Spark Consulting

MAY 20, 2021

One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them?

Connecticut 195

Connecticut Project Member Engagement Tools 195

Jamie Notter

DECEMBER 17, 2019

In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here.

Class 91

Class Leadership System Process 91

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

Elevating Engagement

FEBRUARY 26, 2024

So, how do we convince potential and new members that the organization is here to support them, not the other way around? To answer this problem, some organizations hold back all marketing messages for new members for some time, prioritizing value-packed messages. To these observers, the value may not be so apparent.

Content 77

Content Video Course Member Engagement 77

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Staggering Velocity.

Innovation 102

Innovation Tools Report Survey 102

Eric Lanke

OCTOBER 3, 2016

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The white paper is a good read, with real practical advice.

Education 124

Education Certificate Analysis System 124

Eric Lanke

JANUARY 22, 2018

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. When you read the full description, you'll know exactly who the white paper is talking about.

millennials 100

millennials Communications Innovation Social Media 100

MemberClicks

AUGUST 18, 2022

Modern learning software can be used for videos, white papers, individual courses, webinars and more. You can also get crafty in how you can use an LMS in your organization. And be honest with yourself about what platform will work best for your organization. We have 5 steps to help you in this process below!).

LMS 52

LMS Organization Software Course 52

Jamie Notter

JULY 29, 2013

My second White Paper in the “Making it Work” series is out! I started my career twenty years ago in the conflict resolution field, and to this day it surprises me how bad our organizations are at dealing with conflict. Click here to go to the download form and get it for free.

Organization 70

Organization Course Resources Tips 70

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. Luckily, you’re not the first person to try to navigate the ever-growing list of content formats and how to organize your work around them. The best part? Social media.

Tools 83

Tools Content Strategy Organization 83

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Strategy 169

Strategy Social Media Discount Newsletter 169

Spark Consulting

JULY 25, 2016

In this unsession, we’ll share a preview of our soon-to-be released whitepaper, The Association Role in the New Education Paradigm (yep, the next Spark white paper is about to drop, y’all!). The deep dive session will be in Salt Palace room 255E from 9 – 10:30 am on Tuesday.

Innovation 150

Innovation Education Resources Products 150

Elevating Engagement

FEBRUARY 26, 2024

So, how do we convince potential and new members that the organization is here to support them, not the other way around? To answer this problem, some organizations hold back all marketing messages for new members for some time, prioritizing value-packed messages. To these observers, the value may not be so apparent.

Content 52

Content Video Course Member Engagement 52

Spark Consulting

APRIL 2, 2019

I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association. They need you to organize efforts to advocate on behalf of their profession or industry in their state houses and on Capitol Hill.

Industry 244

Industry Project Conference Education 244

Jamie Notter

JUNE 4, 2020

I can also run them as a private course for a single team or organization, which includes the option of a hybrid live/online class, where I can add a number of live webinars in between the training units for debriefing the lessons and answering questions live with your participants. Individuals can sign up for either course for only $97.

Education 140

Education Sample Course Class 140

Spark Consulting

JULY 30, 2017

One of the most personally and professionally fulfilling things I’ve been able to do since launching Spark is the Spark collaborative white paper series. I’ve always loved research and writing, particularly long-form essays.

Case Study 150

Case Study Project Team Resources 150

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting Fri 4/19 at 4 p.m. Consultant/founder wisdom.

Newsletter 210

Newsletter Content Social Media Education 210

Thanks For Playing

JANUARY 14, 2013

So if you've read my recent FREE white paper on content curation , hopefully you're all jazzed to start doing it for your members. One way is to use Curata , a tool that helps you easily find, organize, and share content on topics of your choice. Shout out to Ray VanHilst for the link.).

Content 150

Content Tools Organization Technology 150

YourMembership

OCTOBER 19, 2015

Associations, and almost any membership organization, continue to be challenged by change management. She shared tips on how you can build comfort and space for change to embrace the new opportunities and challenges it presents to your organization’s future. interview link below).

Innovation 150

Innovation Leadership Tips Technology 150

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. “Although show organizers are very adept at handling rapid changes, having a fairly good idea of what to expect is an invaluable aid, which is exactly what this publication provides.”

Organization 40

Organization Analysis Education Industry 40

AvidXchange: Association Management

SEPTEMBER 14, 2022

The survey revealed that just 29% of respondents report that at least half of their organization is working in a remote environment due to the pandemic, which is significantly down from 42% in 2021. In fact, the survey indicated employee retention continues to be a top priority for organizations in 2022.

Survey 130

Survey eBook Technology Industry 130

Elevating Engagement

SEPTEMBER 22, 2023

Most exhibiting organizations spent a lot of money on booth space, amazing exhibits, signage, samples, discounts, and collateral materials. A white paper about the best practices of the most successful exhibitors at this show. Few exhibitors are in the happy middle—attentive, kind, personable, and ready to help.

Discount 59

Discount Sample Products Conference 59

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Content marketing can be a way to provide numerous opportunities for your organization and be a key part of building relationships with members. Let’s start with the basics.

Content 52

Content Marketing Strategy Guidelines 52

Associations Now

NOVEMBER 16, 2015

In a white paper titled “ Innovate the Lean Way ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and National Council of Architectural Registration Boards information systems director Guillermo Ortiz de Zarate point out that boards will pay lip service to high-risk initiatives without actually making them happen.

Case Study 200

Case Study Innovation Products Leadership 200

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Find out what your organization can do to keep your team on point and working like a well-oiled machine. .

Education 256

Education New Hampshire Tips Technology 256

Associations Now

FEBRUARY 22, 2019

And when repeated needs surface, a chatbot can prove a useful layer for any organization—even one with an existing support staff. The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed.

Tools 108

Tools Content Resources Report 108

Wild Apricot

MAY 2, 2011

Here is a brief review of five recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations.( read more ).

Report 150

Report Resources Review Organization 150

Jamie Notter

JUNE 4, 2020

I can also run them as a private course for a single team or organization, which includes the option of a hybrid live/online class, where I can add a number of live webinars in between the training units for debriefing the lessons and answering questions live with your participants. Individuals can sign up for either course for only $97.

Education 91

Education Sample Course Class 91

Spark Consulting

AUGUST 12, 2013

I’m excited to announce the third Spark white paper – The Mission Driven Volunteer – co-authored with Peggy Hoffman , CAE, President of Mariner Management. This week, I’ll be blogging about the contents of the whitepaper. The basic premise is: Associations’ current model of volunteering is broken.

Committee 150

Committee Content Resources Organization 150

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

AvidXchange: Association Management

NOVEMBER 9, 2022

How are organizations coping with the shortage amidst the economic uncertainty created by a potentially looming recession? For more information about how automation can fortify your HOA organization, download our white paper, “How Middle Market Finance Teams are Preparing for a Recession.”

Survey 130

Survey Cost Technology Process 130

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

Higher Logic

APRIL 20, 2016

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. What you share should be inherently useful to members or their organizations. Featured resources.

Directory 120

Directory Library Case Study Resources 120

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. This is leading many organizations to try to think about diversity more broadly than protected class. One final word.

Class 100

Class Wisconsin millennials Leadership 100

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

Certificate 195

Certificate Education Revenue Marketing 195

Thanks For Playing

JANUARY 25, 2013

My Top 5 Favorite Uses of Unexpected Space: Get organized! I've organized my paper and electronic files and updated my professional development tracking information (gotta keep track of those credits for CAE renewals). Sorting through stuff to dump what you don't need and organize what you do creates space for the new.

eBook 150

eBook Review Project Tips 150

Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady. Let’s use email as an example. Easy Access to All Data.

Marketing 169

Marketing Tools Examples Content 169