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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message. Does your bank have one? Be honest.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock press releases and workshopping it internally.

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IATA Aims for the Ground With New VR Training Tools

Associations Now

The International Air Transport Association (IATA) recently announced a new virtual reality training tool for ground operations employees at airports. Virtual reality is nothing new for the airline industry, of course—flight simulators are one of the best-known VR uses—but VR in ground operations training is a new strategy.

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Manufacturers Group Expands Effort to Fill Industry Jobs

Associations Now

Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).