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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. More important than technology is psychology, understanding why people talk and share whether on technology or in person.

Marketing 184
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Association Brain Food Weekly: 4.12.19

Reid All About it

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Presenters: Dave Coriale, President, DelCor Technology Solutions.

LMS 276
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10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives. Social media participation is not required, but it helps students feel like they’re learning together as part of a poetry community, not just an online course.

Mooc 155
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Association Brain Food: 9.15.23

Reid All About it

Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion. More info/register.

LMS 256
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26 ways association professionals find problem-solving inspiration

Association Success

You have to keep your eyes open across all industries, not just your own, and continue professional development to stay aware of new technologies.”. You’d think they’d have figured it out by now, but … and technology makes things change quickly.”. Staying agile is incredibly important, according to the professionals we spoke with.

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Wednesday Buzz: Making the Most of Mobile

Associations Now

Also: tips for teaching your board the tricks of the social media trade. In an article for Cvent , Michelle Bruno, president of Bruno Group Signature Events, says event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. Hint: “Keep it simple, sweetheart.”.

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Friday Buzz: When Emotions Get the Best of Us

Associations Now

In comments during a Philadelphia Parking Authority board meeting earlier this week, Pennsylvania Taxi Association General Manager Alex Friedman made that comparison—and drew negative attention from media outlets, including Vox , Business Insider , and VentureBeat. “It is exactly the same menace.”