for member recruitment.".

How to Budget for Membership Recruitment and Renewals

Membership Marketing

An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization.

A Major Membership Recruitment Opportunity – the Medium-Sized Business - Moery Company

The Moery Company

Many associations are gravitating to the recruitment of small or large businesses. The biggest opportunity, but fraught with challenges, is the recruitment of the medium-sized business in your industry. IStock_Credit:patpitchaya.

How to Make Culture, Not Perks, Work For Your Organization

Higher Logic

These types of workplace perks are everywhere these days, but they may actually be harming your organization. These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. How to define your organization's culture.

Association Labs – Episode 42: Why Membership Retention Tops Membership Recruitment

The Moery Company

Here’s a NEWSFLASH – 70% of associations have indicated it’s more expensive to recruit new members than to retain their current ones. Furthermore, with nearly 50% of organizations achieving more ROI through long-term relationships, retaining members is essential for success.

Now Hiring: Social Recruitment on the Rise, Study Says

Associations Now

Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. And social recruiting offers more than just cost savings for employers.

Can Community Double As Intranet for Your Organization

Higher Logic

They can even post opportunities and recruit colleagues to go with them. You figured out the recipe for member engagement. Can you work the same magic on your employees? Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case.

New Group Gives Recruiters a Leg Up in Their Own Profession

Associations Now

Few people understand the importance of networking better than recruiters. Behind every great leader is a recruiter who is hiring great talent, yet our profession is misunderstood and undervalued on so many levels,” Gotkin said in a statement on the organization’s website.

Add #TestimonialTuesday to Your Association’s Member Recruitment Plan

SCD Group

While #ThrowbackThursday (also known as #TBT) represents a great tool for retaining members (by reminding them of great things your organization has done in the past), #TestimonialTuesday represents an online member recruitment tool.

Under Investing in Membership Recruitment: The Biggest Mistake made by many Membership Organizations

Membership Marketing

The writer asked me, “What do you think is biggest mistake that organizations make in the membership marketing?”. Most membership organizations under invest in getting new members. Frequently, I speak with organizations that have very lofty plans on how many new members they want to add. At the same time, members in this organization typically stay for four years. This afternoon, I was interviewed for an upcoming article on association membership.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. Pages. About.

Girl Scouts Changes Approach to Member and Adult Volunteer Recruitment

Associations Now

Anna Maria Chávez, GSUSA’s CEO, told the AP that changing demographics among America’s parents—fewer stay-at-home moms and more single parents—is playing a role in the declining numbers, but said the organization must figure out a way to work around that.

How Will Association Boards Recruit New Leaders?

SCD Group

He was asking me for advice because he was now president of an organization with a consolidating industry, declining membership and a changing mission.

Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. The challenges associated with attrition are worse for smaller organizations.

Creating a Strong Culture at Your Organization: 4 Steps


It’s something that ALL organizations have, but something that only a percentage of organizations put thought into. Office culture is an interesting concept. The thing about office culture, though, is this: If it’s not by design, it’s by default.

Glassdoor Widens the Business of Social Recruiting

Associations Now

The online job site announced a new tool that allows employers to track how employees rate their organization, what jobs attract the most candidates, and how their brand compares to other organizations.