Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. Premium Pricing.

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8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to teach a webinar! I call this a two-for-one deal, at least in regard to recruiting! .

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Pricing. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Without a doubt, THE most important step in any membership recruitment campaign is determining your existing reputation. Pricing.

Put a Price Tag on Your Benefits

Associations Now

In recruiting new members, stating a dollar value for each benefit takes advantage of the anchoring effect. Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same.

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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

How did the group cut the price of an individual membership by $15? The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now Leverage the importance of word of mouth by encouraging your members to volunteer their voices.

3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Here are five basic approaches to pricing.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration PricingPrice is one of the four P’s of marketing., Price. (9).

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. Dues Discount price testing Test marketing

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Does Wal-Mart Announce a Price Increase?

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Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment.

Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. Price. (9).

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Membership Recruitment. (4). Price. (9). price testing. (5).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Pricing Your Product, Service, or Membership. Price. (9).

What can membership bodies learn from Waitrose’s membership scheme?

Optimist Consulting

Waitrose’s CEO, Mark Price, recently said that points-based loyalty schemes had become “meaningless” to customers. Marketing Membership Benefits Membership Recruitment In November 2011 Waitrose, the middle class UK supermarket, launched its first customer loyalty scheme – myWaitrose.

7 Best Practices for Membership Marketing

Slice-Works

It’s also important to align your cost, membership value and member satisfaction to recruit and retain members. Be strategic in your pricing of benefits for more value. I have a variety of pricing and payment options with Body and Soul. ©iStock Photos.

Lapsed Membership: What You Can Learn

Slice-Works

Do you have a competitive pricing structure? Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know what you don’t know!

Lapsed Membership: What You Can Learn

Slice-Works

Do you have a competitive pricing structure? Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know what you don’t know!

Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership.

Partnership v. Membership: ROI

Spark Consulting

Someone on your board of directors, or in your membership committee, decides that it would be a terrific recruitment tool.

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Membership Marketing Blog: The Impact of a Membership Dues.

Membership Marketing

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). Price. (9). price testing. (5). Membership Marketing Blog.

Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Unlocking The Potential of Your Association By Creating Evangelists and Rethinking Membership With Ed Rigsbee

Association Mavens

As a sub-specialty, Ed works with non-profit associations and societies helping them to develop member recruitment and retention campaigns. In this interview Ed discusses his member recruitment cycle, pricing structures, and tips to unlock the potential within your association.

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Price. (9).

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Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

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Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Price. (9).

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What’s it Cost to Join Your Association?

Moery Company

Can the person in charge of member recruitment tell you how much it costs to join your association? Once you see it, you get the opportunity to SIMPLIFY those tiers – price them accordingly – and, go to market. Istock_Credit:anyaberkut.

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Membership Q&A: When Should I Ask Them to Join?

Spark Consulting

If everyone renews on the same schedule, let’s say the calendar year, there are times of the year that are good for recruitment (October – early February) and times that are not (pretty much the rest of the year, unless you offer something like an “18/17/16/15 months for the price of 12” deal over the summer and fall, because prospects aren’t going to want to pay full rate for less than full product). What is the ideal time to ask a prospect to join?

Members Hire Constant Transformation

Potomac Core

The Index’s return to the Industry is helping to justify price changes with its customers. Late Breaking News. Members Hire Constant Transformation.

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Should You Give Trial Memberships a Shot?

Moery Company

I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. IStock/CreditMichail_Petrov-96.

Planning to Discount Your Membership Dues? - Moery Company

Moery Company

When people renew – the price of their dues goes up 100%. However, remember – the problem is not the price; the challenge is the perceived value. I’ve had to cut deals during the recruitment process.

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Membership Recruitment. (4).

What Makes Young Members Tick?

Associations Now

But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members. Peer-to-peer recruitment. This shows us that authentic connections matter and can be much more relatable than other tactics for recruitment,” Myers says.

Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map.

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How Job Market Changes Could Affect Association Hiring

Associations Now

A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change. They just don’t want to get caught committed to some high-priced labor that they won’t be able to continue to employ if things got tight.

Daily Buzz: A Membership Model Rethink for New Grads

Associations Now

To recruit the next generation of members, you have to meet them where they are. Another way to recruit the next generation: career and educational resources. You may even want to offer reduced pricing for these postings,” the team says.

To Boost Global Membership, Get Flexible

Associations Now

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. In addition to offering flexible dues, associations might want to try a few other recruitment tactics to lure international members: Free or alternative membership categories.

Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. The easiest way to get new members is by getting your current members to do the recruiting for you.

Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members.