Defining the Process of Change

Association Adviser

How are our events strategies performing? Since my responsibilities include strategic and operational planning and our organization has successfully launched vast amounts of change over the last six years, this has ignited my curiosity about the process of change.

What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230

Moery Company

On this week’s episode JP provides an update on The Moery Company’s business operation and what we learned during out application process for the Payroll Protection Program (PPP) loan. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. The process of this brought feelings of hope, frustration, gratefulness, and waves of other emotions.

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Broken Association Processes Fracture Member Engagement

Smooth The Path

It is easy to see how association processes can break over time. Why not try a process audit? List and review every critical process, especially those that interface with members. Has the process improved?

Association Processes Might Be Keeping You From Important Work

Smooth The Path

Submitting rebates is a funny process that feels like a sales trick. ” My contact company’s process for rebates is about as complicated as they can make it, and it changes every year. One of the dangers of older organizations is they become process-centric. Processes are established, and in time no one remembers why. Sometimes the reason for the process is gone, but the process remains burning staff time and energy.

Intentionally Disrupt the Association’s Processes

Smooth The Path

There are a million little automatic processes that run our days. We arrive at work, stow lunch, log on to our computer, and process email. Day, after week, after year each one of these little processes gets solidified until we do them without thinking. Each process seems like it is the right thing to do because it is what we do. Does starting the day by processing emails make us productive? Association processes become automatic too.

#1 Onboarding Strategy - Moery Company

Moery Company

How much time does your membership department devote to the “onboarding process” of new members? If you don’t establish that close relationship through an effective process of integration within the first 60 days of membership, the risk of losing them goes up dramatically. We put together a fantastic onboarding process, which included a monthly webinar for new members. The post #1 Onboarding Strategy appeared first on The Moery Company.

Rethink Your Website Redesign Process

SocialFish

——– As principal strategist for Tanzen , Carrie Hane untangles content by aligning people, processes, and systems so organizations are ready for what’s next. . Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. For your organization to remain relevant, strategies and planning must be based on what bold actions your Association can take to influence the external environment where members conduct business. Members Hire Bold Strategies.

3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Through this process the organization aligned its internal team and they have transformed themselves into strategic partners for the Global Refrigerated Warehouse Industry. 3 Association Growth Strategies. Sluggish global growth and U.S.

JP Moery’s Association Playbook – Episode 135: How Quality Data is Driving the Sales Process, with Kerry Doyle - Moery Company

Moery Company

Data is key to developing winning sales strategies and this week’s guest is The Moery Company “data” expert – Salesforce Manager, Kerry Doyle. She and Host JP Moery discuss the methodology behind collecting quality data and how tracking and evaluating data trends can guide your next move in the sales process. This strategy takes the guessing game out of the equation, which leads to better prospects, more opportunities, and closed sales.

Building a board strategy

Aaron Wolowiec

Establishes, prioritizes and monitors goals and interim measurement standards — A strategic board values establishing strategic goals and the corresponding standards or criteria relevant to overseeing implementation of strategies to achieve these goals. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Dean West, president/founder, Association Laboratory Inc.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. These automated communications features make this process easy and allow your association to stay in touch with all of your members whenever you need to reach them. The more automated the report creation process, the easier it is for your team to develop them and interpret the data they contain.

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2 Simple Ways to Strengthen Your New Member Onboarding Process

MembersClicks

Regardless of where you stand with new member onboarding (you have a solid strategy in place or you’re still trying to get a process sorted out), there’s ALWAYS room for improvement. Without having to completely overhaul your existing strategy (if you have one), check out these two simple ways to strengthen your organization’s new member onboarding process: membership management Association Views managing-your-organization

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Nontraditional associations are utilizing their strategic planning process as a launching point for disruption. Disruptive Advocacy Strategies.

How to Improve Your Call for Presentations Process

Velvet Chainsaw

in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Widely used by associations as a tool for crowdsourcing the meat-and-potatoes education content for annual conferences, the call for speakers and sessions doesn’t need to be an arduous process. Break up the process into several major themes and open submissions for two to three weeks max for each. We find that most submission processes do not attract the most progressive sessions or speakers.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? A member engagement strategy is an ongoing initiative.

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

But the strategy they ended up with was mismatched to the problem they were trying to solve. There are many strategies that sound like a good idea. These strategies might even be working well for other associations. But these some of these strategies may not solve the problem that you are trying to solve. Before investing time and effort into a new strategy, define your association’s problem. A new calculation leads to a better association strategy.

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations. 4 Association Disruption Strategies. 4 Association Disruption Strategies. The post 4 Association Disruption Strategies appeared first on Potomac Core Consulting.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. It’s important to keep your call to action in mind throughout this process. Step 5: Promotion Strategy.

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Daily Buzz: Streamline Your Credential Application Process

Associations Now

Certifications are in high demand, so now’s a great time to update your association’s application process. With the increase in demand, now might be the perfect time to evaluate your certification application process. Look for ways to make the process as clear and concise as possible,” the team writes. Review analytics weekly, she recommends, and take time once a month to consider whether you need to devise new strategies based on data.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. When there are so many players involved, who has to sign off on a message—and how does the strategy change if it’s a daily newsletter, rather than a weekly or monthly one? Day-to-Day Vs. Strategy. Let’s Talk Execution (and Strategy).

Continuing Education Offerings: 5 Engagement Strategies

Higher Logic

In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. To remind them about the opportunities that continuing education and your LMS afford, create a tactical marketing strategy that reaches out to them in an engaging way and brings their education to the front of their mind when it’s most relevant. Community-building is often a cornerstone of any successful organization’s overall strategy.

Co-Creation: The Value is in the Process

Association Success

But the process of participation, and subtle nuances in wording and norms, really mattered to the students. Because of that, co-creation is often as much about the process as the product, something I’ve written about before in the context of the IKEA Effect. Co-creation at this scale requires a commitment to the process, as well as an investment in time and resources. To tackle this complexity, some cities rely on the power of the co-creation process.

Engaging Members in Your Development Process

Eric Lanke

Which I dealt with in more detail four weeks ago in Capturing Useful Intelligence , and: You talk about engaging your members in the development process of a new program or service, but you don''t do it. Again, I was being intentionally hard on myself, because the fact is that we do engage our members in the process that develops new programs or program improvements in our association.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Let’s look at a couple pricing strategy options to ensure you are selecting the best one for your needs: .

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Developing a Micro-Moments Marketing Strategy

Higher Logic

So how do we take advantage of these micro-moments in our marketing strategy? Target realized the power of this shift toward omnichannel purchasing experiences during Black Friday, when they discovered a full three-fourths of their shoppers were beginning their purchases on mobile before completing the process in store. It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy.

Create an Attendee Experience Strategy

Associations Now

Here’s how to build an AX strategy. While the thought of building an AX strategy may seem overwhelming at first, it’s necessary. Here are three ways to get started on creating an AX strategy: Walk in your attendee’s shoes. To build a comprehensive AX strategy, you need to know what the current experience is like for your attendees. Get attendee input on your AX strategy. Has your association been successful in creating an attendee experience strategy?

3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Association Radical Transformation Strategies. GCCA developed disruptive advocacy strategies to lower the costs of regulatory compliance for their members.

Avoiding Personal Agendas and Pay-to-Play In The Speaker Review Process

Velvet Chainsaw

We’ve seen it happen in almost every organization where we assessed their speaker review process. When I worked at associations, all of my committee members and staff used a blind review process when reviewing submitted presentations. The blind review process included the following: Presentation title. It’s time for organizations to get more professional about their call for proposal review process.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

Campaign Development Process: Solutions

Slice-Works

The post Campaign Development Process: Solutions appeared first on Slice-Works. Association Marketing Brand Strategy Business strategy Content marketing Digital marketing marketing campaign Marketing Strategy Messaging graphic design marketing campaigns marketing communications messagingEnough questions! You’re looking for answers. These are beginning to evolve in Step III. Our solutions board tells you “here’s what we recommend.”.

Engagement as a Sales Strategy?

Potomac Core

Creating a board and member driven process that identifies member “up-at-night” issues is only a first crucial step. Engagement as a Sales Strategy? link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy? When your Association’s founders first convened, did they envision hiring staff that would sell products and services?

Why Association Boards Must Step Back from Strategy: Part I

Association Adviser

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. 3 reasons associations must think different about strategy. Taking place in the context of the 36-month window, strategy as a process of learning is all about listening with intention to networks of current and future organizational stakeholders.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Marketing should be embedded into the sales process by helping move leads through the pipeline. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Changing your strategy can be hard, especially when you consider letting go of programs or software that your organization is attached to.

Campaign Development Process: History

Slice-Works

Since 2004, we have polished an approach, called the Campaign Development Process , to take the mystery out of the creative. We do not think, process or talk the same language! On a sales and marketing retreat, I learned about his “mood board” process. What I loved about his process was that it broke down, logically, how to engage the client in the creative process of concept development. The pivotal step in the process is the mood board. © Thinkstock.

Leading During a Pandemic: Setting Strategy, Virtually

Associations Now

Here’s how to make that process effective. Aplebaum shared a few of his insights about the experience on LinkedIn, and I wanted to hear more about what worked during the event and what challenges strategy sessions still face. It’s harder for there to be moments to pause and process. The post Leading During a Pandemic: Setting Strategy, Virtually appeared first on Associations Now

4 Steps to Create Your Omnichannel Engagement Strategy

Higher Logic

Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. There are four essential steps to take before you’ll be able to create this omnichannel engagement strategy, beginning with, of course, pulling the data you need: Gather behavioral data. Most people like being “regulars.”

How to Get a Better Yield From Your RFP Process

Associations Now

If finding a good partner or vendor feels like finding a needle in a haystack, maybe your RFP process needs a reboot. This is a personal observation from 40 years in association work and consulting since 1991,” said Cate Bower, FASAE, CAE, founding partner emeritus at Cygnet Strategy, LLC. “I According to Bower, it only happens when you start from the beginning to design the processes that are needed to solve the real issues.