How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing.

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

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Association Convention Pricing Strategies

SCD Group

Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. Should we consider variable pricing?

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Don't Compete on Price

Eric Lanke

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy.

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right.

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3 Studies Impacting Association Member Pricing Strategies

SCD Group

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades.

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Lessons in Membership Pricing From Electric Vehicles

Associations Now

There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet. The post Lessons in Membership Pricing From Electric Vehicles appeared first on Associations Now

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Can Pricing Influence Association Membership Decisions?

SCD Group

These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. So, select one strategy and run with it.

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Game Changer: Tips For Creating A Pricing Strategy

Associations Now

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Finally, determine the right price that reflects your products value.

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Ensure Your Price Is Right on Products and Services

Associations Now

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. So, what should an association base their pricing decisions on?

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. Here are five basic approaches to pricing.

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When the Right Price Is Nothing

Associations Now

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. prices.

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What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. DropBox’s pricing is a good example. Sprout Social uses this kind of pricing strategy.

Leadership Limerick: Putting a Price on Value

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

” Plus: A seven-step strategy-development template. As a nonprofit, I wouldn’t want to skimp on investing in smart design that helps get people to accomplish a goal (such as making a donation or joining an emai list),” Peter Panepento, of Panepento Strategies , advised.

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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Cost of Wrong Strategy. (8).

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Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy.

The Right Rewarding Student Strategy For Your Conference

Velvet Chainsaw

Many associations struggle with the right strategy for involving students in their organization and events. So is this the right strategy for your association and conference? It’s not uncommon to see student pricing that is $200–$300 below the per-person direct meeting costs.

Seven Customer Retention Strategies

Velvet Chainsaw

Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently.

PhRMA Tries New Approach to Pricing Problem: Consumer Appeals

Associations Now

The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs.

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Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. Price. (9).

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches


Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

SCD Group: Is there a "magic" price for association memberships?

SCD Group

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Strategy | Content | Discovery.

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Content strategy for associations is different


It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. But that’s not the whole story, and if you approach content strategy purely from that angle, well…ruh roh. When we (the SocialFishes) approach content strategy, we think about optimizing the value of every piece of content, and then applying an appropriate delivery method. Because content is our business. We can’t give it all away.

Content strategy for associations is different


It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. But that’s not the whole story, and if you approach content strategy purely from that angle, well…ruh roh.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price.

21st Century Pricing For Associations: Interview with Sheri Jacobs of Avenue M Group

Association Mavens

The pricing of association membership dues, programs, and events has gotten a bit more complex this century. Sheri Jacobs, founder of Avenue M Group and a 15-year association management veteran, discusses strategies and tactics that associations can consider in order to get the most of of their revenue.

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Best Proofreading Tools for Your Social Media Strategy


————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. All prices are affordable and transparent. By Robert Morris.

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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. What other changes have you made to your conference social media strategy?

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy


However, if you’re reading this article, we’re assuming you’ve overcome those initial barriers and dipped your toe into social media—now you’re looking for ways to improve your strategy and convert content into memberships. Interested in this topic?

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Thursday Buzz: A Snappy Release Strategy

Associations Now

Snapchat’s new photo-taking sunglasses draw buzz for their offbeat release strategy. But one thing we can definitely say about Spectacles is that the release strategy is nearly as unusual as that used by Google Glass.

What I'm Reading

Thanks For Playing

When's the last time you looked at your pricing strategy ? blog roundup selling pricing innovation leadershipGreat lessons from great bosses. There's more to building trust than personal integrity. Think associations don't need to sell? Wrong! And here are some good tips to help you do it. Leading? Publicly give up your illusion of control. Innovation is a great FIRST step. Here are some key things you need to know and do to get to the finish.

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. As we start the New Year, take a look at the strategies that you have in place.

The Strategy Behind a Building Plan

Associations Now

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well.

What’s it Cost to Join Your Association?

Moery Company

Once you see it, you get the opportunity to SIMPLIFY those tiers – price them accordingly – and, go to market. Association Business Strategy Business Development Business Practices Membership DevelopmentIstock_Credit:anyaberkut.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Pricing—What is the pricing structure?

New Renewable Energy Group Eyes Downwind Strategy

Associations Now

With the unusual circumstances of the 2016 presidential election—specifically, the presence of Donald Trump and the historically low approval ratings for both candidates—an advocacy strategy focused elsewhere during this cycle is unsurprising.

Should You Give Trial Memberships a Shot?

Moery Company

I’m just not a huge fan of discounts and free trial scenarios because when it comes down to it – your value proposition, the dues levels, and benefits and services must stand on their own for the membership price set by your organization and your board. IStock/CreditMichail_Petrov-96.

Biggest Problem with Conflict: It Prevents Action

Jamie Notter

Yesterday I was interviewed by Michele Price on her Breakthrough Business Strategy internet radio show about our book, Humanize. Previous post: Interview with Michelle Price on Breakthrough Business Strategies Radio. Strategy. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Biggest Problem with Conflict: It Prevents Action. Posted December 20, 2011. in Conflict , Humanize - 3 comments.

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First Steps for a Middle East Strategy

Associations Now

In 2012 Associations Now’ ‘s Samantha Whitehorne wrote about the opportunities associations have to serve in a standards-setting capacity after the Arab Spring , and associations can succeed in the region with premium pricing for events and services.