3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue?

Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content.

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The Guardian Expands U.S. Reporting With New Nonprofit Arm

Associations Now

In the past, according to a press release , the newspaper has funded journalism through the Bill & Melinda Gates Foundation, the Ford Foundation, and the Rockefeller Foundation, among others.

2015 Association Management Trends and Important News from YM

YourMembership Blog

As JP Guilbault, President and CEO of YourMembership put it, “There’s never been a better time for organizations worldwide to leverage their data and technology to create meaningful and personalized interactions to fulfill their missions, add member value and increase revenue.”.

Newspaper Association Tries New Reporting Approach

Associations Now

The group’s new annual report, the first since dropping its quarterly releases, came out recently. Here’s how it’s going so far: A new strategy: Last year, NAA revealed that it had changed its strategy for data releases.

Marketing, Membership and Comms Association Jobs – June 27


This position is responsible for working closely with FDLI team members to develop and implement marketing strategies for educational programs, publications, and membership products. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Corporate Sponsorship: Growth Streak Continues for Associations

Associations Now

Associations and professional membership organizations are boosting nondues revenue by overhauling their go-to-market strategies from top to bottom,” Chipps said in a press release.

Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. Many association meetings wouldn’t be successful without sponsors.

Air Force Association’s New Member Tier: Digital Mag Only, Please

Associations Now

“When considering your publishing strategy, associations should first understand how members and other readers derive value from your content,” he writes. For those teetering … Thinking of making some sort of change to your magazine’s current structure?

Awesome Association Marcomm Jobs – Week of July 24


This is an opportunity to help manage all aspects of marketing and communications for the association, including the development of marketing plans, and the creation of promotional pieces in efforts to build awareness and drive association revenues.

A Better Alignment of Membership and Certification

Associations Now

More Membership Strategy A new set of membership packages is just one part of a large-scale effort to boost retention and grow membership at APICS. “New Membership Structure Press Release” is a very niche genre.

Host More Successful Digital Events

Associations Now

The study, which was conducted by the Virtual Edge Institute (VEI) and commissioned by Freeman , was released earlier this week. Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release.

Friday Buzz: Steal These Big Ideas from Abroad

Associations Now

The United Kingdom’s government has built a massive, well-organized online resource for its citizens to access services and information, and it’s a strategy worth learning from. Read this press release for the scoop.

Ad-Blocking Browser Riles Up Newspaper Group

Associations Now

While Brave offers some of the revenue to publishers affected by the replacement ads, that hasn’t stopped complaints about the strategy. Brave is the solution, not the problem, for users and publishers,” he wrote in a press release. “We

Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue.

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Tech-Enabled Learning Events: What’s Now and Next?

Associations Now

The findings may help make the case for tweaking your association’s technology-enabled learning strategy, particularly if you can increase your organization’s nondues revenue.

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Pitch Perfect: Is a Startup Competition Right for Your Next Event?

Associations Now

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. telehealth market will grow from $240 million in revenue in 2013 to $1.9

The One Way to Deliver Unwelcome News

Idea Architects

Did you answer "never really come right out and say it in an obtuse two-page press release " ? Here''s how my layman mind would have approached the same release. Imagine you are leaders of an important community institution, one some might even describe as beloved.

Red-Letter Day: Postal Service Seeks ‘Exigent’ Rate Increase

Associations Now

“Under current laws, the Postal Service simply lacks the authority to fully pursue financially responsible and appropriate strategies for controlling costs and generating new revenue that are far preferable to price increases,” said Mickey D.

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Association Brain Food Weekly: 6.8.18

Reid All About it

Email is the overlooked backbone of successful content marketing and SEO strategies. Blog or press release? Which strategies are marketers using? Get a breakdown of the data and actionable strategies to help you overcome your top marketing challenges.?

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. AA: Tell us about your media relations strategy.

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Here is the press release on the award. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Membership Marketing Blog.