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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

The massive software-as-a-service (SaaS) firm has 171,000 attendees coming to this year’s event, giving San Francisco a significant temporary population bump this week. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. Other Links of Note.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing. A new trend?

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Association Brain Food Weekly: 6.5.20

Reid All About it

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies.

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How For-Profit Membership Models Are Evolving

Associations Now

With Prime quickly becoming an essential part of Amazon’s business, the company appears to be eyeing exclusivity as a strategy to further boost subscriptions. In a statement to the website, Amazon defended the strategy: From time to time, Amazon offers exclusive selection and pricing on select items for Prime members.

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JetBlue to Upgrade Business-Class Seats to Attract Travelers

Associations Now

. “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price.” The service will be available on new Airbus A321 aircraft on two JetBlue routes: flights between New York City and Los Angeles or San Francisco.

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Social Media Roundup: Small Plates, Big Lessons

Associations Now

Also: how to price your online advertising. That’s a lesson Conferences That Work author Adrian Segar picked up on a recent trip to San Francisco, and he enjoyed (almost) every bite. How to Price Your Online Ads: Cost per thousand, cost per click, cost per lead, or cost per acquisition? ” (ht @ ASegar ).

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A Few Ideas to Score More Member Loyalty

Associations Now

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. Editor’s Note: This post has been updated to correct the GameStop PowerUp Pro membership price.