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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.”

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Less Gates, More Golden Tickets

YourMembership

News + Press. You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Your secrets, strategies, and covert news will get out.

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Air Force Association’s New Member Tier: Digital Mag Only, Please

Associations Now

“When considering your publishing strategy, associations should first understand how members and other readers derive value from your content,” he writes. In a blog post for Association Media & Publishing , ChangeLab23′s Daniel de la Cruz offers a list of pros and cons for both digital and print publications.

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Red-Letter Day: Postal Service Seeks ‘Exigent’ Rate Increase

Associations Now

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Pain for Mass MAilers. Barnett, the chairman of the USPS Board of Governors, in a statement.

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Why That Mission Statement Matters

Associations Now

To make this a little less dramatic but bring it closer to home: A flawed new-member strategy isn’t so bad, a handful of disengaged board members isn’t so bad, a missed meeting attendance target isn’t so bad, a site-selection process that’s based mainly on who offered the swankest fam trip isn’t so bad, a chat about price-fixing isn’t so bad….

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Ready To Wear: Fair Trade Group Moves From Coffee to Clothing

Associations Now

At the end of the line, a premium of up to 10 percent is placed on the price of the product, with the money going into a worker-controlled fund to help the community as a whole through scholarship programs, disaster relief, and infrastructure improvements.

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Is New Technology Worth The Investment?

Association Adviser

Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free. With the price of technology coming down every day, failure to stay current will ultimately result in your members getting their information elsewhere.