Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships


Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. The post Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships appeared first on Protech Associates.

Protech Announces SSO Integration with Web Scribble


Through an integration with Protech AMS , association leaders can access actionable insights from members that help create a personalized user experience and increase non-dues revenue. . About Protech Association Answers AMS Integration integrations Job Board Press Release Web Scribble


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ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations


NEWS 501(c)(3) 501(c)(6) advocacy and Economic Security (CARES) Act asae ASAE Research Foundation Capitol Hill Coronavirus Aid covid-19 Economic Injury Disaster Loan (EIDL) pandemic press release Relief Susan RobertsonWASHINGTON— ASAE applauded Congress for swiftly constructing a $2.2

ASAE Reveals 2020 Gold Circle Awards Winners


The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On NEWS asae gold circle awards press release

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. One-way (marketing emails, NPS surveys, press release/corp comms); communication from customer-to-brand or brand-to-customer, but not both.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. This has caused non-dues revenue to become uncertain and reduced for associations. That gross revenue is clearly reduced because we’re currently using virtual formats.

Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues,” said Paul Chambers, one of the cofounders of SUBTA, in a press release. “We We want to foster a socially conscious sustainable box industry, where profitable growth and impact thrive together,” said cofounder Michelle Lange in the press release.

IAB: Mobile Platforms Driving Digital Ad Growth, Despite Desktop Slowdown

Associations Now

$ 82M The size of the digital advertising industry during the first half of 1996, the first year IAB conducted its Internet Advertising Revenue Report. In the 20 years since that initial study, revenues have grown approximately 400 times over in the digital ad sector. billion in revenue, with 47 percent of the pie driven by formats such as mobile search ads and mobile banner ads. percent increase in revenues year over year.

Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

Why This Newspaper Association Stopped Releasing Quarterly Stats

Associations Now

For years, the Newspaper Association of America released quarterly statistics showing declines in advertising revenue—leading to wave after wave of doom-and-gloom predictions for the industry. The Newspaper Association of America found itself faced with that question—and after much internal debate, it decided to stop releasing quarterly statistics about the industry’s ad sales rates. And I’m like, ‘We’re press releasing this?’”

2015 Association Management Trends and Important News from YM

YourMembership Blog

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”. Now there is, as we have just released our newest publication, The Essential Guide to 2015 Association Management Trends. Welcome to 2015!

Nonprofits That Stray Off Course

Reid All About it

A press release from the American Beverage Institute (ABI) , admittedly a biased onlooker, provides some ugly numbers – a decline in revenue and spending on community programs, while salaries increased. This week I read about a nonprofit accused of losing sight of its mission and those it serves. The story reminded me of another nonprofit I read about months ago in similar straits. These stories provide lessons to those of us who work in or with nonprofits.

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The Guardian Expands U.S. Reporting With New Nonprofit Arm

Associations Now

In the past, according to a press release , the newspaper has funded journalism through the Bill & Melinda Gates Foundation, the Ford Foundation, and the Rockefeller Foundation, among others. Earlier this year, Voice of San Diego spun off its News Revenue Hub , a program designed to help news outlets build membership-driven revenue programs, as a separate nonprofit.

Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

This puts a huge dent in revenue ; not to mention, these cancel l ations are a logistical nightmare. We issued an official press release today sharing our solution (available in full here ).

Sustainable Finance Group Looks for Results With Blockchain Tool

Associations Now

“Financial institutions who have recently embraced responsible finance face large informational barriers in translating general responsible finance principles into concrete actions that have been shown to be successful,” the RFI Foundation said in a press release. The platform is designed to be revenue-generating as a social enterprise, funded by users in a way that will keep the data open and accessible as a public good,” Gould said.

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Higher Ed Consultants Group Launches Knowledge-Sharing Network

Associations Now

HECA hopes the network will also bring in extra revenue for itself and its members. Applying to college doesn’t need to be a confusing or anxiety-ridden process,” said Ping Wei, CAE, executive director of HECA, in a press release. “… The College Admissions ECN will help make it easier to find and access professional and ethical independent education consultants while at the same time creating a growing knowledge-base driven by the HECA community.”.

Newspaper Association Tries New Reporting Approach

Associations Now

The group’s new annual report, the first since dropping its quarterly releases, came out recently. Here’s how it’s going so far: A new strategy: Last year, NAA revealed that it had changed its strategy for data releases. Its quarterly releases were leading to an avalanche of bad press for the industry. percent drop in total revenue, albeit with some solid gains outside of advertising.

Early Meeting Predictions for 2016

Associations Now

As this post publishes, we are 90 days away from 2016, which means it’s just about time for every industry to begin releasing predictions for the upcoming year. One of the first to weigh in on the outlook for meetings and events was Carson Wagonlit Travel (CWT), which recently released its “ 2016 Meetings and Events Forecast ” [PDF]. While the news of overall growth is positive, the report also sounds a note of caution,” CWT said in a press release. “As

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MemCom Awards – could you be a winner?

Optimist Consulting

In our experience from helping companies, the tendency is for people to shoe horn text in from press releases or marketing materials – try to tailor your information and really answer the question in the best way you can. Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue.

Country Music Association Brings Tunes to the Greeting Card Aisle

Associations Now

They’ll release a couple of weeks earlier in Walmart Stores. Emily Evans, CMA’s director of strategic partnerships, said that the agreement with Hallmark was good opportunity for the group because not only will it draw more attention to singers and songwriters but it’s also going to be a revenue driver. Last week, the Country Music Association and Hallmark Cards, Inc., announced a new licensing agreement, which would pair greeting cards with snippets of popular country music songs.

Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships. Many association meetings wouldn’t be successful without sponsors.

Restaurant Association Acquires Hospitality Credentialing Body

Associations Now

It’s a natural and logical evolution that combines two outstanding teams committed to excellence in the restaurant, foodservice, and hospitality industries,” NRA President and CEO Dawn Sweeney said in a press release. “By The National Restaurant Association and the American Hotel & Lodging Association will more closely align their industries as they begin to share management of AHLA’s credentialing body.

ASAE Joins Business, Hospitality Groups to Oppose Texas ‘Bathroom Bill’

Associations Now

Graham IV, FASAE, CAE, said in a statement [DOC] released Wednesday by the “ Texas Welcomes All ” campaign. The so-called Texas Privacy Act won’t make restrooms any safer for men, women, and children, and it will do far more harm to them than good,” TAB President Chris Wallace said in a press release.

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Corporate Sponsorship: Growth Streak Continues for Associations

Associations Now

Associations and professional membership organizations are boosting nondues revenue by overhauling their go-to-market strategies from top to bottom,” Chipps said in a press release. Insurance companies, banks, and pharmaceutical firms are the largest sponsors of the association industry at large, according to the “IEG Sponsorship Report”—and spending is expected to top $572 million this year.

Groups Denounce Texas Bill as Discriminatory Ahead of Special Session

Associations Now

As Texas legislators convene for a special session to discuss a 19-item agenda, including the state’s proposed “bathroom bill,” the Texas Welcomes All and Keep Texas Open for Business coalitions—along with state CVBs, business leaders, lawmakers, and other groups, including ASAE—denounced the bill as discriminatory in a Monday press conference at the State Capitol. “We Graham IV, FASAE, CAE, said at the press conference.

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Associations Make Back to School Healthy, Safe, and Easy

Associations Now

By connecting schools with the NutriStudents K-12 management system, the partnership encourages schools to keep internal control over their food programs as well as helps them comply with federal nutrition guidelines, reduce costs and increase revenue for the school, and use staff time more efficiently. Domenech said in a press release. As part of their mission, associations often find ways to give back to their communities.

2015 a Smashing Year for Tradeshows, CEIR Report Finds

Associations Now

“We anticipated 2015 would deliver positive results and yet we were pleasantly surprised that the industry outperformed our original projections,” Brian Casey, CEIR president and CEO, said in a press release. Though the number of exhibitors rose less than 1 percent, revenues (+6.5 The CEIR annual report finds tradeshows finished strong last year. There’s nothing as sweet as seeing continued growth.

Association Brain Food Weekly: 6.20.16

Reid All About it

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. Learn what your association can do to meet these demands while still generating revenue. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m.

Air Force Association’s New Member Tier: Digital Mag Only, Please

Associations Now

“They will receive all other current member benefits and are eligible to hold office, vote, and in every way enjoy the benefits of an AFA membership,” the association says in a press release [PDF]. The American Medical Association’s American Medical News was shuttered last year because of additional online competition and a decline in ad revenue. For those teetering … Thinking of making some sort of change to your magazine’s current structure?

Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. That’s exactly what was examined as part of a recently released cross-industry research report called the Digital Playbook , which surveyed 480 exhibition and sponsorship decision-makers. Revenue generation is a priority. Organizers also say it’s their number-one tool for revenue generation.

Meetings Group Connects Associations and Hotels

Associations Now

King, president of founding member Pet Industry Distributors Association, in a press release: “And at a time when attrition penalties can erase the revenue from association events, AMBC’s attrition protection is an invaluable member benefit.”. The Association Meeting Buyers Collective will take the hassle out of meeting planning by increasing association buying power and lowering costs for hotels.

N.Y. Governor Rocks Tradeshow Boat

Associations Now

As you are aware, it is long-standing policy that exhibition dates at the Javits Center are carefully chosen based on tax revenue generation for the city and state of New York, as well as economic opportunity for the New York hotel, restaurant, and transportation sectors,” the letter states. Event organizers in New York City are objecting to Gov.

The Fantasy Sports Industry Is Still Growing—Despite the Extra Regulations

Associations Now

According to a June press release from the Fantasy Sports Trade Association, it generates $7.22 billion in revenue annually and counts 59.3 “The fantasy sports industry’s continuing growth demonstrates consumers’ passion for the hobby and their desire to play with friends and family,” Charchian said in the release. The fantasy sports space continues to grow, despite the expansion of regulations on the sector at the state level.

UNITY Fractures: Journalists’ Diversity Coalition Loses Association Partner

Associations Now

The move was foreshadowed in August , when NAHJ announced it would reconsider its membership, citing issues with revenue, transparency, and governance. ” The response: In a press release , UNITY expressed disappointment in NAHJ’s decision, but promised that it would continue its reform efforts to ensure the coalition meets its member groups’ needs.

With New Education Program, Group Looks to Serve All Member Segments

Associations Now

The Sport Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the premiere education provider for the sport tourism industry in the United States,” NASC President and CEO Al Kidd said in a press release. “We While NASC can use the additional revenue brought in by this program to offer even more benefits to members, it is only one phase in making sure all members are represented.

How NYC’s Foam-Container Ban Won Over an Association Ally

Associations Now

A press release announcing the ban contained quotes from a surprising supporter —the New York State Restaurant Association. WABC-TV reports that nonprofits and businesses with less than $500,000 in revenue could be exempted as long as they’re able to prove that using nonfoam materials “would create financial hardship.”

Senator Pushes to End Sports Leagues’ Nonprofit Status

Associations Now

In fact, we’ll save you a step : Section 501(c)(6) of the Internal Revenue Code provides for the exemption of business leagues, chambers of commerce, real estate boards, boards of trade and professional football leagues , which are not organized for profit and no part of the net earnings of which inures to the benefit of any private shareholder or individual. billion in revenue each year.

Can You Better Serve Your Tradeshow Market?

Associations Now

“We have made these additions to the NAB event family with the goal of growing both the attendee and exhibitor base of what has emerged as an important East Coast venue for the content community,” said Executive Vice President of NAB Conventions and Business Operations Chris Brown, in a press release. Is there a way associations can make sure they are living up to current attendee and exhibitor expectations and developing new audiences at the same time?

Host More Successful Digital Events

Associations Now

The study, which was conducted by the Virtual Edge Institute (VEI) and commissioned by Freeman , was released earlier this week. Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. Half of respondents want to generate revenue from their online events, and 46.3 While 50 percent want to generate revenue from their online events, only 22.5