Association Navigator

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What’s Your Favorite Mars Product?

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My favorite Mars product is Peanut M&M. The Wrigley division of the company belongs to two associations managed by Verto Solutions , the Flavor & Extract Manufacturers Association and the International Association of Color Manufacturers. Congratulations to Mars!

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How to Make 2013 a Great Year: Your Guide to a More Productive Life

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Fueled by holiday beverages, and reflected in a roaring fire, I see a more interesting and productive year on the horizon. He works full-time on helping other people be more productive. Overall, this is probably the best personal productivity book I’ve ever read. Can you see it too?

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Innovation for Association Executives

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This summer I discovered a book about innovation strategy for corporate product launches and I can’t stop thinking about applying these concepts to associations. The concept involved is using a “wide lens” when preparing a product or service innovation. He focuses on innovative products that failed to launch.

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On the Road for Flavor Creation

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Thousands of consumer products contain flavors, added to improve taste. I say food and beverage, but flavors are used in many product categories, including confection, pet food, and even medicines. The photo on the left was taken with Albert Guerrero, their production manager who’s an expert at making reaction flavors.

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Association Leader: Ernie Rosenberg

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So I was interested to see Ernie Rosenberg’s article in the June Perfumer & Flavorist , “Fragrances and Fragranced Products: A Strong Alliance.” As Ernie says, “The powerful appeal of many soaps, detergents and cleaning products to consumers is often directly related to the products’ scents.”.

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The Year Without Pants and How to Replace Email

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whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. So how can we work remotely while maintaining high levels of collaboration and productivity? The force behind WordPress.com is a convention-defying company called Automattic, Inc.,

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Learning about Soyfoods, a Book Review

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Prompted to write the book because of the many questions and accusations directed at soy and all of the products made from it, Oser believes the questions and rumors are merely a backlash stemming from all of the good news about soy. The Skinny on Soy by Marie Oser. This claim though, has been challenged, most notably by The Weston A.

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