Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential.

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

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Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.

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Don't Compete on Price

Eric Lanke

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci.

Membership Q&A: Maximizing Revenue AND Participation

Spark Consulting

What dues rates will maximize both revenue and participation? This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap. The most complicated answer is to do a full-on pricing study.

Ensure Your Price Is Right on Products and Services

Associations Now

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. So, what should an association base their pricing decisions on?

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Put Your AMS to Work Earning Non-Dues Revenue

Association Adviser

Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue? One more element that can help your association earn revenue is the online job board.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue.

Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Communicate your organization’s goals outside of the revenue cycle.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is pricing too low? Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Set Prices Carefully. Use that to guide your own prices.

3 Ways to Generate Non-Dues Revenue

GrowthZone

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Consider offering this benefit to non-members at a premium price. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. SEE ALSO: Ideas for Generating Non-Dues Revenue.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Pricing. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Pricing.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

In New York City, that dynamic has led to a battle between the association representing Big Apple taxi operators and the city’s Taxi and Limousine Commission (TLC) over just how much medallion prices have dropped.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

We already know that not only does eLearning provide a valuable member service , leading to higher member retention rates, it can also generate an important additional source of non-dues revenue. Non-Dues Revenue Potential of Digital Badges for Associations.

4 Ideas for 2017 Nondues Revenue Resolutions

Associations Now

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. What are your 2017 nondues revenue questolutions? The post 4 Ideas for 2017 Nondues Revenue Resolutions appeared first on Associations Now

Wednesday Buzz: Maximize Sponsorship Revenue

Associations Now

Balancing your revenue needs against what sponsors are willing to pay can be complicated. Eventbrite shares a few tips for maximizing revenue. “If your sponsor’s perceived value is higher than your activation price, then they’ll decide to sponsor.

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue.

Cheap Flights Ahoy: The Good and Bad of Lower Flight Prices

Associations Now

If you’re looking to fly soon, now’s the time to buy: The Bureau of Labor Statistics reports that ticket prices saw a big drop last month. According to the Bureau of Labor Statistics’ Consumer Price Index for July [PDF], plane fares dropped by 5.6

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Here are five basic approaches to pricing.

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When will associations move to “dynamic pricing?” Lesson from Black Friday

SCD Group

See what I wrote at - Is there a "magic" price for association memberships? Whether sporting events, airline fares or Christmas gifts, our members are getting used to rapidly changing prices. Check out this Wall Street Journal article about dynamic pricing this holiday season.

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The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

Want to Diversify Your Revenue Streams? Learn From Apple

Associations Now

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices.

Develop a Revenue-Generating Sponsored Digital Content Program

Associations Now

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association. Good news for associations is that these sponsored supplements can serve as an additional nondues revenue stream.

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Does Wal-Mart Announce a Price Increase?

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Four Ways to Earn Non-Dues Revenue through Mobile Apps

Association Adviser

Like other publications, there is a great opportunity to earn non-dues revenue through an association- or event-specific mobile app. Offering advertising space, obtaining sponsorships, or charging for downloads and features are three easy ways to earn non-dues revenue from mobile apps. But the potential for earning association non-dues revenue through mobile apps is high, thanks to the many advertising and premium feature opportunities mobile apps contain.

Protecting Critical Association Revenue Streams: Managing the Risks of Event Cancellation Insurance

Association Adviser

In many cases, annual conventions and trade shows represent the most significant revenue-generating opportunities of the year for associations. These special events are of the utmost importance to any association that relies on this revenue stream. Without an event cancellation policy in place, associations can be left with substantial revenue shortfalls that could have lasting effects on their operating budgets and also compromise their ability to deliver important member services.

21st Century Pricing For Associations: Interview with Sheri Jacobs of Avenue M Group

Association Mavens

The pricing of association membership dues, programs, and events has gotten a bit more complex this century. Sheri Jacobs, founder of Avenue M Group and a 15-year association management veteran, discusses strategies and tactics that associations can consider in order to get the most of of their revenue.

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SCD Group: Is there a "magic" price for association memberships?

SCD Group

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Pages. About. Contact.

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Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. Price. (9).

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A night away? We sure did pay.

Aaron Wolowiec

The last time I booked a weeklong family vacation, I was shocked at the prices of hotel rooms. We weren’t looking for anything fancy, but those prices sure did crimp our style. And Nashville, Denver and Atlanta were the hotspots for revenue growth in 2014.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway.

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Price. (9). price testing. (5).

Data Fuels Active Innovation

Potomac Core

Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. 60% Revenue Growth Reflects Inspiration and Momentum.

What 1 association learned from launching its first LMS

Association Success

Unlike most learning management platforms, we offer an assortment of products, price points and content lengths. Engage People Invigorate RevenueIn my first few days at LeadingAge , an association of nonprofit aging services providers, I was googling “what is an LMS?”

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Financial performance – What are your revenue and expense targets? Does event pricing reflect the projected profit margin?

Round Table for Association Execs in Victoria October 4th: Be There or Be Square!

Portage Group

The focus will be on association revenue and the setting up of foundations for excess funds. Prices: $25 – Members. $35 CRA CSAE What's New Workshops and Events association csae-bc excess funds foundations revenue vancouver island victoriaJoin your association management colleagues for an informal CSAE-BC roundtable session on Thursday, October 4th to discuss CRA Legislation. It is certain that we all have something to share and something to learn.

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How to Get Your Customers to Sell and Market for You

Socious

Low prices? Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online.