How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “

Internet Association Launches Website Highlighting the Industry’s COVID-19 Response Efforts


IA members are all pitching in to help people through these difficult times, and IA has launched this new COVID-19 website to make it easier for families, healthcare workers, educators, government officials, and industry to learn about tools and other resources.”.

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Venues and Destinations Use Virtual Planning Tools for Clients

Associations Now

Recognizing that these steps still need to happen for clients with meetings planned for the months ahead, many venues and destinations are relying on virtual planning tools to help get the job done. Hotels are also embracing virtual planning tools.

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Sustainable Finance Group Looks for Results With Blockchain Tool

Associations Now

“Financial institutions who have recently embraced responsible finance face large informational barriers in translating general responsible finance principles into concrete actions that have been shown to be successful,” the RFI Foundation said in a press release.

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New Navigation Tools Boost Attendee Experience

Associations Now

And as an added bonus, these navigation tools will also allow your association to collect data that will help you better serve members and attendees in the future. The post New Navigation Tools Boost Attendee Experience appeared first on Associations Now

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Chicagoland Association Group Launches New Benchmarking Tool

Associations Now

The Association Forum of Chicagoland says that its new InSight EZ tool can help its members compare technology and meetings practices using targeted data. That’s the idea behind InSight EZ , a new benchmarking tool released by the Association Forum of Chicagoland this week.

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New Tool Lets HR Test Applicants’ Cybersecurity Skills

Associations Now

As the cybersecurity skills gap persists, a new training and testing program can help bridge that gap, while providing a recruitment and retention tool for HR departments. The post New Tool Lets HR Test Applicants’ Cybersecurity Skills appeared first on Associations Now

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Friday Buzz: Facebook Introduces a New Fundraising Tool

Associations Now

According to a news release , the company has designed a new page layout for nonprofits to raise donations for campaigns. Facebook hopes this new tool will help nonprofits use its immense global network of 1.01

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Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Read more about the acquisition in our press release. Workspace, Kavi’s Powerful Collaboration Tool. 2017 is shaping up to be our best year yet!

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Not cultivating relationships with members of the press can limit your promotion to only your personal network.

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. They do this with public facing websites, publishing market trends, issuing press releases to local media outlets and hosting real estate related events. Off Stage.

Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. I’ve been a busy blogging bee lately.

5 Ways to Find Low-Cost Association Conference Speakers


press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. When it comes to finding a conference speaker, associations work with a limited (if any) budget.

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10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.

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Tech Giants Collaborate on New Smart Home Standards

Associations Now

The goal of the Connected Home over IP project is to simplify development for manufacturers and increase compatibility for consumers,” a press release on the Apple website states.

What’s on the Horizon for Meetings in 2020?

Associations Now

While tradeshows, conventions, and other event types may not have changed format much over the years, the tools to maximize their impact certainly have, and I think the need for better and more actionable data will continue to drive the technological developments in the year ahead.”.

Daily Buzz: GoFundMe Launches Fundraising Platform for Nonprofits

Associations Now

Coming in November, the tool will offer two pricing plans: one with donor-covered platform fees and one with no fees and an option for donors to leave “tips” for GoFundMe services. GoFundMe Charity is designed to make generating donations easier—and more social.

Is 2014 the Year Cloud Computing Goes Mainstream?

Associations Now

Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan.

2015 Association Management Trends and Important News from YM

YourMembership Blog

There’s no getting around the fact that new technology, tools and management techniques are coming at us faster and faster these days leaving little time to effectively evaluate and choose between alternatives. Welcome to 2015!

From Purgatory to Pioneers: Rebooting Associations

Reid All About it

Successful for-profit online communities like Doximity for doctors and ResearchGate for scientists focus first on creating utility – tools and services that help their members do their jobs more effectively. Press releases don’t belong on Facebook.

Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

We issued an official press release today sharing our solution (available in full here ). With tools you may already have access to, like Zoom or GoToMeeting, you can host a live event.

What’s new in TopClass LMS version 10?

WBT Systems

Based on the feedback we received, we were able to build a solution incorporating their feedback that extends the existing social learning features of TopClass LMS, is relevant to association learning needs, and provides useful, accessible tools for learning administrators.

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How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Huge approval from customers, dozens of articles on both releases, and increased penetration into a market where nearly half of customers prefer non-dairy alternatives. Almondmilk was released over a year ago and is still delighting customers and improving their lives on a daily basis.

Meet Chuck, the Beef Industry’s New AI-Driven Take on What’s for Dinner

Associations Now

The National Cattlemen’s Beef Association released a new virtual assistant to bring some beefy knowledge to your nearest smart speaker or phone. According to a press release, Chuck brings “the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen.”.

Driving Engagement Through Thought Leadership


In addition to the content discussed in prior posts, you can leverage tools like webinars (online seminars and presentations) and public relations activities like press releases or media outreach. Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face.

Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

“At Girl Scouts of the USA, we recognize that in our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” said GSUSA CEO Sylvia Acevedo in a press release.

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian.

National Sleep Foundation Defines a Good Night’s Sleep

Associations Now

The National Sleep Foundation released a report that outlines the key indicators of a good night’s sleep. Now more than ever people are using devices which track their sleep and generate a tremendous amount of data without providing the tools people need to understand it,” Cloud said.

Daily Buzz: Don’t Give Up Professional Development

Associations Now

Dunn, Sesame Workshop’s president and CEO, in a press release. Livestreaming can be a useful tool for meetings. Continuing education is often the first thing to go when budgets are tight, but it’s worth holding on to. Also: honoring retiring team members.

Awesome Association MarComm Jobs – Week of August 30


The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more.

Three Ways to Boost Conference Security

Associations Now

Here’s a look at three tools worth checking out. With that in mind, here are three recent security-related tools and technologies worth keeping an eye on: Weapons screening technology.

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NABJ, Poynter Create Leadership Program to Diversify Newsrooms

Associations Now

“Our partnership with The Poynter Institute is an exciting opportunity to expand the pool of minority leaders in the digital journalism space,” said NABJ President Sarah Glover in a press release. “It

What’s the Best Way to Improve Event Apps?

Associations Now

Most people attending events these days expect an app, and it seems most event planners want one too,” said Eventsforce CEO George Sirius in a press release.

Five Habits of Effective Business Writers

Higher Logic

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. And insist that all reviews use the markup features of tools like Microsoft Word and Google Docs.

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Bill that Would Lift Bike Ban in Wilderness Areas Draws Mixed Reactions

Associations Now

It would also begin to allow the use of tools, such as chainsaws and wheelbarrows, which the bill’s proponents say are necessary for the upkeep of trails inside these wilderness areas. According to the Associated Press , IMBA’s 40,000-plus members are divided on the idea.

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Report Reveals Global Exhibition Industry Is a $325 Billion Business

Associations Now

Global Economic Impact of Exhibitions, 2019 Edition , a just-released report from UFI, the Global Association of the Exhibition Industry, finds that exhibitions the world over are responsible for the creation of $325 billion in total economic output, 3.2 UFI reports that the U.S.

Monday Buzz: How Big Is Your Crowd, Really?

Associations Now

A new study published in Royal Society Open Science finds that there may be a direct correlation between mobile data generation and group size, giving event and emergency planners alike a new tool to add to their repertoire. “We

A Look at the Event Industry’s Tech Skills Gap

Associations Now

That means, over the years, I’ve had to acquire new tech-related skills, such as learning how to use tools like WordPress, getting a basic understanding of search engine optimization, and knowing how to read and interpret data analytics. What tools are most difficult to manage?

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Many software companies today use a tool like Gainsight for insights into customer satisfaction and the likelihood of churn. In the last section, we looked at using community data , but it’s important to think of community as more than just a sales or marketing tool.

Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.”