Five Strategies to Ensure Your Digital Product Has a Killer Launch
Associations Now
JUNE 13, 2019
A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.
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