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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Communication.

Content 78
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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Less Gates, More Golden Tickets

YourMembership

News + Press. Technology. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media gurus proclaim that avoiding social media will not stop the negativity, it will just ensure that it takes you longer to hear about it. Management Team.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. Why Community Should Be Part of Software Companies’ 2019 Strategy. The Time is Now: Is Community Part of Your 2019 Strategy? Thus, more competition exists.

Software 159
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Community App Builder To Transform Your Community

Disciple Media

Enable your community to connect: Disciple has incorporated the best bits of social media that allow your people to build friendships and connections, and cut the ads, algorithms and spam. Outline the app’s features, decide on the monetization strategy, and consider the necessary resources. You can book a demo here.

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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. The exhibition industry is adopting social media and digital-marketing efforts in an effort to strengthen sales and drive revenue.