How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Create targeted media lists.

The Big Picture: Most overused phrases in press releases

The Big Picture

« New International Survey on New Media Practices Uncovers Disparity in PR | Main. Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Social Media. Strategy. The Big Picture.

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Using Psychology to Attract Social Media Donations for Your Nonprofit


Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association! To exert social pressure, make sure you: Provide sharing options.

With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals.

Top Association Social Media Jobs This Week – February 9


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We are a nonprofit organization that believes that technology is a powerful enabler for social change.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. The post Five Strategies to Ensure Your Digital Product Has a Killer Launch appeared first on Associations Now

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media? Social media is the epicenter of impatience.

Fraternity Group Pledges Improved Lobbying Strategy

Associations Now

Its strategy includes creating advocacy programs focused on higher-education partnerships and building a massive public relations campaign to strengthen “the fraternity brand.” ” The post Fraternity Group Pledges Improved Lobbying Strategy appeared first on Associations Now

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Media coverage is a key success factor for many corporate and association events. Yet, many event planners struggle with attracting media attention and getting enough press coverage. Here are 10 tips from the film industry for how to improve media coverage of your events.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). Here’s what I learned: Global Social Media and Mobile Usage Studies and Internet Penetration.

Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content.

Making a Day of It

Association Management

First, creating a “focusing event” is a great strategy for an organization. Finally, we’ve really seen the power of social media. Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it.

On strategy as a way of thinking


Geoff Livingston had an interesting post on strategy at the Buzz Bin that I have been thinking about for a while. He says, "Strategy is not valued as an independent thing. Strategy is not part of a profession. You do not think of tactics like blogs or press releases. Which tools should I use, traditional, social or experimental? Is this strategy fluid enough to adapt to changing market situations? "

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager.

Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Not cultivating relationships with members of the press can limit your promotion to only your personal network.

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Less Gates, More Golden Tickets

YourMembership Blog

Corporate + Social. News + Press. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Your secrets, strategies, and covert news will get out. Social Media and Business Trends. Corporate + Social.

Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. Formal strategy is a must-have.

How to Apply Social to Communications


Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. Social media demands a new approach from you. But are they prepared to respond in social ?

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The coordinator will be responsible for supporting strategic PR and social media campaigns.

The Future of Learning, According to Millennials

Associations Now

What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees. A new study of U.S. college students asked them what they think education will look like in the years to come.

Marketing, Membership and Comms Association Jobs – June 27


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . This position is responsible for working closely with FDLI team members to develop and implement marketing strategies for educational programs, publications, and membership products.

In Wake of Admissions Scandal, College Consultants Group Steps Up

Associations Now

As a result, the Independent Educational Consultants Association was able to use communications savvy to step up for its members, offering advice on dealing with current client concerns and speaking to national media to explain that legitimate college consultants don’t break the law.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. One-way (marketing emails, NPS surveys, press release/corp comms); communication from customer-to-brand or brand-to-customer, but not both. The Time is Now: Is Community Part of Your 2019 Strategy?

Children’s Museum Group Bolsters Members’ Efforts to Welcome Immigrants and Refugees

Associations Now

The campaign, which runs until May 8, urges ACM’s museum members to share stories, photos, and videos about their cultural education and engagement efforts through social media, using the hashtag #WorldTheyDeserve.

With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

Following a communications freeze by some government agencies , the National Association of Government Communicators (NAGC) released a statement last week reminding the public and the administration of the role its members play in government.

Five Big Lessons From ASAE’s Tech Conference

Associations Now

From content strategy to video to AMSes, five useful insights you can take back to your association from National Harbor. We covered many of them on our social media liveblog , but I wanted to give special attention to five key points: 1.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing and Membership , National Council for the Social Studies – an excellent opportunity for an experienced and high-energy association marketing professional.

3 Ways to Engage More Association Members in Your Online Community


That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

Four Steps to a Better Member Toolkit

Associations Now

Maybe you’re pulling together a media toolkit, and your chapter has a great template for creating press releases. A good toolkit can be shared in a variety of formats—on social media, across email, or even handed from one member to the next,” she says.

SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. ” Scott says “social media are tools. Strategy | Content | Discovery. Pages. About. Contact. Causeaholic.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International.

Lunchtime Links: The Next Generation of Swap Meets

Associations Now

More on the strategy one industry group is using in today’s Lunchtime Links: Get people sharing: The “sharing economy” group Peers , which has the backing of such big-name startups as Airbnb and Crowdtilt, has built a name for itself through member-focused events.

When an Online Community No Longer Works

Associations Now

The company pledged to create new communication tools for its users, but ultimately ceded the conversation to other social media outlets. Public comment threads on your press releases might be a bad idea.

Starring….Your Association Publications

Association Adviser

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. One is Association Media & Publishing’s EXCEL Awards. Association Media & Publishing. Digital Media.

The Big Picture: Back to the Basics

The Big Picture

press with the message, "The reports of my death are greatly exaggerated." " Perhaps we could say the same for the increasing death knell sounds of the press release. In the recent 2006 Online News Survey by Tek Group, 92% of journalists say that a company needs an online press room so they can access press releases. 70% say they visit online press rooms often or very often. 70% prefer news releases to be organized by types of news.