Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process.
The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership.
Take a look at the next three months, then download the complete plan of the onboarding process.
4 Months
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- Enter member into your Association’s marketing funnel
- Call with information about committees and events.
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6 Months
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- Send membership check-in/survey.
- Email reminder of the online community.
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Don’t make stoopid member onboarding mistakes.
Download the step-by-step New-Member Onboarding Plan >>
8 Months
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- Contact with volunteer opportunities.
- Extend a personal invite to an event.
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Keep an eye out for the final blog in this series – it will cover the final three steps associations need to take to maximize member renewal rates.
Automate the renewal touch-point process using
the GrowthZone AMS Marketing feature.