Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective
Associations Now
NOVEMBER 20, 2019
Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.”
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