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From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

AssociationChat

Associations can similarly use AI and marketing technologies to analyze their current strategies, understand member needs, and predict future trends. Not a bad lesson for a snowy day outside Philadelphia. Teams use data and technology to understand their weaknesses and strategize for future games. This is where opportunity awaits us.

Tampa 59
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How to Reset Your Board Diversity Efforts

Associations Now

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. Recent reports suggest that efforts to diversify boards are wobbling. Addressing the issue requires intentionality—and a conversation about what intentionality means.

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The 1 thing you can learn from Gritty

Association Success

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. That being creative with your marketing strategy is a great way to gain followers, increase engagement and really show your organization’s personality. What can associations learn from Gritty?

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Conference Circuit: Studying Society

Associations Now

The American Sociological Association ’s 113th Annual Meeting begins this weekend in Philadelphia. More than 5,000 researchers, educators, practitioners, decision-makers, and students involved in the scientific study of society will make their way to Philadelphia this week to share knowledge and new directions in research and practice.

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Daily Buzz: America’s First Coin Returns Home

Associations Now

The American Numismatic Association’s “Numismatist of the Year” identified the United States’ first coin—and now it’s returning to Philadelphia thanks to an association meeting. Event Manager Blog breaks down email invitation strategies to improve RSVP rates. Also: How to extend the life of event content.

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Bus Tour Aims to Raise Awareness of Effects of Childhood Trauma

Associations Now

The Campaign to Heal Childhood Trauma tour, which will begin at ATTACh’s headquarters in Minneapolis on November 10 and end in Washington, DC, on November 15, will also make stops in Chicago, Boston, and Philadelphia on the way.

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Five Millennial-Friendly Benefits to Offer Your Team

Associations Now

A piece in the Philadelphia Inquirer noted how this workplace trend was growing , with many organizations putting in a rule where people could dress however they liked, as long as they weren’t taking part in a client meeting. Should your staffers have the freedom to wear a pair of jeans in the office just because the day ends in “y”?