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Younger Millennials Strike Back with “OK Boomer”

Jamie Notter

The keynote I did in San Diego last week covered both Millennials and workplace culture, and as I was preparing for it, I realized that Millennials have now been in the workforce for more than 15 years. And this isn’t just about comments on social media posts.

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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community.

San Diego 150
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Time for a Conference Chatbot?

Associations Now

This solution would help free up staff time, enhance member satisfaction, and allow the social media staff to easily forward questions to our member service department when necessary.”. But chatbot technology doesn’t need to be limited to the member services department.

San Diego 105
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BIO International Convention 2020: Taking an International 17,000 Attendee Conference Virtual in Under 8 Weeks

Achurch

On April 2, 2020, BIO, the world’s largest biotechnology organization, decided they had to take their International Convention virtual, and on June 8, 2020 they pulled it off. This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. They also cross promoted their suggestions via social media.

San Diego 108
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10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

Social media participation is not required, but it helps students feel like they’re learning together as part of a poetry community, not just an online course. They actively contribute and learn together in the online community , Facebook group, and in student-organized local Meetup groups.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program. Well, how about this: The San Diego Zoo is literally the No. Carole Baskin was an early adopter of social media.

Strategy 100
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Attendees anticipate having meaningful and memorable experiences at your event and organizers are finding new ways to keep up with these expectations. Event organizers can benefit from using experiential marketing to help them stand out to their attendees and meet the heightened expectations for their overall experience.