How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “

The Big Picture: Most overused phrases in press releases

The Big Picture

Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. The post Five Strategies to Ensure Your Digital Product Has a Killer Launch appeared first on Associations Now

Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

The offering will be free to (ISC)²’s members and associates, according to an association press release. The post Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts appeared first on Associations Now

Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content.

Fraternity Group Pledges Improved Lobbying Strategy

Associations Now

Its strategy includes creating advocacy programs focused on higher-education partnerships and building a massive public relations campaign to strengthen “the fraternity brand.” ” The post Fraternity Group Pledges Improved Lobbying Strategy appeared first on Associations Now

Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

“Organizations seeking to maximize the economic and productivity benefits made possible by mobile technologies must look beyond simply which devices are used and re-examine business processes and workforce needs,” the group said in a press release.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

On strategy as a way of thinking

SocialFish

Geoff Livingston had an interesting post on strategy at the Buzz Bin that I have been thinking about for a while. He says, "Strategy is not valued as an independent thing. Strategy is not part of a profession. You do not think of tactics like blogs or press releases. Is this strategy fluid enough to adapt to changing market situations? "

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

And one such strategy involves moving away from promotional models wearing revealing clothing at tradeshow booths—a practice that has faded in recent years, but hasn’t gone away entirely.

There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release. What improvements are you making to your conference content strategy?

Making a Day of It

Association Management

First, creating a “focusing event” is a great strategy for an organization. Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.

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Using Psychology to Attract Social Media Donations for Your Nonprofit

SocialFish

If you have any sort of content, whether it’s a blog, press release or moving testimonials, include sharing options so users can post to different social networks. Content Strategy Humanize associations community creativity innovation marketing sharing social media strategic thinking

New Partnership to Address HIV Epidemic in Southern Cities  

Associations Now

In alignment with the National HIV/AIDS Strategy, interventions will focus on establishing systems to seamlessly link people to care immediately after HIV diagnosis, and support retention in care to achieve viral suppression,” according to a NACHHO press release.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.

Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

Many girls—too many—are not aware of IT careers that they could find interesting,” said GSUSA STEM Strategy Lead Suzanne Harper. “We

Vote now for the DoGooder Video Awards!

SocialFish

From the official press release: See3 Communications, the leader in online video for nonprofits, and YouTube, the world’s largest online video community along with the Nonprofit Technology Network, announced today the launch of the 2014 DoGooder Video Awards.

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Tuesday Buzz: Cloudy Days Ahead

Associations Now

“By 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-internet’ policy is today,” Gartner states in its press release. Strategy as skill?

Meet The Animated Brain Starring in an Association Campaign

Associations Now

According to a press release, the campaign aims to fill what’s seen as a gap in dementia prevention among young children.

What Women and Men Value as Attendees

Associations Now

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. New research shows that women and men value different things when they attend exhibitions and conferences.

New Hotline Supports Families of Children With Hearing Loss

Associations Now

It’s terrific that we have universal newborn hearing screening,” said Gayla Guignard, chief strategy officer at the Alexander Graham Bell Association for the Deaf or Hard of Hearing.

Daily Buzz: Spend Less Time on Email

Associations Now

Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a press release. “It

Pro Tips on Pitching Media

Associations Now

Associations are perceived by the press as much more credible than any individual would be, because an individual would have more of an ulterior motive,” said Singer, who is president and CEO of Singer Communications. Don’t rely on the press release,” Singer said. “If

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IATA Aims for the Ground With New VR Training Tools

Associations Now

Virtual reality is nothing new for the airline industry, of course—flight simulators are one of the best-known VR uses—but VR in ground operations training is a new strategy.

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Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

Sometimes a press release might do the trick, but a thoughtful amount of planning—through the creation of resource pages—can help make it easier for your organization to speak up when interest in your association’s focus area rises.

The Guardian Expands U.S. Reporting With New Nonprofit Arm

Associations Now

In the past, according to a press release , the newspaper has funded journalism through the Bill & Melinda Gates Foundation, the Ford Foundation, and the Rockefeller Foundation, among others.

Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play.

Best Benefit Ever: PR Help for Convenience Store Owners

Associations Now

The NACS Public Relations Toolkit is full of information for convenience-store owners on how to carry out successful PR programs in their communities, with instructions on everything from writing press releases to conducting media interviews.

Groups Speak Up on New Senate Opioid Bill

Associations Now

And though the bill, which has bipartisan support, addresses important strategies, association leaders say the legislation is limited in its approach and lacks the funding and urgency needed to reduce overdose deaths. CEO of the American Psychological Association, in a press release. “We

2015 Association Management Trends and Important News from YM

YourMembership Blog

Now there is, as we have just released our newest publication, The Essential Guide to 2015 Association Management Trends. Led by Shelly Alcorn, CAE, we will focus on the value of using a curve-jumping strategy and learn how to tell the difference between fads, trends and signals.

How to Apply Social to Communications

SocialFish

You’re more than a contact on a press release–you’re a leader and a shaper. Integrate social media into your overall messaging strategy. And post news, not press releases. Your social media audience will not read a press release.

Hotel Industry Embarks on Pilot to Prevent Food Waste

Associations Now

The goal of the strategy being plotted out isn’t to find ways to simply donate food that’s already been made, but rather to prevent food from being wasted in the first place.

Water-Efficient Toilets Could Save 170 Billion Gallons Each Year, Study Says

Associations Now

Replacing non-efficient toilets with efficient ones is an important strategy to stretch available water supplies. According to the release, the results “also merit consideration within the current federal and state regulatory environment.”

Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. Across the internet, PDFs are generally seen as a faux pas for most types of documents.

Let Your Message Fly on a Platform You Don’t Own

Associations Now

“It frees up my time from operational and management duties and allows me get back to the ‘let’s just make something awesome that people love’ spirit that got us here,” he wrote , in a way that allowed him to get around the negative press floating around the valuation story.

Group Working to Reimagine Grandparenthood

Associations Now

Typically, grandparents are shown in children’s picture books as old, gray-haired women sporting a bun and glasses; or balding, stooped men with moth-eaten cardigans,” said AGA Chairman and CEO Steve Leber in a press release. What do you picture when you hear “grandparent”?

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. One-way (marketing emails, NPS surveys, press release/corp comms); communication from customer-to-brand or brand-to-customer, but not both. The Time is Now: Is Community Part of Your 2019 Strategy?