8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to teach a webinar! I call this a two-for-one deal, at least in regard to recruiting! .

3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Pricing. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Pricing.

Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15?

Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Here are five basic approaches to pricing.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration PricingPrice is one of the four P’s of marketing., Price. (9).

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. Dues Discount price testing Test marketing

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Cost of Wrong Strategy. (8).

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Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment.

Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. Price. (9).

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7 Best Practices for Membership Marketing

Slice-Works

It’s also important to align your cost, membership value and member satisfaction to recruit and retain members. Be strategic in your pricing of benefits for more value. I have a variety of pricing and payment options with Body and Soul. ©iStock Photos.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Pricing Your Product, Service, or Membership. Price. (9).

Lapsed Membership: What You Can Learn

Slice-Works

Do you have a competitive pricing structure? Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know what you don’t know!

Members Hire Constant Transformation

Potomac Core

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. The Index’s return to the Industry is helping to justify price changes with its customers. Late Breaking News. Members Hire Constant Transformation.

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. As we start the New Year, take a look at the strategies that you have in place.

Should You Give Trial Memberships a Shot?

Moery Company

I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. IStock/CreditMichail_Petrov-96.

Lapsed Membership: What You Can Learn

Slice-Works

Do you have a competitive pricing structure? Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know what you don’t know!

What’s it Cost to Join Your Association?

Moery Company

Can the person in charge of member recruitment tell you how much it costs to join your association? Once you see it, you get the opportunity to SIMPLIFY those tiers – price them accordingly – and, go to market. Istock_Credit:anyaberkut.

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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. The easiest way to get new members is by getting your current members to do the recruiting for you.

Membership Marketing Blog: What Strategy Leads to Membership.

Membership Marketing

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Does Wal-Mart Announce a Price Increase?

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good.

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Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership.

Membership Marketing Blog: The Impact of a Membership Dues.

Membership Marketing

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership Recruitment. (4).

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Focus on your social media marketing strategies.

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Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Planning to Discount Your Membership Dues? - Moery Company

Moery Company

Recently, I’ve been hearing some discussions centered on membership discounting strategies. Discounting undermines the overall value of the organization and is a negative strategy. #2 When people renew – the price of their dues goes up 100%.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Cost of Wrong Strategy. (8).

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Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map.

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To Boost Global Membership, Get Flexible

Associations Now

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. In addition to offering flexible dues, associations might want to try a few other recruitment tactics to lure international members: Free or alternative membership categories.

What Makes Young Members Tick?

Associations Now

But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members. Peer-to-peer recruitment. This shows us that authentic connections matter and can be much more relatable than other tactics for recruitment,” Myers says.

Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. When you rely on member dues as a significant revenue source, free membership sounds scary.

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8).

Association Brain Food Weekly: 12.13.19

Reid All About it

When you recruit members, you’re inviting them to your organization’s “party.” Aaron Costello, Consultant, MG Strategy + Design. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. When you rely on member dues as a significant revenue source, free membership sounds scary.

Association Chat: Focusing on Customers and Members

KiKi L'Italien's Acronym Soup

How does the pricing of your offerings either encourage or discourage membership? What are your member recruiting strategies?

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How Job Market Changes Could Affect Association Hiring

Associations Now

A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change. They just don’t want to get caught committed to some high-priced labor that they won’t be able to continue to employ if things got tight.

Association Brain Food Weekly: 5.10.19

Reid All About it

Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin.

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Association Brain Food Weekly: 4.12.19

Reid All About it

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality.

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