8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to teach a webinar! Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. . I call this a two-for-one deal, at least in regard to recruiting! . What is the most important part of a webinar presentation?

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? This is also known as cost-plus pricing. . Premium Pricing.

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Tips for association member recruitment

Aptify

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . Break down the price barrier. Price can be a barrier to joining, especially during challenging times. TECH TIP: With Aptify AMS, you can create an unlimited number of membership types and dues structures, set membership expiration dates for each type, and establish pricing matrices that can be used to calculate membership dues. .

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Pricing. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. While this has proven effective on a grassroots basis, it’s not necessarily the most effective membership-recruitment approach at the macro level. Pricing.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Pricing. Pricing. Tags: associations , bar association , member community , member organizations , Moose , recruiting members. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact.

3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

How did the group cut the price of an individual membership by $15? The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now Leverage the importance of word of mouth by encouraging your members to volunteer their voices. Also: Dreamforce is big this year. Really big. Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role.

Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Proper pricing has a huge influence on the viability and profitability of an offering and should be part of the conversation from the very start of product development. So how does one go about building a pricing strategy?

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Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. Dues Discount price testing Test marketing

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration PricingPrice is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates.

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. Membership Recruitment. Make sure that you’re capturing the names, titles, company names, contact and any other valuable information from non-members who have engaged with you during this time for future recruitment. If you haven’t moved into the recruitment mode, when are you going to do it?

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Does Wal-Mart Announce a Price Increase?

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Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. Price. (9).

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Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. However, with the group that I spoke to last month, this seemed to be a real challenge in getting member companies involved in recruiting other new member companies. Membership Recruitment. (4).

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Membership Recruitment. (4). Price. (9). price testing. (5).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. It is not uncommon to see a successful test change recruitment response rates by the following percentages: • List tests – Can impact response by 500 percent. • Pricing and offer – Psychological price points are for real.

What can membership bodies learn from Waitrose’s membership scheme?

Optimist Consulting

Waitrose’s CEO, Mark Price, recently said that points-based loyalty schemes had become “meaningless” to customers. Marketing Membership Benefits Membership Recruitment In November 2011 Waitrose, the middle class UK supermarket, launched its first customer loyalty scheme – myWaitrose. This was 16 years after Tesco launched theirs.

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Virtual Event Sponsorship Resources for Associations

Moery Company

OVERVIEW | DOWNLOADS | STRATEGY | DESIGN | PRICING & SALES | ADDITIONAL RESOURCES. Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge Now is an incredible opportunity to innovate. How do we price and sell our virtual event sponsorships?

Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership.

What’s it Cost to Join Your Association?

Moery Company

Can the person in charge of member recruitment tell you how much it costs to join your association? Once you see it, you get the opportunity to SIMPLIFY those tiers – price them accordingly – and, go to market. Successful membership sales follows a sequence so it’s essential to simplify your pricing – simplify your narrative, the value proposition, and the way you go to market with your prospects. Istock_Credit:anyaberkut.

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Membership Marketing Blog: The Impact of a Membership Dues.

Membership Marketing

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). Price. (9). price testing. (5). Membership Marketing Blog.

Planning to Discount Your Membership Dues? - Moery Company

Moery Company

When people renew – the price of their dues goes up 100%. However, remember – the problem is not the price; the challenge is the perceived value. I’ve had to cut deals during the recruitment process. But, I would sign that recruit and let them know the deal is a special circumstance; not a regular occurrence. Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about.

Should You Give Trial Memberships a Shot?

Moery Company

I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. Remember, joining your association has immense value and we should recruit companies that find the value proposition is worth every penny. IStock/CreditMichail_Petrov-96.

Partnership v. Membership: ROI

Spark Consulting

Someone on your board of directors, or in your membership committee, decides that it would be a terrific recruitment tool. The association provides tremendous value, of course, so if you clearly demonstrate to the members what an incredible value membership in your association is – members get a HUGE list of stuff that would cost MANY, MANY dollars for the low-low price of [whatever your dues cost], they’ll come flooding in.

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Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Price. (9).

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Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Membership Recruitment. (4). Price. (9). price testing. (5).

7 Best Practices for Membership Marketing

Slice-Works

It’s also important to align your cost, membership value and member satisfaction to recruit and retain members. Be strategic in your pricing of benefits for more value. I have a variety of pricing and payment options with Body and Soul. There are also different prices based on the length of the class. I’ve priced classes through our county rec department, and Body and Soul has beaten them every time! ©iStock Photos.

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Unlocking The Potential of Your Association By Creating Evangelists and Rethinking Membership With Ed Rigsbee

Association Mavens

As a sub-specialty, Ed works with non-profit associations and societies helping them to develop member recruitment and retention campaigns. In this interview Ed discusses his member recruitment cycle, pricing structures, and tips to unlock the potential within your association. As a sub-specialty, Ed works with non-profit associations and societies helping them to develop member recruitment and retention campaigns. [link].

How to attract new members in a budget-conscious world

Nimble AMS

What can you do to recruit new members when money is tight? Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. Attracting new members to your association is always a top priority.

Membership Q&A: When Should I Ask Them to Join?

Spark Consulting

If everyone renews on the same schedule, let’s say the calendar year, there are times of the year that are good for recruitment (October – early February) and times that are not (pretty much the rest of the year, unless you offer something like an “18/17/16/15 months for the price of 12” deal over the summer and fall, because prospects aren’t going to want to pay full rate for less than full product). What is the ideal time to ask a prospect to join?

Lapsed Membership: What You Can Learn

Slice-Works

Do you have a competitive pricing structure? Association Marketing Associations Brand Strategy Branding Content marketing Digital marketing Marketing Marketing Strategy Membership Messaging Social Media association membership associations core benefits customization exclusivity lapsed members market share member benefits Networking recruitmentNobody likes looking at stats that paint a negative picture.

Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. But when you look at the membership lifecycle -- awareness, recruitment, engagement, renewal, and reinstatement -- many volunteers can find a place that is right for them to be involved in the membership program. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm.

Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Association Brain Food Weekly: 9.25.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Hear tips to understanding which AMS capabilities are right for your organization, advice on the vendor selection process—key themes and questions to ask, an overview of pricing in the AMS marketplace in 2020, and pros and cons of off-the-shelf solutions vs. flexible, configurable platforms. Virtual Event Revenue: Picking a Price for Your Online Conference.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. My issue is that between trying to recruit and retain clients, follow blogs and twitter and facebook to stay on top of all the latest trends and my ever growing network I can't seem to find the time. Unleash the Power of Market Testing in your Membership Recruitment.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Updating your recruitment strategies and how they fit into your events will be key : Show that your association advocates for something.

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Lapsed Membership: What You Can Learn

Slice-Works

Do you have a competitive pricing structure? Association Marketing Associations Brand Strategy Branding Content marketing Digital marketing Marketing Marketing Strategy Membership Messaging Social Media association membership associations core benefits customization exclusivity lapsed members market share member benefits Networking recruitmentNobody likes looking at stats that paint a negative picture.

Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and the reasons you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.