How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. After all, a one-line title enables a reader to grasp the gist of the release. “It Subscribing to a wire service extends a press release’s reach.

Protech Announces SSO Integration with Web Scribble

Protech

Terry Brown, vice president of project services , Protech, says, “With more association members potentially starting a job search during the COVID-19 pandemic , it’s imperative for associations to offer easy-to-use tools to help aid in this endeavor. About Protech Association Answers AMS Integration integrations Job Board Press Release Web ScribbleCOLUMBIA, Md. July 29, 2020 – Protech Associates, Inc.

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IA Calls On Supreme Court To Weigh In On Section 230’s Crucial Role In Content Moderation

InternetAssociation

It’s a critical time for the Supreme Court to protect online platforms’ ability to give users the tools to control their own online experiences.”. From the filing: “Congress intended the statute to spur the development of tools for screening objectionable content, and it sought to encourage those efforts by protecting online service providers from liability for claims based on those efforts.”

Internet Association Releases Proposal For Racial Justice And Reform And Reaffirms Commitment To Diversity & Inclusion

InternetAssociation

Washington, DC - Internet Association (IA) today released racial justice and reform considerations for policymakers as they work to address systemic racism and inequality. The post Internet Association Releases Proposal For Racial Justice And Reform And Reaffirms Commitment To Diversity & Inclusion appeared first on Internet Association. News Press Releases black lives matters diversity Diversity and Inclusion racial justice workforce

Internet Association Launches Website Highlighting the Industry’s COVID-19 Response Efforts

InternetAssociation

IA members are all pitching in to help people through these difficult times, and IA has launched this new COVID-19 website to make it easier for families, healthcare workers, educators, government officials, and industry to learn about tools and other resources.”. News Press Releases coronavirus covid-19 member efforts membership new website

Venues and Destinations Use Virtual Planning Tools for Clients

Associations Now

Recognizing that these steps still need to happen for clients with meetings planned for the months ahead, many venues and destinations are relying on virtual planning tools to help get the job done. An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Hotels are also embracing virtual planning tools.

New Navigation Tools Boost Attendee Experience

Associations Now

And as an added bonus, these navigation tools will also allow your association to collect data that will help you better serve members and attendees in the future. And of course, with friendly reminders to stop chatting and get to the next session,” said HFTP CEO Frank Wolfe, CAE, in a press release. Another association trying out new attendee navigation tools is the Heart Rhythm Society , which used pressure-sensitive floor mats at its June meeting in Denver.

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Chicagoland Association Group Launches New Benchmarking Tool

Associations Now

The Association Forum of Chicagoland says that its new InSight EZ tool can help its members compare technology and meetings practices using targeted data. That’s the idea behind InSight EZ , a new benchmarking tool released by the Association Forum of Chicagoland this week. The free tool, which is available online , requires a series of data points from the association using it—43 for IT and 38 for annual meeting—to show differences in how organizations work.

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IATA Aims for the Ground With New VR Training Tools

Associations Now

The International Air Transport Association (IATA) recently announced a new virtual reality training tool for ground operations employees at airports. “Improving ramp safety and reducing damage to aircraft and ground equipment through better education and training is an industry priority, but training in this extremely active environment can be a challenge,” Frédéric Léger, IATA’s director for airport, passenger, cargo, and security products, said in a press release.

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New Tool Lets HR Test Applicants’ Cybersecurity Skills

Associations Now

As the cybersecurity skills gap persists, a new training and testing program can help bridge that gap, while providing a recruitment and retention tool for HR departments. In light of these challenges, ISACA is helping organizations close that skills gap with a new cybersecurity training and assessment tool as part of its Cybersecurity Nexus (CSX) portfolio. “As The post New Tool Lets HR Test Applicants’ Cybersecurity Skills appeared first on Associations Now

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Friday Buzz: Facebook Introduces a New Fundraising Tool

Associations Now

According to a news release , the company has designed a new page layout for nonprofits to raise donations for campaigns. Facebook hopes this new tool will help nonprofits use its immense global network of 1.01 “We’ve seen from our community that when people take action, lives are changed,” Naomi Gleit, Facebook’s VP of product management, wrote in a press release.

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Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Read more about the acquisition in our press release. Workspace, Kavi’s Powerful Collaboration Tool. It has the capability to improve long-term document collaboration for any committee, working group, task force, or organization, and this tool is a natural fit for Higher Logic’s already strong community platform offering.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Not cultivating relationships with members of the press can limit your promotion to only your personal network. Finding press partners is tricky and time consuming but can get a campaign the reach it needs to meet or exceed goals. Practice crafting the perfect press release , you’ll need more than one!

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. They do this with public facing websites, publishing market trends, issuing press releases to local media outlets and hosting real estate related events. Off Stage. Normal 0. false false false. EN-US X-NONE X-NONE. “Not another social media column,” you grumble. “I am Facebooked and GooglePlused and Tweeted to boredom and back.

3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

MORE: 14 content curation tools every online marketer should check out now. Along with a collection of past press releases, consider publishing occasional case studies that share the lessons learned from your organization’s events and campaigns. .

Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. However, too many releases deserve the dustbin — poorly crafted, irrelevant and self-serving announcements disguised as press releases. I’ve been a busy blogging bee lately. Here are a few of my posts on other blogs.

5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members. Get more tips to engage members with our on-demand webinar: Engaging the Disengaged Member with Shari Pash.

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Tech Giants Collaborate on New Smart Home Standards

Associations Now

The goal of the Connected Home over IP project is to simplify development for manufacturers and increase compatibility for consumers,” a press release on the Apple website states.

What’s on the Horizon for Meetings in 2020?

Associations Now

While tradeshows, conventions, and other event types may not have changed format much over the years, the tools to maximize their impact certainly have, and I think the need for better and more actionable data will continue to drive the technological developments in the year ahead.”.

Is 2014 the Year Cloud Computing Goes Mainstream?

Associations Now

Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan. “Hosted private cloud is a gateway to hybrid cloud environments for many customers,” Marco Limena, the company’s vice president of hosting service providers, said in the press release.

2015 Association Management Trends and Important News from YM

YourMembership Blog

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”. Now there is, as we have just released our newest publication, The Essential Guide to 2015 Association Management Trends. Welcome to 2015!

Daily Buzz: Don’t Give Up Professional Development

Associations Now

Dunn, Sesame Workshop’s president and CEO, in a press release. Livestreaming can be a useful tool for meetings. Continuing education is often the first thing to go when budgets are tight, but it’s worth holding on to. Also: honoring retiring team members.

From Purgatory to Pioneers: Rebooting Associations

Reid All About it

Successful for-profit online communities like Doximity for doctors and ResearchGate for scientists focus first on creating utility – tools and services that help their members do their jobs more effectively. Press releases don’t belong on Facebook. For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us.

Daily Buzz: GoFundMe Launches Fundraising Platform for Nonprofits

Associations Now

Coming in November, the tool will offer two pricing plans: one with donor-covered platform fees and one with no fees and an option for donors to leave “tips” for GoFundMe services. GoFundMe Charity also includes features for data reporting, integration with CRM tools like Salesforce and Mailchimp, and ticketing capabilities for events. GoFundMe Charity is designed to make generating donations easier—and more social. Also: Say goodbye to in-flight entertainment.

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Huge approval from customers, dozens of articles on both releases, and increased penetration into a market where nearly half of customers prefer non-dairy alternatives. Starbucks’s online crowdsourcing community has a direct impact on its customers’ daily lives and purchases, making it a valuable tool for innovation as well as driving profits. Almondmilk was released over a year ago and is still delighting customers and improving their lives on a daily basis. Starbucks.

Meet Chuck, the Beef Industry’s New AI-Driven Take on What’s for Dinner

Associations Now

The National Cattlemen’s Beef Association released a new virtual assistant to bring some beefy knowledge to your nearest smart speaker or phone. On Monday, the National Cattlemen’s Beef Association released a new virtual assistant, Chuck Knows Beef, to offer beef-cooking tips to users exactly when they need them. According to a press release, Chuck brings “the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen.”.

Driving Engagement Through Thought Leadership

GrowthZone

In addition to the content discussed in prior posts, you can leverage tools like webinars (online seminars and presentations) and public relations activities like press releases or media outreach. Another powerful tool is to align yourselves with other thought leaders in your market by reposting their content. Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership.

Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

“At Girl Scouts of the USA, we recognize that in our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” said GSUSA CEO Sylvia Acevedo in a press release. To inspire a familiarity and interest in cybersecurity among girls, the Girl Scouts of the USA partnered with Palo Alto Networks to create 18 new cybersecurity badges.

Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

We issued an official press release today sharing our solution (available in full here ). With tools you may already have access to, like Zoom or GoToMeeting, you can host a live event. These tools can help you get your speakers in front of your audience, but it won’t help you recreate those special networking opportunities you find at in-person conferences and events.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock press releases and workshopping it internally.

National Sleep Foundation Defines a Good Night’s Sleep

Associations Now

The National Sleep Foundation released a report that outlines the key indicators of a good night’s sleep. Now more than ever people are using devices which track their sleep and generate a tremendous amount of data without providing the tools people need to understand it,” Cloud said. With it, NSF hopes to provide consumers with some context to the data they are receiving from their sleep-tracking devices.

NABJ, Poynter Create Leadership Program to Diversify Newsrooms

Associations Now

“Our partnership with The Poynter Institute is an exciting opportunity to expand the pool of minority leaders in the digital journalism space,” said NABJ President Sarah Glover in a press release. “It Poynter and NABJ both are committed to providing journalists of color the training and mentoring that they need to succeed in news leadership positions,” Poynter President Tim Franklin said in a press release. “As

Three Ways to Boost Conference Security

Associations Now

Here’s a look at three tools worth checking out. With that in mind, here are three recent security-related tools and technologies worth keeping an eye on: Weapons screening technology. In the instance that someone gets separated from their group of friends … all they need to do is locate a clearly marked information point within the site and place their wristband to a reader for staff to see the contact information,” according to a press release.

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Five Habits of Effective Business Writers

Higher Logic

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. And insist that all reviews use the markup features of tools like Microsoft Word and Google Docs. The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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What’s the Best Way to Improve Event Apps?

Associations Now

Most people attending events these days expect an app, and it seems most event planners want one too,” said Eventsforce CEO George Sirius in a press release. According to the study, the most popular features are session and speaker information (70 percent), personalized agendas and calendar syncing (60 percent), maps and floor plans (38 percent), live polling and surveys (35 percent), networking tools (33 percent), and push notifications (31 percent).

Bill that Would Lift Bike Ban in Wilderness Areas Draws Mixed Reactions

Associations Now

It would also begin to allow the use of tools, such as chainsaws and wheelbarrows, which the bill’s proponents say are necessary for the upkeep of trails inside these wilderness areas. Bike groups also are finding the legislation controversial, even though a Singletracks study , released earlier this year, found that 96 percent of survey respondents thought that wilderness should be opened to bikes.

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Monday Buzz: How Big Is Your Crowd, Really?

Associations Now

A new study published in Royal Society Open Science finds that there may be a direct correlation between mobile data generation and group size, giving event and emergency planners alike a new tool to add to their repertoire. “We ASAE’s Marketing, Membership & Communications Conference has begun, bringing with it a bounty of new tips, tools, and insights for association professionals. A new study suggests smartphones could provide a way to gauge crowd size more accurately.

Report Reveals Global Exhibition Industry Is a $325 Billion Business

Associations Now

Global Economic Impact of Exhibitions, 2019 Edition , a just-released report from UFI, the Global Association of the Exhibition Industry, finds that exhibitions the world over are responsible for the creation of $325 billion in total economic output, 3.2 Global exhibitions directly generated more output (business sales) than many large global sectors, including machine tools and medical & surgical equipment,” the report said [PDF]. UFI reports that the U.S.

Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.” These bold moves serve notice that T-Mobile is canceling its membership in the out-of-touch wireless club,” Legere said in a press release that’s characteristic of his style.