article thumbnail

Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

article thumbnail

Country Music Association Brings Tunes to the Greeting Card Aisle

Associations Now

Come November, these Hallmark cards—priced at $4.99—will They’ll release a couple of weeks earlier in Walmart Stores. “This year marks the 50th anniversary of the CMA Awards, and we are excited this partnership with Hallmark gives our fans another way to celebrate,” Evans said in a press release.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Early Meeting Predictions for 2016

Associations Now

“While the news of overall growth is positive, the report also sounds a note of caution,” CWT said in a press release. “As Globally, hotel prices are predicted to increase by 2.5 Globally, hotel prices are predicted to increase by 2.5 percent next year. percent next year. Buyers’ market in Europe. percent in 2016.

article thumbnail

Air Force Association’s New Member Tier: Digital Mag Only, Please

Associations Now

Despite the price difference—eMembers will pay $30 per year for membership versus the regular $45—the association emphasizes that all other aspects of membership will remain the same. The American Medical Association’s American Medical News was shuttered last year because of additional online competition and a decline in ad revenue.

article thumbnail

Red-Letter Day: Postal Service Seeks ‘Exigent’ Rate Increase

Associations Now

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Pain for Mass MAilers. Barnett, the chairman of the USPS Board of Governors, in a statement.

article thumbnail

Trends Report: What Could 2015 Look Like for Association Meetings?

Associations Now

“The newest installment of the quarterly special report shows [that] increasing costs for services across the meeting and event spectrum in concert with only slight budgetary growth is setting up a more challenging year ahead,” said MPI in a press release [PDF]. percent increase in revenue per available room this year and a 7.4

Report 40
article thumbnail

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Here is the press release on the award. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). price testing. (5). For over 22 years, I have had the privilege to work with my colleague Rick Whelan. Congratulations Rick! Network with Me. Popular Posts.