Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. That strategy no longer works. Sales are becoming less and less dependent on products and services. People Covet Experiences More Than Products.

Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Ten strategies for pricing your eLearning content.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Let’s look at a couple pricing strategy options to ensure you are selecting the best one for your needs: .

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? Have a post-launch strategy.

Strategies to Justify Association Software


It will walk you through the implementation of strategies to meet your objective. Justifying an AMS: Strategies to Get Your Board on Board. The post Strategies to Justify Association Software appeared first on GrowthZone. Productivity Technology

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. This way, you can sell products, memberships, subscriptions, and other merchandise while keeping records of these transactions.

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What Does a Digital Product Manager Do?


What Does a Digital Product Manager Do? As the field of digital development has matured over the past twenty years, new roles have emerged to help guide the successful implementation and maintenance of websites and digital products. One of the newer roles is the Digital Product Manager.

Multichannel Strategies for Social Change, Productive Board Meetings and more

Wild Apricot

Here''s a sampling of the latest posts we''ve bookmarked on Apricot Jam lately - with insight on multichannel strategies for social change; tips on more productive board meetings; outside in thinking for associations and more.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

Spring Clean Your Routine: Four Ways to Boost Your Productivity

Associations Now

Don’t just focus on your closet or your file cabinet: Spend some time this season working on ways to minimize distractions while maximizing productivity. With that in mind, here are some alternative spring cleaning suggestions—each with improving productivity in mind.

Improving Workplace Well-Being Can Boost Productivity, Reduce Turnover

Associations Now

We propose some fairly straight-forward strategies so they get more balance for introverts and extraverts.”. The post Improving Workplace Well-Being Can Boost Productivity, Reduce Turnover appeared first on Associations Now

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.

3 Engagement Strategies Drive Growth

Potomac Core

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. 3 Engagement Strategies Drive Growth.

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change?

Create an Attendee Experience Strategy

Associations Now

When new tech products are designed and rolled out, there’s lots of focus on user experience (UX). Here’s how to build an AX strategy. While the thought of building an AX strategy may seem overwhelming at first, it’s necessary. Get attendee input on your AX strategy.

PODCAST | Association Hustle Podcast – Episode 215: Productivity Hacks for the New Year

Moery Company

JP Moery shares his top three productivity hacks for the new year featuring advice from Andy Frisella, Kseniya Martin, and Tim Ferriss. The second productivity hack is selecting a theme for 2020, or a theme for the new year. That’s how I’m trying to develop my productivity.

Strategies for Association Success


Our Association Success Kit provides proven strategies for associations bundled together in a single document. It’s a single download – and includes three free resources with strategies to help your association thrive: “Hate Selling? Productivity Growth

Daily Buzz: Tips for More Productive Meetings

Associations Now

Here are some strategies to make them more efficient. Though some of these might be uncontrollable, Smart Meetings suggests strategies for more productive meetings. The post Daily Buzz: Tips for More Productive Meetings appeared first on Associations Now

The Most Productive Time for Meetings: Before Lunch

Associations Now

Rule of thumb: For maximum productivity, schedule meetings and calls before lunch. The post The Most Productive Time for Meetings: Before Lunch appeared first on Associations Now

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Day-to-Day Vs. Strategy.

The circle of [meetings] life: 4 steps to facilitate the most productive meeting ever

Aaron Wolowiec

The Time Nazi, Get Here When You Can Guy and The Negator), we launched into my four steps for facilitating the most productive meeting ever (which you may find helpful in managing your own meetings). Step 3: Identify strategies for writing clear and timely minutes.

Developing a Micro-Moments Marketing Strategy

Higher Logic

So how do we take advantage of these micro-moments in our marketing strategy? If you own an online store, your visitors want to easily research or purchase products. Research the most-searched topics for your company, products or industry – these will be great topics to start with.

3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Association Radical Transformation Strategies. 3 Association Radical Transformation Strategies.

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.

10 Tools for More Productive Online Marketing


All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Productivity becomes key if you want to juggle these correctly. DrumUp is one of the most useful social media productivity tools around.

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Four Strategies to Avoid Distraction

Associations Now

You’re far from alone, of course, but it may be costing you a whole lot of time you could be using to be productive. Maura Thomas, a productivity trainer and expert, says that sometimes the first step to removing a distraction is to accept that it’s there—so you can isolate it.

Burn your social media strategy


Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

Innovative Planning at The Global Pet Expo Creates Greater Productivity for Attendees

Associations Now

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience.

Content Curation & Association Education Strategy

Web Courseworks Associations

To be sure, associations have digital strategies related to curating content and delivering what is important for its members. For association educators, the time has come to curate digital information for creating formal educational products delivered on line. These are products the learner earns continuing education credits for taking. The post Content Curation & Association Education Strategy appeared first on Web Courseworks.

Experimentation as Strategy


By Mary Byers, CAE, CSP According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a service—into a limited part of the marketplace […]. Blog association e-learning elearning momentum productivity strategy

Stop Days: The Secret To Nonprofit Productivity

Beth Kanter

The NTEN Book Club, organized by Lauren McKown and Kai Williams, hosted a video chat this week.This month they have been reading The Happy Healthy Nonprofit: Strategies for Impact without Burnout and discussing it in the NTEN online community. Workplace Productivity and Well Being .

Engagement as a Sales Strategy?

Potomac Core

When your Association’s founders first convened, did they envision hiring staff that would sell products and services? Engagement as a Sales Strategy? link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy?

How’s Your Pricing Strategy?

Associations Now

As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

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Ensure Your Price Is Right on Products and Services

Associations Now

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. It’s also something associations should aim for when they establish fees for their products, services, and events.

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Self-Care Strategies for Meetings Pros

Associations Now

Consider these three self-care strategies. So, what are some self-care strategies for meetings pros to consider? What are your wellness and self-care strategies before, during, and after your conferences and other events?

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers. this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn.

Daily Buzz: Agile Development Strategies

Associations Now

Banning tech won’t make meetings more productive — engaging topics that work with tech will. The post Daily Buzz: Agile Development Strategies appeared first on Associations Now Industries are always changing, which means people need to be flexible to succeed.

What Makes You More Productive At Work?

Association Success

Take time to work out your own best strategies for producing high-quality work. People can get lost by asking if their day or week is full, mistaking a busy calendar with productivity. Exploring how you and your workplace view salary can be your first step in exploring your relationship with productivity. It requires continuous effort to have a better relationship with productivity, and if you ever get it figured out, you have to maintain it in a healthy way.

Strategy Means Change

Jamie Notter

Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.